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commercial production company

Lobster Creative

Lobster Creative is a commercial production company. FrameThrower's visual library has 5 of its commercials (2024–2025), cut shot by shot. The work includes spots for Maltesers, Kingsmill, Dobbies and Belvita, directed by Alex Cooper, James Lovick and Lauren Midwinter among others, for agencies including Elvis Communications, T&P and Lobster Creative.

5
Commercials in our library
2024–2025
Active

01 · Featured

Lobster Creative's most awarded commercial

Kingsmill “50/50” (2025), still© KingsmillKingsmill “50/50” (2025), frame 2© KingsmillKingsmill “50/50” (2025), frame 3© KingsmillKingsmill “50/50” (2025), frame 4© KingsmillKingsmill “50/50” (2025), frame 5© KingsmillKingsmill “50/50” (2025), frame 6© Kingsmill

Kingsmill “50/50” 2025

A man and woman discuss the surprisingly good taste of Kingsmill 50/50 bread, leading to a fantastical journey into a magical bread factory where they discover the secret is not magic, but good baking.

Directed by Alex Cooper · Lobster Creative · Lobster Creative

02 · Directors

Notable directors at Lobster Creative

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Lobster Creative's clients

Every brand in the library, by award-winning work.

  • Maltesers2024

    1 commercials

  • Kingsmill2025

    1 commercials

  • Dobbies2024

    1 commercials

  • Belvita2024

    1 commercials

  • TIME2024

    1 commercials

04 · Works with

Who Lobster Creative works with

From the credits: the companies behind the spots, by number of spots.

Agencies Lobster Creative works for

05 · Work

Commercials by Lobster Creative

Our visual library has 5 Lobster Creative commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

Kingsmill “50/50” (2025)© KingsmillKingsmill “50/50” 2025
Maltesers “Baking Together” (2024)© MaltesersMaltesers “Baking Together” 2024
Dobbies “Spring's OUR Thing” (2024)© DobbiesDobbies “Spring's OUR Thing” 2024
Belvita “Give a Smile” (2024)© BelvitaBelvita “Give a Smile” 2024
TIME “for a smile - Sunblest” (2024)© TIMETIME “for a smile - Sunblest” 2024

Most awarded

  • Kingsmill "50/50" (2025) commercial still© KingsmillKingsmill “50/50” 2025Dir. Alex Cooper · Lobster Creative
  • Maltesers "Baking Together" (2024) commercial still© MaltesersMaltesers “Baking Together” 2024Dir. James Lovick · T&P
  • Dobbies "Spring's OUR Thing" (2024) commercial still© DobbiesDobbies “Spring's OUR Thing” 2024Dir. Alex Cooper · Elvis Communications
  • Belvita "Give a Smile" (2024) commercial still© BelvitaBelvita “Give a Smile” 2024Dir. Lauren Midwinter · Elvis Communications
  • TIME "for a smile - Sunblest" (2024) commercial still© TIMETIME “for a smile - Sunblest” 2024Dir. Alex Cooper

06 · For producers

What producers use Lobster Creative's page for

  1. 01Who directs for Lobster Creative

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Lobster Creative's 5 commercials, with the agencies and awards.

    Kingsmill “50/50”© KingsmillMaltesers “Baking Together”© MaltesersDobbies “Spring's OUR Thing”© DobbiesBelvita “Give a Smile”© Belvita
    Alex Cooper · James Lovick · Lauren Midwinter

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Lobster Creative's work by year, brand and award in one place, and the companies with a similar body of work.

    360FX© McDonald'sTasty Pictures© Red RoosterFood Hall© Fever TreeCarnival Productions© McDonald's Australia
    Similar: 360FX, Tasty Pictures, Food Hall

07 · Questions

About Lobster Creative

What commercials has Lobster Creative made?+

5 in the library, 2024–2025, including Kingsmill “50/50”, Maltesers “Baking Together”, Dobbies “Spring's OUR Thing” and Belvita “Give a Smile”.

Which agencies has Lobster Creative worked with?+

Elvis Communications (2), T&P (1) and Lobster Creative (1).

Which directors are behind Lobster Creative's commercials?+

Alex Cooper (3), James Lovick (1) and Lauren Midwinter (1).

Who are Lobster Creative's clients?+

In the library: Maltesers (1 commercials, 2024–2024), Kingsmill (1 commercials, 2025–2025), Dobbies (1 commercials, 2024–2024), Belvita (1 commercials, 2024–2024) and TIME (1 commercials, 2024–2024).

08 · Discover

Other production companies with similar work

Not connected to Lobster Creative: matched by the ideas, tone and categories of their commercials.