Sweet Rickey: Commercial Production Company, Directors & 42 Commercials

01 · Featured

Sweet Rickey's most awarded commercial

Found “Wellness Pet Company - in Translation” (2026), still

Found “Wellness Pet Company - in Translation” (2026), frame 2

Found “Wellness Pet Company - in Translation” (2026), frame 3

Found “Wellness Pet Company - in Translation” (2026), frame 4

Found “Wellness Pet Company - in Translation” 2026

This ad humorously depicts pets and their owners sharing human-like experiences, highlighting how Wellness Pet Food strengthens their bond through mutual understanding and care.

Directed by Marc Colucci · Colossus · Sweet Rickey

02 · Directors

Notable directors at Sweet Rickey

Who made the work, and how much of it won awards. From the credits on every spot.

© DraftKingsMax Gutierrez18 spots · DraftKings “Pick 6”
© ProgressiveMarc Colucci9 spots · Progressive “Dog Lady”
© National UniversityAnais La Rocca3 spots · National University “Carmen”
© DraftKingsPatrick Cummings2 spots · DraftKings “Predictions”
© PETADeMane Davis1 spots · PETA “Don't Take My Cheese Away”
© DraftKingsEric Kaufman1 spots · DraftKings “Cold to Gold”
© Life is GoodVlad Minuty1 spots · Life is Good “Live in the Present”
© DraftKingsDanielle Shapira1 spots · DraftKings “Here's the Tea”
© Meet BostonMax Esposito1 spots · Meet Boston “Anticipation”
© AnthemJonathan Bekemeier1 spots · Anthem “MeetBoston”
© PumaGillian Laub1 spots · Puma “Do You”
© BetterKess Broekman-Dattner1 spots · Better “Help - Fragment”

03 · Clients

Sweet Rickey's clients

Every brand in the library, by award-winning work.

DraftKings2024–2026
19 commercials
National University2026
3 commercials
Progressive2024
2 commercials
Life is Good2024–2026
2 commercials
Embark Veterinary2024
2 commercials
Burger King2024
1 commercials
PETA2024
1 commercials
Found2026
1 commercials
Sam Adams2026
1 commercials
Betterment2026
1 commercials
Chomps2026
1 commercials
Meet Boston2023
1 commercials

Also: Draft Kings, Anthem, Fidelity, McDonald's, Puma, Better, US Cellular

04 · Works with

Who Sweet Rickey works with

From the credits: the companies behind the spots, by number of spots.

Agencies Sweet Rickey works for

DraftKings17
National University3
Colossus2
Allen & Gerritsen2
Arnold Worldwide1
MullenLowe1
PETA1
Life Is Good1
Sam Adams1
Betterment1

05 · Work

Commercials by Sweet Rickey

Our visual library has 42 Sweet Rickey commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Found “Wellness Pet Company - in Translation” (2026)

Most awarded

06 · For producers

What producers use Sweet Rickey's page for

01Who directs for Sweet Rickey
Rosters change and websites go stale. You need who actually shot their spots.
Every director behind Sweet Rickey's 42 commercials, with the agencies and awards.
© Found© DraftKings© DraftKings© DraftKings
Max Gutierrez · Marc Colucci · Anais La Rocca
02Benchmark a production company
Comparing companies means hunting through reels, trade press and award sites.
Sweet Rickey's work by year, brand and award in one place, and the companies with a similar body of work.
© Anthropic© Volkswagen© Nextel© Wilkinson Sword
Similar: Biscuit Filmworks, Caviar, Hungry Man

07 · Questions

About Sweet Rickey

What commercials has Sweet Rickey made?+

42 in the library, 2023–2026, including Found “Wellness Pet Company - in Translation”, DraftKings “Predictions”, DraftKings “Predictions - Blitz” and DraftKings “Pick 6”.

Which agencies has Sweet Rickey worked with?+

DraftKings (17), National University (3), Colossus (2), Allen & Gerritsen (2) and Arnold Worldwide (1).

Which directors are behind Sweet Rickey's commercials?+

Max Gutierrez (18), Marc Colucci (9), Anais La Rocca (3), Patrick Cummings (2), DeMane Davis (1) and Eric Kaufman (1).

Who are Sweet Rickey's clients?+

In the library: DraftKings (19 commercials, 2024–2026), National University (3 commercials, 2026–2026), Progressive (2 commercials, 2024–2024), Life is Good (2 commercials, 2024–2026), Embark Veterinary (2 commercials, 2024–2024) and Burger King (1 commercials, 2024–2024).