Renault “Renault Care Service” 2022
Renault “Renault Care Service” (2022) is a Renault commercial for Renault S.A.S. It won one award: Cannes Lions 2022 Film Bronze.
A mechanic dances energetically in a car repair shop, showcasing the joy and ease of Renault Care Service for clutch maintenance.
Frames
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Stills © Renault. Made by Renault S.A.S.
The idea
Dancing mechanic highlights easy, joyful clutch service with Renault Care.
Tagline: “Mantén tu Renault siempre joven”
dancing professionalunexpected joyproduct demonstrationenergetic performancesingle location focus
The cut
- Length
- 24 s
- One take
- 17 s in a single shot
What creatives use Renault “Renault Care Service” for
01Reference frames for your treatment
Pitching something with the feel of Renault “Renault Care Service”? A screenshot from a video player won't hold up in a deck.
Download any frame of this spot at full quality, with its credits, or search every spot for the same look.
© Renault
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© RenaultFrames from Renault “Renault Care Service”02How a one-take commercial is built
17 s in a single shot: you need to see how the camera and the action are staged, beat by beat.
Open the spot and scrub the take moment by moment, with what happens in each beat.
© Renault
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© RenaultLength: 24 s · One take: 17 s in a single shot03Ad ideas: every spot built on a unexpected joy
Before you present an idea, you need to know who has done it, and how.
Renault “Renault Care Service” is built on a unexpected joy. Search the library by idea to see every spot that uses it.
© Doritos
© Andrex
© Coca-Cola
© Copenhagen MetroDoritos · Andrex · Coca-Cola · Copenhagen Metro
Award-winning auto commercials
© LadaLada “Thank You Russia” 2020TBWA\RaadDubai Lynx Grand Prix 2020
© AudiAudi “Enter Sandbox” 2017POLCiclope Grand Prix 2017
© Kombi VolkswagenKombi Volkswagen “Los últimos deseos de la kombi” 2014Dir. Fernando Grostein De Andrade · AlmapBBDOEl Ojo de Iberoamérica Grand Prix 2014
© HondaHonda “Sound of Honda / Ayrton Senna 1989” 2013Dir. Kosai Sekine · Dentsu Inc.Cannes Lions Titanium 2014
© ChryslerChrysler “Born of Fire” 2011Dir. Samuel Bayer · Wieden+KennedyEffie Awards Grand Prix 2012
© VOLKSWAGEN POLOVOLKSWAGEN POLO “Dog” 2009Dir. Noam Murro · DDBEurobest Grand Prix 2008
Questions
Which agency made Renault “Renault Care Service”?
Renault S.A.S created it for Renault (2022).
What awards did Renault “Renault Care Service” win?
1 awards, including Cannes Lions 2022 Film Bronze.
What is the tagline of Renault “Renault Care Service”?
“Mantén tu Renault siempre joven”
Sources for the credits and awards
The WorkThe Work