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Progressive Insurance “Dr Rick” 2021

Progressive Insurance “Dr Rick” (2021) is a Progressive Insurance commercial directed by Martin Granger for Arnold Worldwide, produced by Moxie Pictures. It won 4 awards, including Clio 2022 Silver — Film / 30 seconds and under and D&AD 2021 Wood Pencil — Film / TV/VOD Commercial Campaigns.

Dr. Rick helps young homeowners avoid becoming their parents by guiding them through everyday situations, highlighting Progressive's protection for home and auto.

Video: Progressive Insurance on YouTube

Shot by shot

  1. A diverse group of adults walks through a bright, modern shopping mall, with one man looking at a directory and another checking his watch.© Progressive Insurance0:00
  2. A man in a dark sweater checks his watch while two other people, a woman and an older man, stand beside him in a brightly lit mall.© Progressive Insurance0:03
  3. Dr. Rick, a middle-aged man in a jacket, talks to a small group of young homeowners in a brightly lit mall atrium with escalators in the background.© Progressive Insurance0:04
  4. A male therapist with a mustache and gray hair, wearing a sweater vest and tie, sits in his office, looking directly at the camera.© Progressive Insurance0:08
  5. Dr. Rick walks with a young couple through an outdoor market, looking at various stalls and items.© Progressive Insurance0:10
  6. Dr. Rick, a man in his 60s, talks to a young couple at an outdoor market, while the man looks confused.© Progressive Insurance0:12
  7. A group of five adults stands in front of a theme park entrance, with roller coasters visible in the background under a cloudy sky.© Progressive Insurance0:13
  8. Dr. Rick, a middle-aged man, talks to a small group of people outdoors, gesturing with his hands as they listen intently.© Progressive Insurance0:15
  9. Two men, one in a visor and the other in a plaid shirt, are looking at a directory in a brightly lit shopping mall.© Progressive Insurance0:22
  10. Two men look at a directory in a bright, modern shopping mall, while an older man walks past them.© Progressive Insurance0:24
  11. A man in a visor and a man in a brown jacket stand in a plant nursery, looking around with confused expressions.© Progressive Insurance0:28
  12. Dr. Rick, a middle-aged Black man, gestures while talking to three other adults in an outdoor park setting during the day.© Progressive Insurance0:30

Stills © Progressive Insurance. Made by Arnold Worldwide, Moxie Pictures and Martin Granger.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Dr. Rick's therapy sessions for young homeowners to avoid 'parental' behaviors.

Tagline: “Progressive can't protect you from becoming your parents, but we can protect your home and auto when you bundle with us.”

exaggerated parental behaviortherapy sessionsrelatable generational humorexpert guidancesituational comedy

The cut

Length
50 s
Shots
17
Average shot
2.9 s

What creatives use Progressive Insurance “Dr Rick” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Progressive Insurance “Dr Rick”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of adults walks through a bright, modern shopping mall, with one man looking at a directory and another checking his watch.© Progressive InsuranceA man in a dark sweater checks his watch while two other people, a woman and an older man, stand beside him in a brightly lit mall.© Progressive InsuranceDr. Rick, a middle-aged man in a jacket, talks to a small group of young homeowners in a brightly lit mall atrium with escalators in the background.© Progressive InsuranceA male therapist with a mustache and gray hair, wearing a sweater vest and tie, sits in his office, looking directly at the camera.© Progressive Insurance
    Frames from Progressive Insurance “Dr Rick”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Progressive Insurance “Dr Rick” in order, with its length, framing and what happens in it.

    A diverse group of adults walks through a bright, modern shopping mall, with one man looking at a directory and another checking his watch.© Progressive InsuranceA man in a dark sweater checks his watch while two other people, a woman and an older man, stand beside him in a brightly lit mall.© Progressive InsuranceDr. Rick, a middle-aged man in a jacket, talks to a small group of young homeowners in a brightly lit mall atrium with escalators in the background.© Progressive InsuranceA male therapist with a mustache and gray hair, wearing a sweater vest and tie, sits in his office, looking directly at the camera.© Progressive InsuranceDr. Rick walks with a young couple through an outdoor market, looking at various stalls and items.© Progressive InsuranceDr. Rick, a man in his 60s, talks to a young couple at an outdoor market, while the man looks confused.© Progressive Insurance
    Length: 50 s · Shots: 17 · Average shot: 2.9 s

  3. 03Ad ideas: every spot built on a expert guidance

    Before you present an idea, you need to know who has done it, and how.

