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Procter & Gamble “Best Job” 2012

Procter & Gamble “Best Job” (2012) is a Procter & Gamble commercial directed by Alejandro González Iñárritu for Wieden+Kennedy, produced by Anonymous Content. It won 15 awards, including Cannes Lions 2012 Film Craft Gold, Clio 2013 Gold — Film / Television/Cinema and AICP 2013 Honoree Advertising Excellence / Single Commercial.

This ad celebrates mothers' unwavering support for their children's Olympic dreams, highlighting the everyday sacrifices and love that fuel their success.

Video: ThankYouMamaSA on YouTube

Shot by shot

  1. A mother gently wakes her young daughter, who is wrapped in a blanket, in a dimly lit bedroom.© Procter & Gamble0:11
  2. A crowd of people, including children, stand on a wet street next to parked bicycles, while a man on a bicycle rides past in the foreground and a bus approaches in the background on a rainy day.© Procter & Gamble0:29
  3. A young boy in a yellow shirt plays in the foreground, while two women watch from a window in a weathered building.© Procter & Gamble0:36
  4. A woman's hands are seen washing clothes in a pink basin, with a blue basin and a bag of Tide detergent nearby, in an outdoor setting.© Procter & Gamble0:42
  5. A person's hands are seen washing dishes in a bubbly kitchen sink, with a bottle of dish soap visible in the background.© Procter & Gamble0:48
  6. A woman with brown hair and a mole on her cheek looks down, then up, in a car's rearview mirror, with a seatbelt visible.© Procter & Gamble0:54
  7. Swimmers create splashes in an indoor pool with large windows in the background, as a person stands by the edge.© Procter & Gamble0:59
  8. A young blonde girl in a teal leotard performs a gymnastics routine on a balance beam in a school gymnasium, with spectators watching and clapping in the background.© Procter & Gamble1:06
  9. A female coach with short hair helps a young female swimmer practice her dive form in an indoor swimming pool area.© Procter & Gamble1:14
  10. Three male athletes in running gear sprint on a track in a stadium full of spectators during the London 2012 Olympics.© Procter & Gamble1:19
  11. A female swimmer in a red cap with "CHN" on it, emerges from the water in a swimming pool, shown on an old CRT television.© Procter & Gamble1:33
  12. A male athlete in a Team GB uniform celebrates with arms raised on a red running track, with photographers in the foreground.© Procter & Gamble1:41

Stills © Procter & Gamble. Made by Wieden+Kennedy, Anonymous Content and Alejandro González Iñárritu.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Moms are the unsung heroes behind every Olympic athlete's journey.

Tagline: “P&G, proud sponsor of moms.”

everyday heroparental sacrificejourney to successemotional montageglobal representationdream big

The cut

Length
120 s
Shots
107
Average shot
1.1 s

What creatives use Procter & Gamble “Best Job” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Procter & Gamble “Best Job”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A mother gently wakes her young daughter, who is wrapped in a blanket, in a dimly lit bedroom.© Procter & GambleA crowd of people, including children, stand on a wet street next to parked bicycles, while a man on a bicycle rides past in the foreground and a bus approaches in the background on a rainy day.© Procter & GambleA young boy in a yellow shirt plays in the foreground, while two women watch from a window in a weathered building.© Procter & GambleA woman's hands are seen washing clothes in a pink basin, with a blue basin and a bag of Tide detergent nearby, in an outdoor setting.© Procter & Gamble
    Frames from Procter & Gamble “Best Job”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Procter & Gamble “Best Job” in order, with its length, framing and what happens in it.

    A mother gently wakes her young daughter, who is wrapped in a blanket, in a dimly lit bedroom.© Procter & GambleA crowd of people, including children, stand on a wet street next to parked bicycles, while a man on a bicycle rides past in the foreground and a bus approaches in the background on a rainy day.© Procter & GambleA young boy in a yellow shirt plays in the foreground, while two women watch from a window in a weathered building.© Procter & GambleA woman's hands are seen washing clothes in a pink basin, with a blue basin and a bag of Tide detergent nearby, in an outdoor setting.© Procter & GambleA person's hands are seen washing dishes in a bubbly kitchen sink, with a bottle of dish soap visible in the background.© Procter & GambleA woman with brown hair and a mole on her cheek looks down, then up, in a car's rearview mirror, with a seatbelt visible.© Procter & Gamble
    Length: 120 s · Shots: 107 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a everyday hero

    Before you present an idea, you need to know who has done it, and how.

    Procter & Gamble “Best Job” is built on a everyday hero. Search the library by idea to see every spot that uses it.

    Apple “Someday”© AppleAndrex “First Office Poo”© AndrexHORNBACH “1sqm”© HORNBACHCadbury “Garage”© Cadbury
    Apple · Andrex · HORNBACH · Cadbury

More commercials by Alejandro González Iñárritu

  • Nike "Write the Future" (2012) commercial still© NikeNike “Write the Future” 2012Dir. Alejandro González IñárrituEffie Awards Gold 2012

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning fmcg commercials

  • Finish "Water Index" (2022) commercial still© FinishFinish “Water Index” 2022Dir. Tarık BayarEffie Awards Grand Prix 2022
  • Pedigree "Hard Man to Impress" (2017) commercial still© PedigreePedigree “Hard Man to Impress” 2017Dir. Adam Gunser · ColensoBBDO, New ZealandSpikes Asia Grand Prix 2017
  • Purina Dog Chow "Every Day" (1996) commercial still© Purina Dog ChowPurina Dog Chow “Every Day” 1996Fallon McElligottEffie Awards Grand Prix 1996
  • Heinz "Mustard x Mustard" (2026) commercial still© HeinzHeinz “Mustard x Mustard” 2026The KitchenEffie Awards Gold 2026
  • Ajinomoto "How Ajinomoto Changed America’s Minds about MSG" (2026) commercial still© AjinomotoAjinomoto “How Ajinomoto Changed America’s Minds about MSG” 2026EdelmanEffie Awards Gold 2026
  • IAMS "Waylon" (2025) commercial still© IAMSIAMS “Waylon” 2025adam&eve\TBWAANDY Awards Gold 2025

Questions

Who directed the Procter & Gamble “Best Job” commercial?

Alejandro González Iñárritu directed it, produced by Anonymous Content, for the agency Wieden+Kennedy.

Which agency made Procter & Gamble “Best Job”?

Wieden+Kennedy created it for Procter & Gamble (2012).

What awards did Procter & Gamble “Best Job” win?

15 awards, including Cannes Lions 2012 Film Craft Gold, Cannes Lions 2012 Film Gold, Clio 2013 Gold — Film / Television/Cinema and Cannes Lions 2012 Film Craft Silver.

What is the tagline of Procter & Gamble “Best Job”?

“P&G, proud sponsor of moms.”

Sources for the credits and awards

shootonline.comen.wikipedia.orgaicpshow.comcampaignlive.comen.wikipedia.orgweb.archive.orgweb.archive.orgclios.comaicpawards.comThe WorkThe WorkThe Work