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Renault “Hands” 2023

Renault “Hands” (2023) is a Renault commercial directed by Gonzalo Oliveró, produced by Rebolucion. It won one award: Eurobest 2023 Silver Film Craft A05: Cinematography.

This ad celebrates the hardworking hands that build, create, and care, showcasing the Renault Alaskan pickup truck as a reliable partner for those who make things happen.

Video: Renault Argentina on YouTube

Shot by shot

  1. A man stands next to a pickup truck in a vast, open landscape at sunset, with the Renault logo subtly overlaid.© Renault0:00
  2. A person in a dark shirt and jeans trains a horse in a round pen at dusk, illuminated by a single light post.© Renault0:05
  3. Two male martial artists in dark gis bow to each other in a dojo with large windows, silhouetted against the bright exterior.© Renault0:07
  4. A man in a brown shirt is chopping wood with an axe in a forest clearing during the day.© Renault0:10
  5. A doctor in a white coat examines the arm of a patient, holding their wrist gently in a dimly lit interior.© Renault0:17
  6. A person's hand is seen in a closeup, holding and turning a small, metallic object in an interior setting.© Renault0:19
  7. A male fisherman in a dark rain jacket and cap works with thick ropes on a fishing boat under an overcast sky.© Renault0:21
  8. A shirtless man holds a child in his arms, looking out a large window with sheer curtains in a dimly lit room.© Renault0:24
  9. A person in a brown jacket walks away from a blue car, touching its glowing headlight at dusk.© Renault0:27
  10. A man stands next to a blue Renault pickup truck in a field with cattle, silhouetted against a golden sunset.© Renault0:29
  11. A dark blue pickup truck drives away from the camera through a field at sunset, kicking up dust.© Renault0:34
  12. A man's hand taps on a car's infotainment screen, selecting a map application to display a route.© Renault0:37

Stills © Renault. Made by Rebolucion and Gonzalo Oliveró.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Hands that work, hands that care, hands that drive.

Tagline: “Renault Alaskan hecha para los que hacen”

montage of hands at workheroic journeyproduct as enablereveryday heroessymbolic imagery

The cut

Length
45 s
Shots
41
Average shot
1.1 s

What creatives use Renault “Hands” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Renault “Hands”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person in a dark shirt and jeans trains a horse in a round pen at dusk, illuminated by a single light post.© RenaultTwo male martial artists in dark gis bow to each other in a dojo with large windows, silhouetted against the bright exterior.© RenaultA man in a brown shirt is chopping wood with an axe in a forest clearing during the day.© RenaultA doctor in a white coat examines the arm of a patient, holding their wrist gently in a dimly lit interior.© Renault
    Frames from Renault “Hands”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Renault “Hands” in order, with its length, framing and what happens in it.

    A person in a dark shirt and jeans trains a horse in a round pen at dusk, illuminated by a single light post.© RenaultTwo male martial artists in dark gis bow to each other in a dojo with large windows, silhouetted against the bright exterior.© RenaultA man in a brown shirt is chopping wood with an axe in a forest clearing during the day.© RenaultA doctor in a white coat examines the arm of a patient, holding their wrist gently in a dimly lit interior.© RenaultA person's hand is seen in a closeup, holding and turning a small, metallic object in an interior setting.© RenaultA male fisherman in a dark rain jacket and cap works with thick ropes on a fishing boat under an overcast sky.© Renault
    Length: 45 s · Shots: 41 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a heroic journey

    Before you present an idea, you need to know who has done it, and how.

    Renault “Hands” is built on a heroic journey. Search the library by idea to see every spot that uses it.

    Potential Energy Action Network “Vote like a Madre”© Potential Energy Action NetworkBMW “Legend”© BMWDos Equis “Handball”© Dos EquisGobierno de la Ciudad “Orientals”© Gobierno de la Ciudad
    Potential Energy Action Network · BMW · Dos Equis · Gobierno de la Ciudad

More commercials by Gonzalo Oliveró

  • Dos Equis "Love is bad" (2017) commercial still© Dos EquisDos Equis “Love is bad” 2017Dir. Gonzalo Oliveró · MarcelEl Ojo de Iberoamérica Bronze 2017

Award-winning auto commercials

Questions

Who directed the Renault “Hands” commercial?

Gonzalo Oliveró directed it, produced by Rebolucion.

What awards did Renault “Hands” win?

1 awards, including Eurobest 2023 Silver Film Craft A05: Cinematography.

What is the tagline of Renault “Hands”?

“Renault Alaskan hecha para los que hacen”

Sources for the credits and awards

The Work