The Bigger Picture

01 · Featured

The Bigger Picture's most awarded commercial

© Travel Alberta© Travel Alberta© Travel Alberta© Travel Alberta© Travel Alberta© Travel Alberta

Travel Alberta “Summer Bumblebee” 2025

Experience the thrill of Alberta's diverse landscapes and activities, from mountain biking and river surfing to rappelling down waterfalls and exploring vibrant cityscapes.

Directed by Sean Thonson · The Bigger Picture

Every shot in the library

02 · Directors

Notable directors at The Bigger Picture

Who made the work, and how much of it won awards. From the credits on every spot.

• © ChevroletSean Thonson22 spots · Chevrolet “Family Tree”

03 · Clients

The Bigger Picture's clients

Every brand in the library, by award-winning work.

• Travel Alberta2024–2025

  6 commercials

• Brookside2024

  3 commercials

• New York Tourism2024

  2 commercials

• Chevrolet2024

  1 commercials

• Mercedes2024

  1 commercials

• Ferrari2024

  1 commercials

• Citizen2024

  1 commercials

• Davidoff2024

  1 commercials

• Cruzan2024

  1 commercials

• JP Morgan2024

  1 commercials

• New York2024

  1 commercials

• Save Our Water2024

  1 commercials

Also: Dodge, Smithfield

04 · Work

Commercials by The Bigger Picture

Our visual library has 22 The Bigger Picture commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© Travel AlbertaTravel Alberta “Summer Bumblebee” 2025

© ChevroletChevrolet “Family Tree” 2024

© MercedesMercedes “Mercedes - Santa” 2024

© FerrariFerrari “Ferrari - Liquid” 2024

© BrooksideBrookside “Chocolate DC :30” 2024

Most awarded

• © Travel AlbertaTravel Alberta “Summer Bumblebee” 2025Dir. Sean Thonson
• © ChevroletChevrolet “Family Tree” 2024Dir. Sean Thonson
• © MercedesMercedes “Mercedes - Santa” 2024Dir. Sean Thonson
• © FerrariFerrari “Ferrari - Liquid” 2024Dir. Sean Thonson
• © BrooksideBrookside “Chocolate DC :30” 2024Dir. Sean Thonson
• © Travel AlbertaTravel Alberta “Ambassador” 2024Dir. Sean Thonson
• © CitizenCitizen “Watch” 2024Dir. Sean Thonson
• © DavidoffDavidoff “Cool Water - Night Dive” 2024Dir. Sean Thonson
• © CruzanCruzan “Rum” 2024Dir. Sean Thonson
• © JP MorganJP Morgan “JP Morgan - Food” 2024Dir. Sean Thonson
• © New York TourismNew York Tourism “BEER” 2024Dir. Sean Thonson
• © New York TourismNew York Tourism “New York Organic Farmers” 2024Dir. Sean Thonson
• © New YorkNew York “Cooperstown” 2024Dir. Sean Thonson
• © Save Our WaterSave Our Water “Save our Water - Untitled” 2024Dir. Sean Thonson
• © Travel AlbertaTravel Alberta “Altitude” 2024Dir. Sean Thonson
• © Travel AlbertaTravel Alberta “Sparkling Cities” 2024Dir. Sean Thonson
• © Travel AlbertaTravel Alberta “Find Your Freedom” 2024Dir. Sean Thonson
• © Travel AlbertaTravel Alberta “Wander Woman” 2024Dir. Sean Thonson
• © DodgeDodge “Summer” 2024Dir. Sean Thonson
• © BrooksideBrookside “Get Ready” 2024Dir. Sean Thonson
• © BrooksideBrookside “Brookside - Romance” 2024Dir. Sean Thonson
• © SmithfieldSmithfield “Farm to Table” 2024Dir. Sean Thonson

05 · For producers

What producers use The Bigger Picture's page for

1. 01Who directs for The Bigger Picture

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind The Bigger Picture's 22 commercials, with the agencies and awards.

   © Travel Alberta© Chevrolet© Mercedes© Ferrari

   Sean ThonsonOpen The Bigger Picture in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   The Bigger Picture's work by year, brand and award in one place, and the companies with a similar body of work.

   © Mike's Hard Lemonade© McDonald's© Lokelma© Volkswagen

   Similar: All Of Us Here, 360FX, CHIEF.Compare in the library →

06 · Questions

About The Bigger Picture