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commercial production company

Sam I Am

Sam I Am is a commercial production company. FrameThrower's visual library has 20 of its commercials (2025–2026), cut shot by shot. The work includes spots for Torrens University, Bugaboo International Japan, MTC and McDonalds, directed by Paul Barbera, Billy Plummer and Benito Martin among others, for agencies including VCCP, DO.AGENCY ANZ and Havas Host.

20
Commercials in our library
2025–2026
Active

01 · Featured

Sam I Am's most awarded commercial

MTC “Power Your Potential” (2026), still© MTCMTC “Power Your Potential” (2026), frame 2© MTCMTC “Power Your Potential” (2026), frame 3© MTCMTC “Power Your Potential” (2026), frame 4© MTCMTC “Power Your Potential” (2026), frame 5© MTCMTC “Power Your Potential” (2026), frame 6© MTC

MTC “Power Your Potential” 2026

Individuals gain confidence and grow to giant proportions, symbolizing their unlocked potential through MTC FutureReady's support for employment and skill-building.

Directed by Billy Plummer · DO.AGENCY ANZ · Sam I Am

02 · Directors

Notable directors at Sam I Am

Who made the work, and how much of it won awards. From the credits on every spot.

  • Alfa Romeo “Vogue Living Salone del Mobile”, directed by Paul Barbera© Alfa RomeoPaul Barbera6 spots · Alfa Romeo “Vogue Living Salone del Mobile”
  • Torrens University “Redesign Monday”, directed by Billy Plummer© Torrens UniversityBilly Plummer4 spots · Torrens University “Redesign Monday”
  • Smiths Crisps “Smiths - Taste Icons”, directed by Benito Martin© Smiths CrispsBenito Martin3 spots · Smiths Crisps “Smiths - Taste Icons”
  • adidas “SS23 - Move for the Planet”, directed by Lula Cucchiara© adidasLula Cucchiara2 spots · adidas “SS23 - Move for the Planet”
  • Asics “Kayano 31”, directed by Tobias Rowles© AsicsTobias Rowles2 spots · Asics “Kayano 31”
  • McDonalds “Milo Shake and McFlurry”, directed by Charlie Grant© McDonaldsCharlie Grant1 spots · McDonalds “Milo Shake and McFlurry”
  • Samsung “Galaxy AI with Mary Fowler”, directed by Ritchie Ollie© SamsungRitchie Ollie1 spots · Samsung “Galaxy AI with Mary Fowler”
  • Baby Bunting “2025 Brand Campaign”, directed by Toby Burrows© Baby BuntingToby Burrows1 spots · Baby Bunting “2025 Brand Campaign”

03 · Clients

Sam I Am's clients

Every brand in the library, by award-winning work.

  • Torrens University2025

    3 commercials

  • Bugaboo International Japan2025

    2 commercials

  • MTC2026

    1 commercials

  • McDonalds2026

    1 commercials

  • adidas2025

    1 commercials

  • Samsung2025

    1 commercials

  • Alfa Romeo2025

    1 commercials

  • Asics2025

    1 commercials

  • Smiths Crisps2025

    1 commercials

  • Flave2025

    1 commercials

  • CMC2025

    1 commercials

  • AMI2025

    1 commercials

Also: Bank of Al Etihad, Explora Journeys, Marriot International, Nere, Baby Bunting

04 · Works with

Who Sam I Am works with

From the credits: the companies behind the spots, by number of spots.

Agencies Sam I Am works for

05 · Work

Commercials by Sam I Am

Our visual library has 20 Sam I Am commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

MTC “Power Your Potential” (2026)© MTCMTC “Power Your Potential” 2026
McDonalds “Milo Shake and McFlurry” (2026)© McDonaldsMcDonalds “Milo Shake and McFlurry” 2026
Torrens University “Redesign Monday” (2025)© Torrens UniversityTorrens University “Redesign Monday” 2025
Torrens University “Love What You Do” (2025)© Torrens UniversityTorrens University “Love What You Do” 2025
adidas “SS23 - Move for the Planet” (2025)© adidasadidas “SS23 - Move for the Planet” 2025

