framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Ray-Ban “Sunglass Catch” 2008

Ray-Ban “Sunglass Catch” (2008) is a Ray-Ban commercial directed by Benzo Theodore for Cutwater, produced by Benzo-matic Photographic. It won 3 awards, including D&AD 2008 Viral: Viral Films Yellow Pencil and AICP Show 2008 Honoree Low Budget.

Two friends engage in a series of increasingly elaborate and improbable sunglass catches, showcasing their playful bond and the durability of the product.

Video: Cutwater on Vimeo

Shot by shot

  1. A man in sunglasses and a green shirt looks at the camera, then takes off his sunglasses and throws them to another man on a couch, who catches them and smiles.© Ray-Ban0:00
  2. A young man in a red shirt helps another young man in a green shirt and brown pants climb onto a house roof in a sunny backyard.© Ray-Ban0:16
  3. A man on a roof drops sunglasses, which are caught by another man below, who then high-fives the camera.© Ray-Ban0:19
  4. A man in a red shirt stands on a sidewalk next to a highway overpass as a cyclist rides past, with palm trees in the background.© Ray-Ban0:26
  5. A man in a green shirt stands on a bridge, taking off his sunglasses and dropping them, as the camera looks up from below.© Ray-Ban0:28
  6. A man in a red shirt and sunglasses holds an ice cream cone and points to himself under a bridge with a whale mural.© Ray-Ban0:31
  7. A man in a red t-shirt and jeans stands in an elevator, looking at the camera, as the doors close on him.© Ray-Ban0:36
  8. A young man in a green shirt and brown pants attempts to kick up a skateboard, then a man in a red shirt and jeans catches sunglasses in a parking lot by the beach.© Ray-Ban0:40
  9. Two young men are skateboarding in a park on a sunny day, one throws sunglasses to the other who catches them and puts them on.© Ray-Ban0:46
  10. A man in a green shirt runs to a white car, where another man in sunglasses and a red shirt is sitting, and they high-five in a suburban street.© Ray-Ban0:53
  11. A man with brown hair and a green shirt smiles and looks at the camera on a suburban street with cars parked in the background.© Ray-Ban1:21
  12. Two men, one in a red shirt in a white car and another in a green shirt and sunglasses, arm wrestle on a sunny street.© Ray-Ban1:22

Stills © Ray-Ban. Made by Cutwater, Benzo-matic Photographic and Benzo Theodore.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Friends toss sunglasses in impossible catches, highlighting product durability and fun.

impossible catchfriendship bondplayful competitioneveryday locationsslow-motion actionproduct demonstration

The cut

Length
92 s
Shots
12
Average shot
7.6 s

What creatives use Ray-Ban “Sunglass Catch” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ray-Ban “Sunglass Catch”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in sunglasses and a green shirt looks at the camera, then takes off his sunglasses and throws them to another man on a couch, who catches them and smiles.© Ray-BanA young man in a red shirt helps another young man in a green shirt and brown pants climb onto a house roof in a sunny backyard.© Ray-BanA man on a roof drops sunglasses, which are caught by another man below, who then high-fives the camera.© Ray-BanA man in a red shirt stands on a sidewalk next to a highway overpass as a cyclist rides past, with palm trees in the background.© Ray-Ban
    Frames from Ray-Ban “Sunglass Catch”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ray-Ban “Sunglass Catch” in order, with its length, framing and what happens in it.

    A man in sunglasses and a green shirt looks at the camera, then takes off his sunglasses and throws them to another man on a couch, who catches them and smiles.© Ray-BanA young man in a red shirt helps another young man in a green shirt and brown pants climb onto a house roof in a sunny backyard.© Ray-BanA man on a roof drops sunglasses, which are caught by another man below, who then high-fives the camera.© Ray-BanA man in a red shirt stands on a sidewalk next to a highway overpass as a cyclist rides past, with palm trees in the background.© Ray-BanA man in a green shirt stands on a bridge, taking off his sunglasses and dropping them, as the camera looks up from below.© Ray-BanA man in a red shirt and sunglasses holds an ice cream cone and points to himself under a bridge with a whale mural.© Ray-Ban
    Length: 92 s · Shots: 12 · Average shot: 7.6 s

  3. 03Ad ideas: every spot built on a friendship bond

    Before you present an idea, you need to know who has done it, and how.

    Ray-Ban “Sunglass Catch” is built on a friendship bond. Search the library by idea to see every spot that uses it.

    Mastercard “Priceless”© MastercardCoca Cola “Commentary”© Coca ColaMustang “Tatuaje”© MustangSamaritans “Legacy - The Right Words”© Samaritans
    Mastercard · Coca Cola · Mustang · Samaritans

More from Cutwater

  • Hartz "What a Relief" (2026) commercial still© HartzHartz “What a Relief” 2026Dir. Rodrigo García Saiz · Cutwater
  • San Francisco Bay Coffee "One Small Sip For a Better Tomorrow" (2025) commercial still© San Francisco Bay CoffeeSan Francisco Bay Coffee “One Small Sip For a Better Tomorrow” 2025Dir. Remus & Kiki · Cutwater
  • Sweet Loren’s "Swear By Them" (2025) commercial still© Sweet Loren’sSweet Loren’s “Swear By Them” 2025Dir. Niels La Croix · Cutwater
  • Intuity Medical "You're Good to Pogo Bathroom" (2023) commercial still© Intuity MedicalIntuity Medical “You're Good to Pogo Bathroom” 2023Dir. Hank Perlman · Cutwater
  • Axis Studios "Axos: Bank Robbers" (2019) commercial still© Axis StudiosAxis Studios “Axos: Bank Robbers” 2019Dir. Craig Brownrigg · Cutwater

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Ray-Ban “Sunglass Catch” commercial?

Benzo Theodore directed it, produced by Benzo-matic Photographic, for the agency Cutwater.

Which agency made Ray-Ban “Sunglass Catch”?

Cutwater created it for Ray-Ban (2008).

What awards did Ray-Ban “Sunglass Catch” win?

3 awards, including D&AD 2008 Viral: Viral Films Yellow Pencil, D&AD 2008 Yellow Pencil — Viral / Viral Films and AICP Show 2008 Honoree Low Budget.

Sources for the credits and awards

dandad.orgaicpawards.com