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Samdex “Melvin” 2015

Samdex “Melvin” (2015) is a Samdex commercial directed by Bernie Roux for JANDL Bratislava, produced by Eallin Nomad Slovakia & Eallin. It won 2 awards, including Cannes Lions 2015 Film Bronze and Epica 2015 Bronze Fashion, Footwear & Personal Accessories.

Melvin's beloved car is destroyed by a fallen tree, and his insurance has expired, leading to an uncontrollable rage that will affect your luggage.

Video: JANDL on YouTube

Frames

  1. A man in a white tank top and plaid boxers stands at a kitchen window, looking out and drinking from a bottle, in a messy kitchen.© Samdex0:00
  2. Samdex “Melvin”, shot 1© Samdex0:06
  3. Samdex “Melvin”, shot 1© Samdex0:12
  4. A middle-aged man with long, curly hair and a mustache looks directly at the camera with a surprised expression, wearing a white tank top indoors.© Samdex0:18
  5. A man with long hair and a bald spot looks out a window at a street where a tree has fallen on a white car.© Samdex0:25
  6. A man with long dark hair and a mustache looks directly at the camera with wide, angry eyes, his face slightly sweaty.© Samdex0:28
  7. A person's tattooed hand squeezes a carton of milk, causing milk to spray out and splash against a white wall in a kitchen.© Samdex0:32
  8. A red Samsonite suitcase is shown on a white background, then the Samdex logo and text appear.© Samdex0:40

Stills © Samdex. Made by JANDL Bratislava, Eallin Nomad Slovakia & Eallin and Bernie Roux.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A man's rage over a destroyed car and expired insurance affects his job.

Tagline: “Nová kolekcia Samsonite. Kúpite v predajniach Samdex.”

bad dayescalating angerironic twistunfortunate eventseveryman character

The cut

Length
45 s
Shots
6
Average shot
7.5 s

What creatives use Samdex “Melvin” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Samdex “Melvin”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a white tank top and plaid boxers stands at a kitchen window, looking out and drinking from a bottle, in a messy kitchen.© SamdexSamdex “Melvin”, 0:06© SamdexSamdex “Melvin”, 0:12© SamdexA middle-aged man with long, curly hair and a mustache looks directly at the camera with a surprised expression, wearing a white tank top indoors.© Samdex
    Frames from Samdex “Melvin”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Samdex “Melvin” in order, with its length, framing and what happens in it.

    A man in a white tank top and plaid boxers stands at a kitchen window, looking out and drinking from a bottle, in a messy kitchen.© SamdexSamdex “Melvin”, 0:06© SamdexSamdex “Melvin”, 0:12© SamdexA middle-aged man with long, curly hair and a mustache looks directly at the camera with a surprised expression, wearing a white tank top indoors.© SamdexA man with long hair and a bald spot looks out a window at a street where a tree has fallen on a white car.© SamdexA man with long dark hair and a mustache looks directly at the camera with wide, angry eyes, his face slightly sweaty.© Samdex
    Length: 45 s · Shots: 6 · Average shot: 7.5 s

  3. 03Ad ideas: every spot built on a ironic twist

    Before you present an idea, you need to know who has done it, and how.

    Samdex “Melvin” is built on a ironic twist. Search the library by idea to see every spot that uses it.

    Shield Insurance “After Shit Happened Service EP.1-5”© Shield InsuranceHarvey Nichols “Shoplifters”© Harvey NicholsChangyou Online Game Developer “Mother”© Changyou Online Game DeveloperIKEA “Picky”© IKEA
    Shield Insurance · Harvey Nichols · Changyou Online Game Developer · IKEA

More commercials by Bernie Roux

  • Indeed "Slo-Moments" (2026) commercial still© IndeedIndeed “Slo-Moments” 2026Dir. Bernie Roux

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Samdex “Melvin” commercial?

Bernie Roux directed it, produced by Eallin Nomad Slovakia & Eallin, for the agency JANDL Bratislava.

Which agency made Samdex “Melvin”?

JANDL Bratislava created it for Samdex (2015).

What awards did Samdex “Melvin” win?

2 awards, including Cannes Lions 2015 Film Bronze and Epica 2015 Bronze Fashion, Footwear & Personal Accessories.

What is the tagline of Samdex “Melvin”?

“Nová kolekcia Samsonite. Kúpite v predajniach Samdex.”

Sources for the credits and awards

The WorkThe Workwinners.epica-awards.com