Underhill

01 · Featured

Underhill's most awarded commercial

© Michelob ULTRA© Michelob ULTRA© Michelob ULTRA© Michelob ULTRA© Michelob ULTRA© Michelob ULTRA

Michelob ULTRA “Tab Closed” 2026

A bartender closes a tab, revealing a receipt that details Lionel Messi's legendary soccer career and the emotional impact he has on fans, culminating in a Michelob Ultra tagline.

Directed by Zak DeLange · Wieden+Kennedy · Underhill

Every shot in the library

02 · Directors

Notable directors at Underhill

Who made the work, and how much of it won awards. From the credits on every spot.

• © Chase Sapphire ReserveSomeday6 spots · Chase Sapphire Reserve “Seoul Is In The Details ft. Yoon Ahn”
• © Truly Hard SeltzerJonathan Salmon4 spots · Truly Hard Seltzer “Truly - Unruly Helping Hand”
• © Amazon MusicDexter Brierley3 spots · Amazon Music “Song Profile”
• © HighsnobietyHannan Hussain2 spots · Highsnobiety “x Meta Stories x Ray Ban - Sharing Stories”
• © American Balet TheatreQuinn Wharton2 spots · American Balet Theatre “Wintre '22”
• © Harper’s Bazaar TaiwanZen Pace2 spots · Harper’s Bazaar Taiwan “Whitney Peak”
• © Michelob ULTRAZak DeLange1 spots · Michelob ULTRA “Tab Closed”
• © LevisAlex Max1 spots · Levis “George Kittle”
• © NikeRyan Chun1 spots · Nike “x MLB World Series”
• © RaguChris Grosso1 spots · Ragu “The Nonnas in New York”
• © ICC Cricket World CupRoss Garrett1 spots · ICC Cricket World Cup “CG Insurance - West Indies ICC Cricket World Cup x CG Insurance "The Greats”
• © HiltonKevin Oh1 spots · Hilton “Devil Wears Prada 2 - The Walk”

03 · Clients

Underhill's clients

Every brand in the library, by award-winning work.

• Truly Hard Seltzer2026

  4 commercials

• Conrad2025

  4 commercials

• Hilton2023–2026

  3 commercials

• SoundCloud2023

  2 commercials

• Harper’s Bazaar Taiwan2025

  2 commercials

• Michelob ULTRA2026

  1 commercials

• Levis2023

  1 commercials

• Nike2025

  1 commercials

• Ragu2023

  1 commercials

• ICC Cricket World Cup2024

  1 commercials

• Amazon Music2023

  1 commercials

• Highsnobiety2023

  1 commercials

Also: The Weeknd, Hypebeast, American Balet Theatre, Renaissance, Potential Energy Coalition, Chase Sapphire Reserve, American Ballet Theatre, Dodge

04 · Works with

Who Underhill works with

From the credits: the companies behind the spots, by number of spots.

05 · Work

Commercials by Underhill

Our visual library has 30 Underhill commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© Michelob ULTRAMichelob ULTRA “Tab Closed” 2026

© Truly Hard SeltzerTruly Hard Seltzer “Truly - Unruly Helping Hand” 2026

© Truly Hard SeltzerTruly Hard Seltzer “Truly - Unruly Party Started” 2026

© Truly Hard SeltzerTruly Hard Seltzer “Truly - Unruly Outdoor Vibes” 2026

© Truly Hard SeltzerTruly Hard Seltzer “Truly - Unruly Fridge Fight” 2026

Most awarded

• © Michelob ULTRAMichelob ULTRA “Tab Closed” 2026Dir. Zak DeLange · Wieden+Kennedy
• © Truly Hard SeltzerTruly Hard Seltzer “Truly - Unruly Helping Hand” 2026Dir. Jonathan Salmon · Party Land
• © Truly Hard SeltzerTruly Hard Seltzer “Truly - Unruly Party Started” 2026Dir. Jonathan Salmon · Party Land
• © Truly Hard SeltzerTruly Hard Seltzer “Truly - Unruly Outdoor Vibes” 2026Dir. Jonathan Salmon · Party Land
• © Truly Hard SeltzerTruly Hard Seltzer “Truly - Unruly Fridge Fight” 2026Dir. Jonathan Salmon · Party Land
• © HiltonHilton “Devil Wears Prada 2 - The Walk” 2026Dir. Kevin Oh
• © NikeNike “x MLB World Series” 2025Dir. Ryan Chun
• © Chase Sapphire ReserveChase Sapphire Reserve “Seoul Is In The Details ft. Yoon Ahn” 2025Dir. Someday
• © ConradConrad “Hotels & Resorts - The Stay” 2025Dir. Someday
• © American Ballet TheatreAmerican Ballet Theatre “Crime & Punishment” 2025Dir. Quinn Wharton
• © Harper’s Bazaar TaiwanHarper’s Bazaar Taiwan “Whitney Peak” 2025Dir. Zen Pace
• © Harper’s Bazaar TaiwanHarper’s Bazaar Taiwan “Whitney Peak Cover Shoot” 2025Dir. Zen Pace
• © HiltonHilton “For Business” 2025Dir. Someday
• © ConradConrad “Hotels & Resorts - Style of the Stay” 2025Dir. Someday
• © ConradConrad “Hotels & Resorts - Shenzen” 2025Dir. Someday
• © ConradConrad “Hotels & Resorts - Nashville” 2025Dir. Someday
• © DodgeDodge “No Matter” 2025Dir. Parker Schmidt
• © ICC Cricket World CupICC Cricket World Cup “CG Insurance - West Indies ICC Cricket World Cup x CG Insurance "The Greats” 2024Dir. Ross Garrett
• © LevisLevis “George Kittle” 2023Dir. Alex Max · Underhill
• © RaguRagu “The Nonnas in New York” 2023Dir. Chris Grosso · Digitas USA
• © Amazon MusicAmazon Music “Song Profile” 2023Dir. Dexter Brierley
• © HighsnobietyHighsnobiety “x Meta Stories x Ray Ban - Sharing Stories” 2023Dir. Hannan Hussain
• © SoundCloudSoundCloud “Ekkstacy - 30” 2023Dir. Hannan Hussain
• © SoundCloudSoundCloud “Kelow - 30” 2023Dir. LOWERCASE

06 · For producers

What producers use Underhill's page for

1. 01Who directs for Underhill

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Underhill's 30 commercials, with the agencies and awards.

   © Michelob ULTRA© Truly Hard Seltzer© Truly Hard Seltzer© Truly Hard Seltzer

   Someday · Jonathan Salmon · Dexter BrierleyOpen Underhill in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Underhill's work by year, brand and award in one place, and the companies with a similar body of work.

   © Gucci© LETGO© Old Spice© Fox Sports Net

   Similar: Partner Films, ILA Studio, MJZCompare in the library →

07 · Questions

About Underhill