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Protergia “Silver Love” 2025

Protergia “Silver Love” (2025) is a Protergia commercial directed by Argyris Papadimitropoulos, produced by Boo Productions. It won one award: Epica 2025 Silver Copywriting & Storytelling.

An elderly man and woman, living in separate apartments, find love and connection through shared moments and a little help from a dog, culminating in a romantic dinner.

Video: Argyris Papadimitropoulos on Vimeo

Shot by shot

  1. An elderly man with white hair sits on a balcony, reading a book and drinking from a teacup, surrounded by potted plants.© Protergia0:00
  2. An elderly man with white hair and a beige jacket looks down, then ducks behind a balcony railing, his hands reaching for a plant.© Protergia0:12
  3. A woman with white hair in a light shirt walks away from the camera, following a small dog down a dimly lit hallway in a house.© Protergia0:24
  4. An elderly woman in a striped shirt and a man in a white shirt are on separate balconies, tending to plants and looking at each other.© Protergia0:35
  5. Two elderly men sit on a park bench, one holding a small dog, as a young woman walks by in the background.© Protergia0:45
  6. An older man and woman are on the floor, picking up groceries that have spilled from a brown paper bag, with a pineapple and tomatoes visible.© Protergia0:56
  7. An elderly man with white hair, wearing a white shirt, holds a small brown dog on a balcony with plants and green chairs.© Protergia1:16
  8. An elderly man with white hair sits on a balcony at night, surrounded by plants and string lights, looking out into the darkness.© Protergia1:28
  9. A man's hand adjusts a vintage red radio on a wicker table next to a drink and a lamp on a balcony at night.© Protergia1:42
  10. A woman's hand holds a smartphone displaying a social media profile for "Apostolos" with his photo, as her finger taps "Accept request" in a cozy, dimly lit room.© Protergia1:53
  11. A man's hands are seen stirring pasta in a pot with a wooden spoon, then placing a lid on another pot in a kitchen.© Protergia2:01
  12. A woman in a pink shirt opens a wooden door, revealing herself holding a pie, with a staircase visible in the background.© Protergia2:15

Stills © Protergia. Made by Boo Productions and Argyris Papadimitropoulos.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Elderly neighbors fall in love, connecting through shared moments and a dog.

Tagline: “Life's brightest moments know no age. And we are there for every bright moment with the passion and certainty of Protergia.”

meet-cuteneighbors falling in loveanimal sidekicksecret admirerromantic dinnerovercoming loneliness

The cut

Length
162 s
Shots
75
Average shot
2.2 s

What creatives use Protergia “Silver Love” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Protergia “Silver Love”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An elderly man with white hair sits on a balcony, reading a book and drinking from a teacup, surrounded by potted plants.© ProtergiaAn elderly man with white hair and a beige jacket looks down, then ducks behind a balcony railing, his hands reaching for a plant.© ProtergiaA woman with white hair in a light shirt walks away from the camera, following a small dog down a dimly lit hallway in a house.© ProtergiaAn elderly woman in a striped shirt and a man in a white shirt are on separate balconies, tending to plants and looking at each other.© Protergia
    Frames from Protergia “Silver Love”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Protergia “Silver Love” in order, with its length, framing and what happens in it.

    An elderly man with white hair sits on a balcony, reading a book and drinking from a teacup, surrounded by potted plants.© ProtergiaAn elderly man with white hair and a beige jacket looks down, then ducks behind a balcony railing, his hands reaching for a plant.© ProtergiaA woman with white hair in a light shirt walks away from the camera, following a small dog down a dimly lit hallway in a house.© ProtergiaAn elderly woman in a striped shirt and a man in a white shirt are on separate balconies, tending to plants and looking at each other.© ProtergiaTwo elderly men sit on a park bench, one holding a small dog, as a young woman walks by in the background.© ProtergiaAn older man and woman are on the floor, picking up groceries that have spilled from a brown paper bag, with a pineapple and tomatoes visible.© Protergia
    Length: 162 s · Shots: 75 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a meet-cute

    Before you present an idea, you need to know who has done it, and how.

    Protergia “Silver Love” is built on a meet-cute. Search the library by idea to see every spot that uses it.

    Uber Eats “Get Almost Almost Anything - Passion Fruit”© Uber EatsTinder “Brand”© TinderThe National Lottery “A Christmas Love Story”© The National LotteryGoogle “El Amor Habla”© Google
    Uber Eats · Tinder · The National Lottery · Google

More commercials by Argyris Papadimitropoulos

  • Toyota "Escape Vehicle" (2026) commercial still© ToyotaToyota “Escape Vehicle” 2026Dir. Argyris Papadimitropoulos · Ogilvy GreeceThe One Show Bronze 2026
  • Vodafone "Under Pressure" (2026) commercial still© VodafoneVodafone “Under Pressure” 2026Dir. Argyris Papadimitropoulos · The Newtons Laboratory
  • Milko "Keep Your Head High - Condom" (2024) commercial still© MilkoMilko “Keep Your Head High - Condom” 2024Dir. Argyris Papadimitropoulos · The Newtons Laboratory
  • Purple "Cablenet - Max" (2024) commercial still© PurplePurple “Cablenet - Max” 2024Dir. Argyris Papadimitropoulos · 4 Wise Monkeys
  • Procter & Gamble "Pantene - HairHasNoGender" (2022) commercial still© Procter & GambleProcter & Gamble “Pantene - HairHasNoGender” 2022Dir. Argyris Papadimitropoulos · GREY Athens

Award-winning home commercials

Questions

Who directed the Protergia “Silver Love” commercial?

Argyris Papadimitropoulos directed it, produced by Boo Productions.

What awards did Protergia “Silver Love” win?

1 awards, including Epica 2025 Silver Copywriting & Storytelling.

What is the tagline of Protergia “Silver Love”?

“Life's brightest moments know no age. And we are there for every bright moment with the passion and certainty of Protergia.”

Sources for the credits and awards

winners.epica-awards.comwinners.epica-awards.com