framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

commercial production company · Los Angeles

Propaganda Films

Propaganda Films was a production company known for its television commercials, music videos, films, and television series. Founded in 1986 by Steve Golin, Sigurjón Sighvatsson, David Fincher, Nigel Dick, Dominic Sena and Greg Gold in Los Angeles, United States. It is acquired by PolyGram Filmed Entertainment in 1991; part of PolyGram Filmed Entertainment (1991–1998); part of Universal Studios (1998–1999); commercial, music video, and management divisions sold to SCP Equity Partners in 1998. FrameThrower's visual library has 25 Propaganda Films commercials (1990–2024), cut shot by shot, 13 of them award-winning, for clients including Nike, Budget, C.S Hammam-Lif and Adidas, directed by Dante Ariola, David Fincher and Dominic Sena among others.

25
Commercials in our library
13
Award-winning
1990–2024
Active
1986
Founded
Los Angeles
Based in

01 · Featured

Propaganda Films's most awarded commercial

Video: PYTKA on Vimeo

The One Show 1990

Nike “Bo Knows” 1990

Bo Jackson's multi-sport prowess is humorously challenged by other athletes and rock legend Bo Diddley, highlighting Nike's cross-training gear.

Directed by David Fincher · Wieden+Kennedy · Propaganda Films

See the spot →

02 · Directors

Notable directors at Propaganda Films

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Propaganda Films's clients

Every brand in the library, by award-winning work.

  • Nike1990–2024

    9 commercials · 4 award-winning

  • Budget2000

    3 commercials · 2 award-winning

  • C.S Hammam-Lif2014

    1 commercials · 1 award-winning

  • Adidas1996

    1 commercials · 1 award-winning

  • Isuzu1996

    1 commercials · 1 award-winning

  • Nike Tennis1995

    1 commercials · 1 award-winning

  • McDonald’s2002

    1 commercials · 1 award-winning

  • Fox Sports Net2001

    1 commercials · 1 award-winning

  • XM Radio2002

    1 commercials · 1 award-winning

  • Levi's1996

    1 commercials

  • Coca Cola1997

    1 commercials

  • California Fluid Milk Advisory Board1995

    1 commercials

Also: Saturn, Pepsi Lipton Tea, Chanel

04 · Works with

Who Propaganda Films works with

From the credits: the companies behind the spots, by number of spots.

Agencies Propaganda Films works for

05 · Awards

Propaganda Films's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 6

    Clio Awards

    .

  • 3

    D&AD

    .

  • 2

    The One Show

    1 top prize

  • 2

    Cannes Lions

    .

Top award-winning spots

  • The One Show 1990Nike “Bo Knows”
  • Cannes Lions Gold 2000Budget “Aromatherapy”
  • Cannes Lions Gold 2000Budget “Propulsion”
  • Clio Awards Gold 1995Nike Tennis “Magazine Wars”
  • D&AD Graphite Pencil 2002McDonald’s “Hot Dog”
  • D&AD Graphite Pencil 2001Fox Sports Net “New York”
  • Clio Awards Silver 1997Nike “Frozen Moment”
  • Clio Awards Silver 1996Nike “Maybe…Maybe Not”

06 · Work

Commercials by Propaganda Films

Our visual library has 25 Propaganda Films commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

1990
1995
2000

Latest

Nike “Golf - Golf's Not Hard” (2024)© NikeNike “Golf - Golf's Not Hard” 2024
C.S Hammam-Lif “Documenting the 12th Man” (2014)© C.S Hammam-LifC.S Hammam-Lif “Documenting the 12th Man” 2014The One Show Bronze 2014
McDonald’s “Hot Dog” (2002)© McDonald’sMcDonald’s “Hot Dog” 2002D&AD Graphite Pencil 2002
XM Radio “Falling Stars” (2002)© XM RadioXM Radio “Falling Stars” 2002D&AD Wood Pencil 2002
Fox Sports Net “New York” (2001)© Fox Sports NetFox Sports Net “New York” 2001D&AD Graphite Pencil 2001

