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commercial production company

Groundglass

Groundglass is a commercial production company. FrameThrower's visual library has 8 of its commercials (2018–2025), cut shot by shot. The work includes spots for Arianne Okong'o Kiama, Heaps Normal, Tusker Lager and Pokemon, directed by Dan Mace, Tim Bullock and Claire Norowzian among others, for agencies including Net#Work BBDO, Kids Industries and Artus Interactive.

8
Commercials in our library
2018–2025
Active

01 · Featured

Groundglass's most awarded commercial

Heaps Normal “Create your own normal” (2025), still© Heaps NormalHeaps Normal “Create your own normal” (2025), frame 2© Heaps NormalHeaps Normal “Create your own normal” (2025), frame 3© Heaps NormalHeaps Normal “Create your own normal” (2025), frame 4© Heaps NormalHeaps Normal “Create your own normal” (2025), frame 5© Heaps NormalHeaps Normal “Create your own normal” (2025), frame 6© Heaps Normal

Heaps Normal “Create your own normal” 2025

A group of men attempts to balance on one leg for an extended period, cheered on by a determined coach, culminating in a celebratory non-alcoholic beer.

Directed by Tim Bullock · Groundglass

02 · Directors

Notable directors at Groundglass

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Groundglass's clients

Every brand in the library, by award-winning work.

  • Arianne Okong'o Kiama2018

    1 commercials

  • Heaps Normal2025

    1 commercials

  • Tusker Lager2022

    1 commercials

  • Pokemon2023

    1 commercials

  • BRITA2023

    1 commercials

  • Budget Insurance2025

    1 commercials

  • Western Cape Government2022

    1 commercials

  • MTN2022

    1 commercials

04 · Works with

Who Groundglass works with

From the credits: the companies behind the spots, by number of spots.

Agencies Groundglass works for

05 · Work

Commercials by Groundglass

Our visual library has 8 Groundglass commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Heaps Normal “Create your own normal” (2025)© Heaps NormalHeaps Normal “Create your own normal” 2025
Budget Insurance “The Good South African Campaign” (2025)© Budget InsuranceBudget Insurance “The Good South African Campaign” 2025
Pokemon “Trading Card Game Collection” (2023)© PokemonPokemon “Trading Card Game Collection” 2023
BRITA “Sport” (2023)© BRITABRITA “Sport” 2023
Tusker Lager “Here's To Us” (2022)© Tusker LagerTusker Lager “Here's To Us” 2022

Most awarded

  • Heaps Normal "Create your own normal" (2025) commercial still© Heaps NormalHeaps Normal “Create your own normal” 2025Dir. Tim Bullock
  • Budget Insurance "The Good South African Campaign" (2025) commercial still© Budget InsuranceBudget Insurance “The Good South African Campaign” 2025Dir. Leigh Ogilvie · 3Verse
  • Pokemon "Trading Card Game Collection" (2023) commercial still© PokemonPokemon “Trading Card Game Collection” 2023Dir. Claire Norowzian · Kids Industries
  • BRITA "Sport" (2023) commercial still© BRITABRITA “Sport” 2023Dir. KRONCK · Artus Interactive
  • Tusker Lager "Here's To Us" (2022) commercial still© Tusker LagerTusker Lager “Here's To Us” 2022Dir. Dan Mace · Net#Work BBDO
  • Western Cape Government "Debt" (2022) commercial still© Western Cape GovernmentWestern Cape Government “Debt” 2022Dir. Mandla Shonhiwa
  • MTN "Call Your Mother" (2022) commercial still© MTNMTN “Call Your Mother” 2022Dir. Laurence Hamburger
  • Arianne Okong'o Kiama "Here's to Us" (2018) commercial still© Arianne Okong'o KiamaArianne Okong'o Kiama “Here's to Us” 2018Dir. Dan Mace · Net#Work BBDO

06 · For producers

What producers use Groundglass's page for

  1. 01Who directs for Groundglass

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Groundglass's 8 commercials, with the agencies and awards.

    Heaps Normal “Create your own normal”© Heaps NormalBudget Insurance “The Good South African Campaign”© Budget InsurancePokemon “Trading Card Game Collection”© PokemonBRITA “Sport”© BRITA
    Dan Mace · Tim Bullock · Claire Norowzian

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Groundglass's work by year, brand and award in one place, and the companies with a similar body of work.

    Academy© The Army/CoiStink© UbisoftMJZ© Old SpicePulse Films© Nike
    Similar: Academy, Stink, MJZ

07 · Questions

About Groundglass

What commercials has Groundglass made?+

8 in the library, 2018–2025, including Heaps Normal “Create your own normal”, Budget Insurance “The Good South African Campaign”, Pokemon “Trading Card Game Collection” and BRITA “Sport”.

Which agencies has Groundglass worked with?+

Net#Work BBDO (2), Kids Industries (1), Artus Interactive (1) and 3Verse (1).

Which directors are behind Groundglass's commercials?+

Dan Mace (2), Tim Bullock (1), Claire Norowzian (1), KRONCK (1), Leigh Ogilvie (1) and Mandla Shonhiwa (1).

Who are Groundglass's clients?+

In the library: Arianne Okong'o Kiama (1 commercials, 2018–2018), Heaps Normal (1 commercials, 2025–2025), Tusker Lager (1 commercials, 2022–2022), Pokemon (1 commercials, 2023–2023), BRITA (1 commercials, 2023–2023) and Budget Insurance (1 commercials, 2025–2025).

08 · Discover

Other production companies with similar work

Not connected to Groundglass: matched by the ideas, tone and categories of their commercials.