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Quilmes “Gracias” 2021

Quilmes “Gracias” (2021) is a Quilmes commercial for La América, produced by Rebolucion. It won one award: El Ojo de Iberoamérica 2021 Silver Film.

A waiter in a traditional bar thanks various people and things for 130 years of Quilmes beer, culminating in a heartfelt thank you to the audience.

Video: La América on Vimeo

Shot by shot

  1. A male bartender in a white shirt and black bow tie serves a beer and a small plate on a tray in a dimly lit bar.© Quilmes0:00
  2. A poster of a smiling older man with a beard is shown on a wall with peeling wallpaper, with text at the bottom.© Quilmes0:10
  3. A smiling male waiter with a mustache holds a tray with a beer bottle and snacks in a dimly lit, rustic bar.© Quilmes0:11
  4. A framed picture of a pier with a large "Quilmes" sign hangs on a patterned wall, with legal text at the bottom of the screen.© Quilmes0:44
  5. A male waiter with a mustache holds a tray with a beer bottle and chips, speaking directly to the camera in a dimly lit restaurant.© Quilmes0:45
  6. A male waiter with a mustache and bow tie holds a tray with a beer bottle and chips, looking down in a dimly lit bar.© Quilmes0:48
  7. A framed picture of peanuts hangs on a patterned wall in a dimly lit bar, with a legal disclaimer visible at the bottom of the screen.© Quilmes0:53
  8. A male waiter in his 50s, wearing a white shirt and bow tie, holds a tray with a beer bottle and snacks in a dimly lit bar.© Quilmes0:54
  9. A framed light blue and white striped soccer jersey with the number 10 on the back hangs on a dark wall, with a glimpse of another jersey and a "DIEGO" sign.© Quilmes1:01
  10. A male waiter with a mustache, wearing a white shirt and bow tie, holds a tray with a beer bottle and snacks in a dimly lit bar.© Quilmes1:02
  11. A framed photograph of sausages cooking on a grill with smoke rising is displayed on a wall, next to another framed portrait.© Quilmes1:07
  12. A middle-aged male waiter with a mustache and bow tie holds a tray with a beer bottle and chips, speaking directly to the camera in a dimly lit bar.© Quilmes1:08

Stills © Quilmes. Made by La América and Rebolucion.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A waiter thanks everyone for 130 years of Quilmes beer.

Tagline: “Un millón de gracias para todos por estos 130 años”

direct address to cameralist of thanksnostalgic settinghumorous deliverycelebration of heritagelocal references

The cut

Length
98 s
Shots
17
Average shot
5.8 s

What creatives use Quilmes “Gracias” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Quilmes “Gracias”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male bartender in a white shirt and black bow tie serves a beer and a small plate on a tray in a dimly lit bar.© QuilmesA poster of a smiling older man with a beard is shown on a wall with peeling wallpaper, with text at the bottom.© QuilmesA smiling male waiter with a mustache holds a tray with a beer bottle and snacks in a dimly lit, rustic bar.© QuilmesA framed picture of a pier with a large "Quilmes" sign hangs on a patterned wall, with legal text at the bottom of the screen.© Quilmes
    Frames from Quilmes “Gracias”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Quilmes “Gracias” in order, with its length, framing and what happens in it.

    A male bartender in a white shirt and black bow tie serves a beer and a small plate on a tray in a dimly lit bar.© QuilmesA poster of a smiling older man with a beard is shown on a wall with peeling wallpaper, with text at the bottom.© QuilmesA smiling male waiter with a mustache holds a tray with a beer bottle and snacks in a dimly lit, rustic bar.© QuilmesA framed picture of a pier with a large "Quilmes" sign hangs on a patterned wall, with legal text at the bottom of the screen.© QuilmesA male waiter with a mustache holds a tray with a beer bottle and chips, speaking directly to the camera in a dimly lit restaurant.© QuilmesA male waiter with a mustache and bow tie holds a tray with a beer bottle and chips, looking down in a dimly lit bar.© Quilmes
    Length: 98 s · Shots: 17 · Average shot: 5.8 s

  3. 03Ad ideas: every spot built on a direct address to camera

    Before you present an idea, you need to know who has done it, and how.

    Quilmes “Gracias” is built on a direct address to camera. Search the library by idea to see every spot that uses it.

    Lada “Thank You Russia”© LadaInspired by Iceland “Ask Gudmundur – The Human Search Engine”© Inspired by IcelandJack & Jones “Making The Cut”© Jack & JonesApple “Get a Mac”© Apple
    Lada · Inspired by Iceland · Jack & Jones · Apple

More from La América

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Which agency made Quilmes “Gracias”?

La América created it for Quilmes (2021).

What awards did Quilmes “Gracias” win?

1 awards, including El Ojo de Iberoamérica 2021 Silver Film.

What is the tagline of Quilmes “Gracias”?

“Un millón de gracias para todos por estos 130 años”

Sources for the credits and awards

elojodeiberoamerica.com