    Progressive Insurance “Dr Rick” is built on a expert guidance. Search the library by idea to see every spot that uses it.

    H&R Block “Combo”© H&R BlockDean Witter “Measuring Success”© Dean WitterCOMMSEC “Seagulls”© COMMSECSephora “Changes”© Sephora
    H&R Block · Dean Witter · COMMSEC · Sephora

More commercials by Martin Granger

  • Progressive "Dr. Rick" (2023) commercial still© ProgressiveProgressive “Dr. Rick” 2023Dir. Martin Granger · Arnold WorldwideThe One Show Gold 2024
  • Combos "Grace / Fever / Dinner / Heart to Heart / Videogame" (2007) commercial still© CombosCombos “Grace / Fever / Dinner / Heart to Heart / Videogame” 2007Dir. Martin Granger · TBWA\Chiat\DayD&AD Yellow Pencil 2007
  • Progressive Insurance "Valet" (2026) commercial still© Progressive InsuranceProgressive Insurance “Valet” 2026Dir. Martin Granger · Arnold WorldwideLondon International Awards Silver 2026
  • Fruit of the Loom "Plastique" (2015) commercial still© Fruit of the LoomFruit of the Loom “Plastique” 2015Dir. Martin Granger · CP+BEpica Bronze 2015
  • Progressive “Dr. Rick” "Social Listening" (2024) commercial still© Progressive “Dr. Rick”Progressive “Dr. Rick” “Social Listening” 2024Dir. Martin Granger · Arnold WorldwideAICP Awards Honoree 2024
  • Scotts Miracle-Gro "Keep Growing" (2021) commercial still© Scotts Miracle-GroScotts Miracle-Gro “Keep Growing” 2021Dir. Martin Granger · VaynerMedia

More from Arnold Worldwide

  • Barclays "While America Sleeps" (2022) commercial still© BarclaysBarclays “While America Sleeps” 2022Arnold WorldwideClio Awards Gold 2022
  • truth "Poop vs Pee" (2013) commercial still© truthtruth “Poop vs Pee” 2013Dir. Henry-Alex Rubin · Arnold WorldwideClio Awards Gold 2013
  • Volkswagen "Bubble Boy" (2004) commercial still© VolkswagenVolkswagen “Bubble Boy” 2004Dir. Mike Mills · Arnold WorldwideThe One Show Gold 2003
  • Volkswagen of America "Squares" (2003) commercial still© Volkswagen of AmericaVolkswagen of America “Squares” 2003Dir. Malcolm Venville · Arnold WorldwideThe One Show Gold 2003
  • Jack Daniel's "Our Town" (2017) commercial still© Jack Daniel'sJack Daniel's “Our Town” 2017Dir. Steve Miller · Arnold WorldwideEpica Silver 2017
  • Progressive Insurance "Letting Go" (2024) commercial still© Progressive InsuranceProgressive Insurance “Letting Go” 2024Dir. Martin Granger (Director) · Arnold WorldwideCannes Lions Bronze 2024

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Progressive Insurance “Dr Rick” commercial?

Martin Granger directed it, produced by Moxie Pictures, for the agency Arnold Worldwide.

Which agency made Progressive Insurance “Dr Rick”?

Arnold Worldwide created it for Progressive Insurance (2021).

What awards did Progressive Insurance “Dr Rick” win?

4 awards, including Clio 2022 Silver — Film / 30 seconds and under, Clio 2023 Silver — Film / 30 seconds and under, D&AD 2021 Wood Pencil — Film / TV/VOD Commercial Campaigns and Clio 2023 Bronze — Film Craft (Copywriting) / Copywriting.

What is the tagline of Progressive Insurance “Dr Rick”?

“Progressive can't protect you from becoming your parents, but we can protect your home and auto when you bundle with us.”

Sources for the credits and awards

dandad.orgclios.comclios.comclios.com