framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

commercial production company

Taproot Pictures

Taproot Pictures is a commercial production company. FrameThrower's visual library has 12 of its commercials (2026–2026), cut shot by shot. The work includes spots for Lincoln, Ford Motor Company, Chevrolet and GM Envolve, directed by Brian Petchers, Brett Warkentien and Matthew Underwood among others, for agencies including MRM Detroit, Hudson Rouge and McCann.

12
Commercials in our library
2026–2026
Active

01 · Featured

Taproot Pictures's most awarded commercial

Chevrolet “More Life in Every Mile” (2026), still© ChevroletChevrolet “More Life in Every Mile” (2026), frame 2© ChevroletChevrolet “More Life in Every Mile” (2026), frame 3© ChevroletChevrolet “More Life in Every Mile” (2026), frame 4© ChevroletChevrolet “More Life in Every Mile” (2026), frame 5© ChevroletChevrolet “More Life in Every Mile” (2026), frame 6© Chevrolet

Chevrolet “More Life in Every Mile” 2026

This ad highlights the importance of every mile driven in a Chevrolet, emphasizing the quality service and lasting memories created on the road.

Directed by Matthew Underwood · MRM Detroit · Taproot Pictures

02 · Directors

Notable directors at Taproot Pictures

Who made the work, and how much of it won awards. From the credits on every spot.

  • Lincoln “Luxury Redefined”, directed by Brian Petchers© LincolnBrian Petchers5 spots · Lincoln “Luxury Redefined”
  • GM Envolve “Simply Reimbursable”, directed by Brett Warkentien© GM EnvolveBrett Warkentien3 spots · GM Envolve “Simply Reimbursable”
  • Chevrolet “More Life in Every Mile”, directed by Matthew Underwood© ChevroletMatthew Underwood2 spots · Chevrolet “More Life in Every Mile”
  • Ford Motor Company “Power Play”, directed by Danny Corey© Ford Motor CompanyDanny Corey1 spots · Ford Motor Company “Power Play”
  • Steelcase “Aisla Launch”, directed by Logan Zillmer© SteelcaseLogan Zillmer1 spots · Steelcase “Aisla Launch”

03 · Clients

Taproot Pictures's clients

Every brand in the library, by award-winning work.

  • Lincoln2026

    3 commercials

  • Ford Motor Company2026

    3 commercials

  • Chevrolet2026

    1 commercials

  • GM Envolve2026

    1 commercials

  • GMC2026

    1 commercials

  • Bissell2026

    1 commercials

  • Buick2026

    1 commercials

  • Steelcase2026

    1 commercials

04 · Works with

Who Taproot Pictures works with

From the credits: the companies behind the spots, by number of spots.

Agencies Taproot Pictures works for

05 · Work

Commercials by Taproot Pictures

Our visual library has 12 Taproot Pictures commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

Chevrolet “More Life in Every Mile” (2026)© ChevroletChevrolet “More Life in Every Mile” 2026
GM Envolve “Simply Reimbursable” (2026)© GM EnvolveGM Envolve “Simply Reimbursable” 2026
Lincoln “Luxury Redefined” (2026)© LincolnLincoln “Luxury Redefined” 2026
GMC “Echoing Expertise” (2026)© GMCGMC “Echoing Expertise” 2026
Lincoln “2027 Aviator Launch” (2026)© LincolnLincoln “2027 Aviator Launch” 2026

Most awarded

  • Chevrolet "More Life in Every Mile" (2026) commercial still© ChevroletChevrolet “More Life in Every Mile” 2026Dir. Matthew Underwood · MRM Detroit
  • GM Envolve "Simply Reimbursable" (2026) commercial still© GM EnvolveGM Envolve “Simply Reimbursable” 2026Dir. Brett Warkentien · McCann
  • Lincoln "Luxury Redefined" (2026) commercial still© LincolnLincoln “Luxury Redefined” 2026Dir. Brian Petchers · Hudson Rouge
  • GMC "Echoing Expertise" (2026) commercial still© GMCGMC “Echoing Expertise” 2026Dir. Brett Warkentien · Leo Burnett
  • Lincoln "2027 Aviator Launch" (2026) commercial still© LincolnLincoln “2027 Aviator Launch” 2026Dir. Brian Petchers · Hudson Rouge
  • Ford Motor Company "x Pittsburgh Pirates" (2026) commercial still© Ford Motor CompanyFord Motor Company “x Pittsburgh Pirates” 2026Dir. Brian Petchers · GTB
  • Bissell "Gotcha Day" (2026) commercial still© BissellBissell “Gotcha Day” 2026Dir. Brett Warkentien · OLIVER
  • Ford Motor Company "Power Play" (2026) commercial still© Ford Motor CompanyFord Motor Company “Power Play” 2026Dir. Danny Corey · VML Detroit
  • Buick "More Life in Every Mile" (2026) commercial still© BuickBuick “More Life in Every Mile” 2026Dir. Matthew Underwood · MRM Detroit
  • Ford Motor Company "Ford Digital Experience" (2026) commercial still© Ford Motor CompanyFord Motor Company “Ford Digital Experience” 2026Dir. Brian Petchers
  • Lincoln "Digital Experience" (2026) commercial still© LincolnLincoln “Digital Experience” 2026Dir. Brian Petchers
  • Steelcase "Aisla Launch" (2026) commercial still© SteelcaseSteelcase “Aisla Launch” 2026Dir. Logan Zillmer

06 · For producers

What producers use Taproot Pictures's page for

  1. 01Who directs for Taproot Pictures

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Taproot Pictures's 12 commercials, with the agencies and awards.

    Chevrolet “More Life in Every Mile”© ChevroletGM Envolve “Simply Reimbursable”© GM EnvolveLincoln “Luxury Redefined”© LincolnGMC “Echoing Expertise”© GMC
    Brian Petchers · Brett Warkentien · Matthew Underwood

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Taproot Pictures's work by year, brand and award in one place, and the companies with a similar body of work.

    Local Boy© CadillacCASEY© Mercedes-BenzWild Gift© Tim HortonsGREATERGOOD© Volkswagen
    Similar: Local Boy, CASEY, Wild Gift

07 · Questions

About Taproot Pictures

What commercials has Taproot Pictures made?+

12 in the library, 2026–2026, including Chevrolet “More Life in Every Mile”, GM Envolve “Simply Reimbursable”, Lincoln “Luxury Redefined” and GMC “Echoing Expertise”.

Which agencies has Taproot Pictures worked with?+

MRM Detroit (2), Hudson Rouge (2), McCann (1), Leo Burnett (1) and GTB (1).

Which directors are behind Taproot Pictures's commercials?+

Brian Petchers (5), Brett Warkentien (3), Matthew Underwood (2), Danny Corey (1) and Logan Zillmer (1).

Who are Taproot Pictures's clients?+

In the library: Lincoln (3 commercials, 2026–2026), Ford Motor Company (3 commercials, 2026–2026), Chevrolet (1 commercials, 2026–2026), GM Envolve (1 commercials, 2026–2026), GMC (1 commercials, 2026–2026) and Bissell (1 commercials, 2026–2026).

08 · Discover

Other production companies with similar work

Not connected to Taproot Pictures: matched by the ideas, tone and categories of their commercials.