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Saba “Mamá” 2018

Saba “Mamá” (2018) is a Saba commercial directed by Javier Blanco for BBDO, produced by Rojo Films. It won one award: El Ojo de Iberoamérica 2018 Silver Film – FL5 – Productos de higiene personal, medicinales y farmacéuticos.

This animated ad celebrates the bond between mothers and daughters through different life stages, highlighting how Saba products support women from their first period to adulthood.

Video: Saba Centroamérica on YouTube

Shot by shot

  1. The Saba logo, a blue diamond inside a pink triangle, appears on a pink background with the word "Presenta:" in red text.© Saba0:00
  2. A young animated girl with red hair and a white heart-patterned shirt sits up in her bed in a pink bedroom.© Saba0:01
  3. A young animated woman with pink hair and a heart-patterned shirt looks worried as she pulls up a pink blanket in a bedroom.© Saba0:02
  4. A mother with dark pink hair and a dark pink top comforts her daughter with light pink hair and a white shirt with pink hearts, while holding a blue and pink product package.© Saba0:05
  5. A pair of animated hands hold up a Saba product package, with a winking emoji appearing next to it, in a bright pink and blue animated setting.© Saba0:06
  6. A young woman with a towel over her shoulder stands in a pink bathroom, looking down at the sink where Saba products are displayed.© Saba0:08
  7. A pink animated hand places a note that says "Con amor mamá" on a package of Saba feminine hygiene products, next to other Saba products.© Saba0:10
  8. An animated hand reaches for a bottle on a shelf, then the shot transitions to a woman looking at her reflection in a mirror with a note on it.© Saba0:11
  9. A young woman with pink hair and a dark jacket smiles as she places a product into a paper bag in a pink kitchen.© Saba0:17
  10. An animated hand places a Saba sanitary pad package onto a surface, with the brand logo visible in the top right corner.© Saba0:18
  11. An animated woman with dark hair and a white shirt holds up a pink gift box with a white ribbon and a "Feliz Día Mamá" tag, smiling in a pink room.© Saba0:23
  12. Saba “Mamá”, shot 16© Saba0:24

Stills © Saba. Made by BBDO, Rojo Films and Javier Blanco.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Mothers and daughters share life's stages with Saba.

Tagline: “Saba, libertad de sentirte cómoda.”

mother-daughter bondcoming of agesupportive parentproduct integrationgenerational connectionmilestone moments

The cut

Length
30 s
Shots
17
Average shot
1.8 s
Format
animation 2d

What creatives use Saba “Mamá” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Saba “Mamá”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young animated girl with red hair and a white heart-patterned shirt sits up in her bed in a pink bedroom.© SabaA young animated woman with pink hair and a heart-patterned shirt looks worried as she pulls up a pink blanket in a bedroom.© SabaA mother with dark pink hair and a dark pink top comforts her daughter with light pink hair and a white shirt with pink hearts, while holding a blue and pink product package.© SabaA pair of animated hands hold up a Saba product package, with a winking emoji appearing next to it, in a bright pink and blue animated setting.© Saba
    Frames from Saba “Mamá”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Saba “Mamá” in order, with its length, framing and what happens in it.

    A young animated girl with red hair and a white heart-patterned shirt sits up in her bed in a pink bedroom.© SabaA young animated woman with pink hair and a heart-patterned shirt looks worried as she pulls up a pink blanket in a bedroom.© SabaA mother with dark pink hair and a dark pink top comforts her daughter with light pink hair and a white shirt with pink hearts, while holding a blue and pink product package.© SabaA pair of animated hands hold up a Saba product package, with a winking emoji appearing next to it, in a bright pink and blue animated setting.© SabaA young woman with a towel over her shoulder stands in a pink bathroom, looking down at the sink where Saba products are displayed.© SabaA pink animated hand places a note that says "Con amor mamá" on a package of Saba feminine hygiene products, next to other Saba products.© Saba
    Length: 30 s · Shots: 17 · Average shot: 1.8 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a mother-daughter bond

    Before you present an idea, you need to know who has done it, and how.

    Saba “Mamá” is built on a mother-daughter bond. Search the library by idea to see every spot that uses it.

    Essity “#Lastlonelymenopause”© EssityTENA “Last Lonely Menopause”© TENAGatorade “Sisters in Sweat”© GatoradeNear&Dear “Find the Words”© Near&Dear
    Essity · TENA · Gatorade · Near&Dear

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  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018

Award-winning beauty & personal care commercials

Questions

Who directed the Saba “Mamá” commercial?

Javier Blanco directed it, produced by Rojo Films, for the agency BBDO.

Which agency made Saba “Mamá”?

BBDO created it for Saba (2018).

What awards did Saba “Mamá” win?

1 awards, including El Ojo de Iberoamérica 2018 Silver Film – FL5 – Productos de higiene personal, medicinales y farmacéuticos.

What is the tagline of Saba “Mamá”?

“Saba, libertad de sentirte cómoda.”

Sources for the credits and awards

elojodeiberoamerica.com