Most awarded

  • MTC "Power Your Potential" (2026) commercial still© MTCMTC “Power Your Potential” 2026Dir. Billy Plummer · DO.AGENCY ANZ
  • McDonalds "Milo Shake and McFlurry" (2026) commercial still© McDonaldsMcDonalds “Milo Shake and McFlurry” 2026Dir. Charlie Grant
  • Torrens University "Redesign Monday" (2025) commercial still© Torrens UniversityTorrens University “Redesign Monday” 2025Dir. Billy Plummer · VCCP
  • Torrens University "Love What You Do" (2025) commercial still© Torrens UniversityTorrens University “Love What You Do” 2025Dir. Billy Plummer · VCCP
  • adidas "SS23 - Move for the Planet" (2025) commercial still© adidasadidas “SS23 - Move for the Planet” 2025Dir. Lula Cucchiara
  • Samsung "Galaxy AI with Mary Fowler" (2025) commercial still© SamsungSamsung “Galaxy AI with Mary Fowler” 2025Dir. Ritchie Ollie
  • Torrens University "Gillette and Cricket Australia - Closer Is Better" (2025) commercial still© Torrens UniversityTorrens University “Gillette and Cricket Australia - Closer Is Better” 2025Dir. Billy Plummer · Havas Host
  • Alfa Romeo "Vogue Living Salone del Mobile" (2025) commercial still© Alfa RomeoAlfa Romeo “Vogue Living Salone del Mobile” 2025Dir. Paul Barbera
  • Asics "Kayano 31" (2025) commercial still© AsicsAsics “Kayano 31” 2025Dir. Tobias Rowles
  • Smiths Crisps "Smiths - Taste Icons" (2025) commercial still© Smiths CrispsSmiths Crisps “Smiths - Taste Icons” 2025Dir. Benito Martin
  • Flave "This Is Flave" (2025) commercial still© FlaveFlave “This Is Flave” 2025Dir. Benito Martin
  • CMC "Invest Better" (2025) commercial still© CMCCMC “Invest Better” 2025Dir. Benito Martin
  • AMI "Young Driver Insurance" (2025) commercial still© AMIAMI “Young Driver Insurance” 2025Dir. Lula Cucchiara
  • Bank of Al Etihad "Shape Your Future" (2025) commercial still© Bank of Al EtihadBank of Al Etihad “Shape Your Future” 2025Dir. Paul Barbera
  • Bugaboo International Japan "Bugaboo International - Japan Subway" (2025) commercial still© Bugaboo International JapanBugaboo International Japan “Bugaboo International - Japan Subway” 2025Dir. Paul Barbera
  • Bugaboo International Japan "Bugaboo International - Japan Street" (2025) commercial still© Bugaboo International JapanBugaboo International Japan “Bugaboo International - Japan Street” 2025Dir. Paul Barbera
  • Explora Journeys "Luxury Cruises" (2025) commercial still© Explora JourneysExplora Journeys “Luxury Cruises” 2025Dir. Paul Barbera
  • Marriot International "Marriott International - Luxury and Lifestyle" (2025) commercial still© Marriot InternationalMarriot International “Marriott International - Luxury and Lifestyle” 2025Dir. Paul Barbera
  • Nere "Open To Possibility" (2025) commercial still© NereNere “Open To Possibility” 2025Dir. Tobias Rowles
  • Baby Bunting "2025 Brand Campaign" (2025) commercial still© Baby BuntingBaby Bunting “2025 Brand Campaign” 2025Dir. Toby Burrows

06 · For producers

What producers use Sam I Am's page for

  1. 01Who directs for Sam I Am

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Sam I Am's 20 commercials, with the agencies and awards.

    MTC “Power Your Potential”© MTCMcDonalds “Milo Shake and McFlurry”© McDonaldsTorrens University “Redesign Monday”© Torrens UniversityTorrens University “Love What You Do”© Torrens University
    Paul Barbera · Billy Plummer · Benito Martin

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Sam I Am's work by year, brand and award in one place, and the companies with a similar body of work.

    Shining Film© SBBILA Studio© LETGOLocal Boy© CadillacStink© Ubisoft
    Similar: Shining Film, ILA Studio, Local Boy

07 · Questions

About Sam I Am

What commercials has Sam I Am made?+

20 in the library, 2025–2026, including MTC “Power Your Potential”, McDonalds “Milo Shake and McFlurry”, Torrens University “Redesign Monday” and Torrens University “Love What You Do”.

Which agencies has Sam I Am worked with?+

VCCP (2), DO.AGENCY ANZ (1) and Havas Host (1).

Which directors are behind Sam I Am's commercials?+

Paul Barbera (6), Billy Plummer (4), Benito Martin (3), Lula Cucchiara (2), Tobias Rowles (2) and Charlie Grant (1).

Who are Sam I Am's clients?+

In the library: Torrens University (3 commercials, 2025–2025), Bugaboo International Japan (2 commercials, 2025–2025), MTC (1 commercials, 2026–2026), McDonalds (1 commercials, 2026–2026), adidas (1 commercials, 2025–2025) and Samsung (1 commercials, 2025–2025).

08 · Discover

Other production companies with similar work

Not connected to Sam I Am: matched by the ideas, tone and categories of their commercials.