Cake Factory

01 · Featured

Cake Factory's most awarded commercial

AICP Awards Winner 2020

Bud Light “Crispy” 2020

A knight in full armor enjoys a Bud Light, emphasizing its crisp taste and no corn syrup, contrasting the medieval setting with modern beer attributes.

Directed by Martin Wonnacott · Wieden+Kennedy · Cake Factory

See the spot →Every shot in the library

02 · Directors

Notable directors at Cake Factory

Who made the work, and how much of it won awards. From the credits on every spot.

• © Bud Light1 award-winningMartin Wonnacott8 spots · Bud Light “Crispy”
• © AMC TheatresYves Callewaert1 spots · AMC Theatres “Coca-Cola - Enjoy the Magic”

03 · Clients

Cake Factory's clients

Every brand in the library, by award-winning work.

• Bud Light2020

  1 commercials · 1 award-winning

• Coca-Cola2022–2024

  3 commercials

• Antica Formula / Branca USA2022

  2 commercials

• The Coca-Cola Company2025

  1 commercials

• STELLA ARTOIS2024

  1 commercials

• AMC Theatres2024

  1 commercials

04 · Works with

Who Cake Factory works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Cake Factory's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 1

  AICP Awards

  .

06 · Work

Commercials by Cake Factory

Our visual library has 9 Cake Factory commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© The Coca-Cola CompanyThe Coca-Cola Company “For Everyone” 2025

© Coca-ColaCoca-Cola “Seagram's Ginger Ale - The Coca-Cola Company” 2024

© STELLA ARTOISSTELLA ARTOIS “A Taste Worth More” 2024

© AMC TheatresAMC Theatres “Coca-Cola - Enjoy the Magic” 2024

© Coca-ColaCoca-Cola “The Coca-Cola Company - Gold Peak” 2023

Most awarded

• © Bud LightBud Light “Crispy” 2020Dir. Martin Wonnacott · Wieden+KennedyAICP Awards Winner 2020
• © The Coca-Cola CompanyThe Coca-Cola Company “For Everyone” 2025Dir. Martin Wonnacott · Cartwright
• © Coca-ColaCoca-Cola “Seagram's Ginger Ale - The Coca-Cola Company” 2024Dir. Martin Wonnacott · HONE
• © STELLA ARTOISSTELLA ARTOIS “A Taste Worth More” 2024Dir. Martin Wonnacott · JKR
• © AMC TheatresAMC Theatres “Coca-Cola - Enjoy the Magic” 2024Dir. Yves Callewaert
• © Coca-ColaCoca-Cola “The Coca-Cola Company - Gold Peak” 2023Dir. Martin Wonnacott · VML
• © Coca-ColaCoca-Cola “Drink” 2022Dir. Martin Wonnacott
• © Antica Formula / Branca USAAntica Formula / Branca USA “Antica Formula - Branca USA - Renee Neufvulle” 2022Dir. Martin Wonnacott
• © Antica Formula / Branca USAAntica Formula / Branca USA “Antica Formula - Branca USA - Geoffrey Cantor” 2022Dir. Martin Wonnacott

07 · For producers

What producers use Cake Factory's page for

1. 01Who directs for Cake Factory

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Cake Factory's 9 commercials, with the agencies and awards.

   © Bud Light© The Coca-Cola Company© Coca-Cola© STELLA ARTOIS

   Martin Wonnacott · Yves CallewaertOpen Cake Factory in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Cake Factory's work by year, brand and award in one place, and the companies with a similar body of work.

   © McDonald's© McDonald's Australia© Mike's Hard Lemonade© Honda

   Similar: 360FX, Carnival Productions, All Of Us HereCompare in the library →

08 · Questions

About Cake Factory