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Industrial Light & Magic logo

commercial production company

Industrial Light & Magic

Industrial Light & Magic is a commercial production company. FrameThrower's visual library has 6 of its commercials (1992–1999), cut shot by shot, 1 of them award-winning. The work includes spots for GM EV-1, First Union Bank, Miller Genuine Draft and BP, directed by Steve Beck, Joe Johnston and Matthew Robbins among others, for agencies including Chiat, Publicis & Hal Riney and Bates.

Visit ilm.com
6
Commercials in our library
1
Award-winning
1992–1999
Active

01 · Featured

Industrial Light & Magic's most awarded commercial

Reebok “Talking Tennis Balls” (1992), still© ReebokReebok “Talking Tennis Balls” (1992), frame 2© ReebokReebok “Talking Tennis Balls” (1992), frame 3© ReebokReebok “Talking Tennis Balls” (1992), frame 4© ReebokReebok “Talking Tennis Balls” (1992), frame 5© ReebokReebok “Talking Tennis Balls” (1992), frame 6© Reebok

The One Show Gold 1992

Reebok “Talking Tennis Balls” 1992

A female tennis player is annoyed by talking tennis balls and a male player, but finds her focus with Reebok Pump shoes.

Directed by Barry Sonnenfeld · Chiat · Industrial Light & Magic

02 · Directors

Notable directors at Industrial Light & Magic

Who made the work, and how much of it won awards. From the credits on every spot.

  • Reebok “Talking Tennis Balls”, directed by Barry Sonnenfeld© Reebok1 award-winningBarry Sonnenfeld1 spots · Reebok “Talking Tennis Balls”
  • First Union Bank “Noise”, directed by Steve Beck© First Union BankSteve Beck1 spots · First Union Bank “Noise”
  • Miller Genuine Draft “Neon Cowboy”, directed by Joe Johnston© Miller Genuine DraftJoe Johnston1 spots · Miller Genuine Draft “Neon Cowboy”
  • BP “Elevator”, directed by Matthew Robbins© BPMatthew Robbins1 spots · BP “Elevator”

03 · Clients

Industrial Light & Magic's clients

Every brand in the library, by award-winning work.

  • Reebok1992

    1 commercials · 1 award-winning

  • GM EV-11996

    1 commercials

  • First Union Bank1999

    1 commercials

  • Miller Genuine Draft1995

    1 commercials

  • BP1993

    1 commercials

  • Heinz1992

    1 commercials

04 · Works with

Who Industrial Light & Magic works with

From the credits: the companies behind the spots, by number of spots.

Agencies Industrial Light & Magic works for

05 · Awards

Industrial Light & Magic's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    The One Show

    .

Top award-winning spots

  • The One Show Gold 1992Reebok “Talking Tennis Balls”

06 · Work

Commercials by Industrial Light & Magic

Our visual library has 6 Industrial Light & Magic commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

1995

Latest

First Union Bank “Noise” (1999)© First Union BankFirst Union Bank “Noise” 1999AICP Awards Honoree 1999
GM EV-1 “Appliances” (1996)© GM EV-1GM EV-1 “Appliances” 1996Emmy (Outstanding Commercial) Nominee 1997
Miller Genuine Draft “Neon Cowboy” (1995)© Miller Genuine DraftMiller Genuine Draft “Neon Cowboy” 1995AICP Awards Honoree 1995
BP “Elevator” (1993)© BPBP “Elevator” 1993AICP Awards Honoree 1993
Reebok “Talking Tennis Balls” (1992)© ReebokReebok “Talking Tennis Balls” 1992The One Show Gold 1992

Most awarded

  • Reebok "Talking Tennis Balls" (1992) commercial still© ReebokReebok “Talking Tennis Balls” 1992Dir. Barry Sonnenfeld · ChiatThe One Show Gold 1992
  • First Union Bank "Noise" (1999) commercial still© First Union BankFirst Union Bank “Noise” 1999Dir. Steve Beck · Publicis & Hal RineyAICP Awards Honoree 1999
  • Miller Genuine Draft "Neon Cowboy" (1995) commercial still© Miller Genuine DraftMiller Genuine Draft “Neon Cowboy” 1995Dir. Joe Johnston · BatesAICP Awards Honoree 1995
  • BP "Elevator" (1993) commercial still© BPBP “Elevator” 1993Dir. Matthew Robbins · W.B. Doner and CompanyAICP Awards Honoree 1993
  • Heinz "Ants" (1992) commercial still© HeinzHeinz “Ants” 1992Leo BurnettAICP Awards Honoree 1992
  • GM EV-1 "Appliances" (1996) commercial still© GM EV-1GM EV-1 “Appliances” 1996ChiatEmmy (Outstanding Commercial) Nominee 1997

07 · For producers

What producers use Industrial Light & Magic's page for

  1. 01Who directs for Industrial Light & Magic

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Industrial Light & Magic's 6 commercials, with the agencies and awards.

    Reebok “Talking Tennis Balls”© ReebokFirst Union Bank “Noise”© First Union BankMiller Genuine Draft “Neon Cowboy”© Miller Genuine DraftBP “Elevator”© BP
    Steve Beck · Joe Johnston · Matthew Robbins

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Industrial Light & Magic's work by year, brand and award in one place, and the companies with a similar body of work.

    Film Master© Aqualtis Washing MachineMJZ© Old SpiceAll Of Us Here© Mike's Hard LemonadeBlink© John Lewis
    Similar: Film Master, MJZ, All Of Us Here

08 · Questions

About Industrial Light & Magic

What commercials has Industrial Light & Magic made?+

6 in the library, 1992–1999, including Reebok “Talking Tennis Balls”, First Union Bank “Noise”, Miller Genuine Draft “Neon Cowboy” and BP “Elevator”.

Which agencies has Industrial Light & Magic worked with?+

Chiat (2), Publicis & Hal Riney (1), Bates (1), W.B. Doner and Company (1) and Leo Burnett (1).

Which directors are behind Industrial Light & Magic's commercials?+

Steve Beck (1), Joe Johnston (1), Matthew Robbins (1) and Barry Sonnenfeld (1).

What awards has Industrial Light & Magic's work won?+

1 award-winning spots, including The One Show Gold 1992 for Reebok “Talking Tennis Balls”.

Who are Industrial Light & Magic's clients?+

In the library: Reebok (1 commercials, 1992–1992), GM EV-1 (1 commercials, 1996–1996), First Union Bank (1 commercials, 1999–1999), Miller Genuine Draft (1 commercials, 1995–1995), BP (1 commercials, 1993–1993) and Heinz (1 commercials, 1992–1992).

09 · Discover

Other production companies with similar work

Not connected to Industrial Light & Magic: matched by the ideas, tone and categories of their commercials.