Most awarded

  • Nike "Bo Knows" (1990) commercial still© NikeNike “Bo Knows” 1990Dir. David Fincher · Wieden+KennedyThe One Show 1990
  • Budget "Aromatherapy" (2000) commercial still© BudgetBudget “Aromatherapy” 2000Dir. Dante Ariola · Cliff Freeman & PartnersCannes Lions Gold 2000
  • Budget "Propulsion" (2000) commercial still© BudgetBudget “Propulsion” 2000Dir. Dante Ariola · Cliff Freeman & PartnersCannes Lions Gold 2000
  • Nike Tennis "Magazine Wars" (1995) commercial still© Nike TennisNike Tennis “Magazine Wars” 1995Dir. David Fincher · Wieden+KennedyClio Awards Gold 1995
  • McDonald’s "Hot Dog" (2002) commercial still© McDonald’sMcDonald’s “Hot Dog” 2002Dir. Tom Kuntz · Leo BurnettD&AD Graphite Pencil 2002
  • Fox Sports Net "New York" (2001) commercial still© Fox Sports NetFox Sports Net “New York” 2001Dir. Mike Maguire · Cliff Freeman & PartnersD&AD Graphite Pencil 2001
  • Nike "Frozen Moment" (1997) commercial still© NikeNike “Frozen Moment” 1997Dir. Jonathan Glazer · Wieden+KennedyClio Awards Silver 1997
  • Nike "Maybe…Maybe Not" (1996) commercial still© NikeNike “Maybe…Maybe Not” 1996Dir. Dominic Sena · Wieden+KennedyClio Awards Silver 1996
  • Adidas "Microchip" (1996) commercial still© AdidasAdidas “Microchip” 1996Dir. Alex Proyas · Legas DelaneyClio Awards Silver 1996
  • Isuzu "Toy Store" (1996) commercial still© IsuzuIsuzu “Toy Store” 1996Dir. Michael Bay · Goodby Silverstein & PartnersClio Awards Silver 1996
  • XM Radio "Falling Stars" (2002) commercial still© XM RadioXM Radio “Falling Stars” 2002Dir. Dante Ariola · TBWA\Chiat\DayD&AD Wood Pencil 2002
  • C.S Hammam-Lif "Documenting the 12th Man" (2014) commercial still© C.S Hammam-LifC.S Hammam-Lif “Documenting the 12th Man” 2014Dir. Xavier Mairesse · Memac Ogilvy LabelThe One Show Bronze 2014
  • Nike "Elephant" (2000) commercial still© NikeNike “Elephant” 2000Dir. Dante Ariola · Wieden+KennedyClio Awards Bronze 2001
  • Budget "Climb" (2000) commercial still© BudgetBudget “Climb” 2000Dir. Dante Ariola · Cliff Freeman & PartnersAICP Awards Honoree 2000
  • Coca Cola "Lung Capacity" (1997) commercial still© Coca ColaCoca Cola “Lung Capacity” 1997Dir. Dominic Sena · Wieden+KennedyAICP Awards Honoree 1997
  • Nike "Marshall Faulk" (1996) commercial still© NikeNike “Marshall Faulk” 1996Dir. Dominic Sena · Wieden+KennedyAICP Awards Honoree 1996
  • California Fluid Milk Advisory Board "Vending Machine" (1995) commercial still© California Fluid Milk Advisory BoardCalifornia Fluid Milk Advisory Board “Vending Machine” 1995Dir. Michael Bay · Goodby Silverstein & PartnersAICP Awards Honoree 1995
  • Saturn "Erin Walling" (1995) commercial still© SaturnSaturn “Erin Walling” 1995Dir. Dominic Sena · Hal Riney & Parnters, Inc.AICP Awards Honoree 1995
  • Pepsi Lipton Tea "Bo Jackson" (1994) commercial still© Pepsi Lipton TeaPepsi Lipton Tea “Bo Jackson” 1994Dir. David Kellogg · J. Walter ThompsonAICP Awards Honoree 1994
  • Nike "Basketball" (1993) commercial still© NikeNike “Basketball” 1993Dir. David Fincher · Wieden+KennedyAICP Awards Honoree 1993
  • Nike "Women" (1993) commercial still© NikeNike “Women” 1993Dir. David Fincher · Wieden+KennedyAICP Awards Honoree 1993
  • Chanel "L'Egoiste" (1993) commercial still© ChanelChanel “L'Egoiste” 1993Dir. David Fincher · DMB&BAICP Awards Honoree 1993
  • Nike "Barkley on Broadway" (1993) commercial still© NikeNike “Barkley on Broadway” 1993Dir. David Fincher · Wieden+KennedyAICP Awards Honoree 1993
  • Levi's "Elevator Fantasy" (1996) commercial still© Levi'sLevi's “Elevator Fantasy” 1996Foote, Cone & BeldingEmmy (Outstanding Commercial) Nominee 1997

07 · For producers

What producers use Propaganda Films's page for

  1. 01Who directs for Propaganda Films

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Propaganda Films's 25 commercials, with the agencies and awards.

    Nike “Bo Knows”© NikeBudget “Aromatherapy”© BudgetBudget “Propulsion”© BudgetNike Tennis “Magazine Wars”© Nike Tennis
    David Fincher · Dante Ariola · Dominic Sena

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Propaganda Films's work by year, brand and award in one place, and the companies with a similar body of work.

    MJZ© Old SpicePYTKA© Pepsi-ColaHungry Man© NextelBiscuit Filmworks© Anthropic
    Similar: MJZ, PYTKA, Hungry Man

08 · Questions

About Propaganda Films

What commercials has Propaganda Films made?+

25 in the library, 1990–2024, including Nike “Bo Knows”, Budget “Aromatherapy”, Budget “Propulsion” and Nike Tennis “Magazine Wars”.

Which agencies has Propaganda Films worked with?+

Wieden+Kennedy (11), Cliff Freeman & Partners (4), Goodby Silverstein & Partners (2), FCB (1) and Memac Ogilvy Label (1).

Which directors are behind Propaganda Films's commercials?+

David Fincher (6), Dante Ariola (5), Dominic Sena (4), Michael Bay (2), Xavier Mairesse (1) and Jonathan Glazer (1).

What awards has Propaganda Films's work won?+

13 award-winning spots, including The One Show 1990 for Nike “Bo Knows”, Cannes Lions Gold 2000 for Budget “Aromatherapy” and Cannes Lions Gold 2000 for Budget “Propulsion”.

Who owns Propaganda Films?+

Propaganda Films is acquired by PolyGram Filmed Entertainment in 1991; part of PolyGram Filmed Entertainment (1991–1998); part of Universal Studios (1998–1999); commercial, music video, and management divisions sold to SCP Equity Partners in 1998.

Where is Propaganda Films based?+

Los Angeles, United States, with offices in London.

Who are Propaganda Films's clients?+

In the library: Nike (9 commercials, 1990–2024), Budget (3 commercials, 2000–2000), C.S Hammam-Lif (1 commercials, 2014–2014), Adidas (1 commercials, 1996–1996), Isuzu (1 commercials, 1996–1996) and Nike Tennis (1 commercials, 1995–1995).

09 · Discover

Other production companies with similar work

Not connected to Propaganda Films: matched by the ideas, tone and categories of their commercials.