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Quilmes Clásica “Cumbre de mozos” 2018

Quilmes Clásica “Cumbre de mozos” (2018) is a Quilmes Clásica commercial directed by Rebolución for La América, produced by Rebolucion. It won one award: El Ojo de Iberoamérica 2018 Bronze Film – FL2 – Bebidas alcohólicas, tabaco y cigarrillos.

In a classic Argentinian setting, waiters from across the country gather for a special reason: to taste the classic Quilmes beer, celebrating its return with joy and excitement.

Video: La América on Vimeo

Shot by shot

  1. A man in his 30s, wearing a white shirt, black bow tie, and suspenders, is seen from the chest up, adjusting his bow tie in an interior setting.© Quilmes Clásica0:00
  2. Two male waiters in bow ties and vests sit in a dimly lit backroom, one opening a cooler to reveal a glowing orange light and a beer bottle.© Quilmes Clásica0:01
  3. A hand pours a Quilmes beer from a bottle into a glass, creating a frothy head, in a dimly lit bar.© Quilmes Clásica0:23
  4. A senior man with glasses drinks a beer, eyes closed in enjoyment, in a dimly lit interior with other people blurred in the background.© Quilmes Clásica0:32
  5. A close-up shot of a man wearing glasses, drinking a beer with a foamy head, in an interior setting.© Quilmes Clásica0:35
  6. A close-up shot of an older man with black-rimmed glasses, eyes closed, as he drinks from a glass, with light reflecting off his face.© Quilmes Clásica0:36
  7. A man with glasses and closed eyes is shown in an extreme close-up, with a bright light reflecting off his glasses.© Quilmes Clásica0:36
  8. Three male soccer players in light blue and white jerseys celebrate a goal, hugging each other on a vibrant green field in a stadium.© Quilmes Clásica0:38
  9. A diverse group of waiters and waitresses, dressed in white shirts and bow ties, cheer excitedly in a lively, dimly lit restaurant.© Quilmes Clásica0:48
  10. A male waiter in a white shirt and black vest holds a beer bottle and speaks to someone off-camera in a dimly lit bar.© Quilmes Clásica1:03
  11. A bottle of Quilmes beer and a glass of beer sit on a wooden table, with blurred people in the background and text appearing on screen.© Quilmes Clásica1:06

Stills © Quilmes Clásica. Made by La América, Rebolucion and Rebolución.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A secret society of waiters reunites to taste and celebrate the return of a classic beer.

Tagline: “Quilmes Clásica. Sin conservantes. Volvió.”

secret societyunderground gatheringreturn of a classicritualistic tastingcollective celebrationhidden world

The cut

Length
71 s
Shots
38
Average shot
1.9 s

What creatives use Quilmes Clásica “Cumbre de mozos” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Quilmes Clásica “Cumbre de mozos”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in his 30s, wearing a white shirt, black bow tie, and suspenders, is seen from the chest up, adjusting his bow tie in an interior setting.© Quilmes ClásicaTwo male waiters in bow ties and vests sit in a dimly lit backroom, one opening a cooler to reveal a glowing orange light and a beer bottle.© Quilmes ClásicaA hand pours a Quilmes beer from a bottle into a glass, creating a frothy head, in a dimly lit bar.© Quilmes ClásicaA senior man with glasses drinks a beer, eyes closed in enjoyment, in a dimly lit interior with other people blurred in the background.© Quilmes Clásica
    Frames from Quilmes Clásica “Cumbre de mozos”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Quilmes Clásica “Cumbre de mozos” in order, with its length, framing and what happens in it.

    A man in his 30s, wearing a white shirt, black bow tie, and suspenders, is seen from the chest up, adjusting his bow tie in an interior setting.© Quilmes ClásicaTwo male waiters in bow ties and vests sit in a dimly lit backroom, one opening a cooler to reveal a glowing orange light and a beer bottle.© Quilmes ClásicaA hand pours a Quilmes beer from a bottle into a glass, creating a frothy head, in a dimly lit bar.© Quilmes ClásicaA senior man with glasses drinks a beer, eyes closed in enjoyment, in a dimly lit interior with other people blurred in the background.© Quilmes ClásicaA close-up shot of a man wearing glasses, drinking a beer with a foamy head, in an interior setting.© Quilmes ClásicaA close-up shot of an older man with black-rimmed glasses, eyes closed, as he drinks from a glass, with light reflecting off his face.© Quilmes Clásica
    Length: 71 s · Shots: 38 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a secret society

    Before you present an idea, you need to know who has done it, and how.

    Quilmes Clásica “Cumbre de mozos” is built on a secret society. Search the library by idea to see every spot that uses it.

    Oatly “Normalize It”© OatlyAvocados From Mexico “Secret Society”© Avocados From MexicoMixxtail “Expreso Caipiroska”© MixxtailCanvasco Bags “Rainbow Clinics”© Canvasco Bags
    Oatly · Avocados From Mexico · Mixxtail · Canvasco Bags

More from La América

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Quilmes Clásica “Cumbre de mozos” commercial?

Rebolución directed it, produced by Rebolucion, for the agency La América.

Which agency made Quilmes Clásica “Cumbre de mozos”?

La América created it for Quilmes Clásica (2018).

What awards did Quilmes Clásica “Cumbre de mozos” win?

1 awards, including El Ojo de Iberoamérica 2018 Bronze Film – FL2 – Bebidas alcohólicas, tabaco y cigarrillos.

What is the tagline of Quilmes Clásica “Cumbre de mozos”?

“Quilmes Clásica. Sin conservantes. Volvió.”

Sources for the credits and awards

elojodeiberoamerica.com