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Republic of Singapore Navy “Is It Crazy” 2025

Republic of Singapore Navy “Is It Crazy” (2025) is a Republic of Singapore Navy commercial directed by Toby Morris for MULLENLOWE SINGAPORE, produced by ATYPICALFILMS. It won 4 awards, including AdFest 2025 Gold Lotus Film Craft — Directing and Spikes Asia 2025 Gold Film Craft B01: Editing.

This ad challenges the notion that a career in the Republic of Singapore Navy is "crazy," showcasing the diverse and fulfilling experiences it offers.

Video: Republic of Singapore Navy on YouTube

Shot by shot

  1. A black and white shot of a large naval warship sailing on the open ocean under a cloudy sky.© Republic of Singapore Navy0:06
  2. A group of diverse young adults in athletic wear run along a dock at night, with a large naval ship in the background, as a split screen reveals a soldier in action.© Republic of Singapore Navy0:12
  3. A person in military gear jumps out of a helicopter into the cloudy sky, captured in black and white.© Republic of Singapore Navy0:17
  4. A group of male sailors in dark t-shirts and shorts play soccer on the deck of a large naval ship under a cloudy sky.© Republic of Singapore Navy0:21
  5. A warship with the number 21 on its bow sails on the open sea, with the sun reflecting on the water, in a black and white shot.© Republic of Singapore Navy0:25
  6. A person in a military uniform holds a ceremonial sword, with other uniformed individuals standing in the background, in a black and white shot.© Republic of Singapore Navy0:34
  7. A black and white shot shows a large cargo ship and a smaller naval vessel sailing on a sparkling sea under a cloudy sky, with a hand holding tongs appearing from the top.© Republic of Singapore Navy0:47
  8. A large group of diverse naval cadets in uniform throw their caps in the air in celebration, standing in front of flagpoles and warships under a cloudy sky.© Republic of Singapore Navy0:57
  9. A man in a camouflage shirt holds a baby wearing a bow headband, looking at the camera in a room with a window.© Republic of Singapore Navy1:01
  10. A person in a balaclava holds another person hostage with a gun in a dimly lit interior, in black and white.© Republic of Singapore Navy1:13
  11. A man in a cap and goggles looks up, his face partially obscured by shadow, in a black and white, low-key shot.© Republic of Singapore Navy1:19
  12. A group of young male naval officers in white uniforms march in formation outdoors under a cloudy sky, with yellow text overlayed.© Republic of Singapore Navy1:22

Stills © Republic of Singapore Navy. Made by MULLENLOWE SINGAPORE, ATYPICALFILMS and Toby Morris.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Is it crazy to join the Navy? No, it's an extraordinary career.

Tagline: “It's Not Crazy. It's The Navy.”

rhetorical questionmontage of experiencesblack and white aestheticsplit screenchallenging perceptionstransformation

The cut

Length
96 s
Shots
53
Average shot
1.8 s

What creatives use Republic of Singapore Navy “Is It Crazy” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Republic of Singapore Navy “Is It Crazy”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A black and white shot of a large naval warship sailing on the open ocean under a cloudy sky.© Republic of Singapore NavyA group of diverse young adults in athletic wear run along a dock at night, with a large naval ship in the background, as a split screen reveals a soldier in action.© Republic of Singapore NavyA person in military gear jumps out of a helicopter into the cloudy sky, captured in black and white.© Republic of Singapore NavyA group of male sailors in dark t-shirts and shorts play soccer on the deck of a large naval ship under a cloudy sky.© Republic of Singapore Navy
    Frames from Republic of Singapore Navy “Is It Crazy”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Republic of Singapore Navy “Is It Crazy” in order, with its length, framing and what happens in it.

    A black and white shot of a large naval warship sailing on the open ocean under a cloudy sky.© Republic of Singapore NavyA group of diverse young adults in athletic wear run along a dock at night, with a large naval ship in the background, as a split screen reveals a soldier in action.© Republic of Singapore NavyA person in military gear jumps out of a helicopter into the cloudy sky, captured in black and white.© Republic of Singapore NavyA group of male sailors in dark t-shirts and shorts play soccer on the deck of a large naval ship under a cloudy sky.© Republic of Singapore NavyA warship with the number 21 on its bow sails on the open sea, with the sun reflecting on the water, in a black and white shot.© Republic of Singapore NavyA person in a military uniform holds a ceremonial sword, with other uniformed individuals standing in the background, in a black and white shot.© Republic of Singapore Navy
    Length: 96 s · Shots: 53 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a rhetorical question

    Before you present an idea, you need to know who has done it, and how.

    Republic of Singapore Navy “Is It Crazy” is built on a rhetorical question. Search the library by idea to see every spot that uses it.

    Nike “Skateboarding: Running”© NikeVolvo “Ultimate Safety Test”© VolvoCisco “Cisco Internet Generation”© CiscoVW Polo “Protection”© VW Polo
    Nike · Volvo · Cisco · VW Polo

More commercials by Toby Morris

  • BIRDS EYE "An Eye For Good" (2024) commercial still© BIRDS EYEBIRDS EYE “An Eye For Good” 2024Dir. Toby Morris · Wunderman Thompson Melbourne
  • Suzuki "Forever Young" (2024) commercial still© SuzukiSuzuki “Forever Young” 2024Dir. Toby Morris · Deloitte Digital, Australia
  • Colgate Palmolive "Paaahhhhhmolive" (2024) commercial still© Colgate PalmoliveColgate Palmolive “Paaahhhhhmolive” 2024Dir. Toby Morris · VML
  • Nestlé Australia "Mix It Up" (2023) commercial still© Nestlé AustraliaNestlé Australia “Mix It Up” 2023Dir. Toby Morris · Ogilvy
  • Tool Kit Depot "Brands" (2022) commercial still© Tool Kit DepotTool Kit Depot “Brands” 2022Dir. Toby Morris · V.I.

Award-winning public service & ngo commercials

Questions

Who directed the Republic of Singapore Navy “Is It Crazy” commercial?

Toby Morris directed it, produced by ATYPICALFILMS, for the agency MULLENLOWE SINGAPORE.

Which agency made Republic of Singapore Navy “Is It Crazy”?

MULLENLOWE SINGAPORE created it for Republic of Singapore Navy (2025).

What awards did Republic of Singapore Navy “Is It Crazy” win?

4 awards, including AdFest 2025 Gold Lotus Film Craft — Directing, AdFest 2025 Gold Lotus Film Craft — Editing, Spikes Asia 2025 Gold Film Craft B01: Editing and Spikes Asia 2025 Silver Film Craft A01: Direction.

What is the tagline of Republic of Singapore Navy “Is It Crazy”?

“It's Not Crazy. It's The Navy.”

Sources for the credits and awards

The WorkThe Workarchive.adfest.comarchive.adfest.com