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Prada “Priorities of Love” 2018

Prada “Priorities of Love” (2018) is a Prada commercial directed by Ryan Hope for Prada, produced by The Directors Bureau + Hi Productions. It won one award: Epica 2018 Silver Luxury & Premium Brands.

A man prepares a romantic dinner for his wife, who later finds a Prada handbag, revealing his secret job as a delivery man to afford her luxuries.

Video: Prada on YouTube

Shot by shot

  1. A bald man in his 60s, wearing a dark blue shirt, looks down with a serious expression in a kitchen with wooden cabinets.© Prada0:02
  2. A person's hand strikes a match, creating a small flame and smoke, with a blurred background.© Prada0:14
  3. Red liquid is poured into a crystal glass on a table, with other glasses blurred in the background, creating an intimate atmosphere.© Prada0:15

Stills © Prada. Made by Prada, The Directors Bureau + Hi Productions and Ryan Hope.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A husband's secret job to afford his wife's luxury, revealed through a Prada handbag.

secret sacrificeromantic gesturesurprise giftdomestic blisshidden identityluxury reveal

The cut

Length
112 s
Shots
43
Average shot
2.6 s

What creatives use Prada “Priorities of Love” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Prada “Priorities of Love”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bald man in his 60s, wearing a dark blue shirt, looks down with a serious expression in a kitchen with wooden cabinets.© PradaA person's hand strikes a match, creating a small flame and smoke, with a blurred background.© PradaRed liquid is poured into a crystal glass on a table, with other glasses blurred in the background, creating an intimate atmosphere.© Prada
    Frames from Prada “Priorities of Love”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Prada “Priorities of Love” in order, with its length, framing and what happens in it.

    A bald man in his 60s, wearing a dark blue shirt, looks down with a serious expression in a kitchen with wooden cabinets.© PradaA person's hand strikes a match, creating a small flame and smoke, with a blurred background.© PradaRed liquid is poured into a crystal glass on a table, with other glasses blurred in the background, creating an intimate atmosphere.© Prada
    Length: 112 s · Shots: 43 · Average shot: 2.6 s

  3. 03Ad ideas: every spot built on a romantic gesture

    Before you present an idea, you need to know who has done it, and how.

    Prada “Priorities of Love” is built on a romantic gesture. Search the library by idea to see every spot that uses it.

    Postnord “Doll”© PostnordGAP “First Date”© GAPAmeriquest “Surprise Dinner”© AmeriquestAT&T “Bouquet”© AT&T
    Postnord · GAP · Ameriquest · AT&T

More commercials by Ryan Hope

  • Prada "Midnight Request" (2020) commercial still© PradaPrada “Midnight Request” 2020Dir. Ryan Hope · Hi! Production
  • Dairy Farmers of Ontario "What Can't Milk Do" (2020) commercial still© Dairy Farmers of OntarioDairy Farmers of Ontario “What Can't Milk Do” 2020Dir. Ryan Hope · No Fixed Address
  • Guinness "The Artist's Journey" (2014) commercial still© GuinnessGuinness “The Artist's Journey” 2014Dir. Ryan Hope · AMV BBDO
  • Very "Cant Wait" (2014) commercial still© VeryVery “Cant Wait” 2014Dir. Ryan Hope · St Luke's

More from Prada

  • Prada "Galleria Bag" (2024) commercial still© PradaPrada “Galleria Bag” 2024Dir. Jonathan Glazer · PradaCiclope Silver 2024

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Prada “Priorities of Love” commercial?

Ryan Hope directed it, produced by The Directors Bureau + Hi Productions, for the agency Prada.

Which agency made Prada “Priorities of Love”?

Prada created it for Prada (2018).

What awards did Prada “Priorities of Love” win?

1 awards, including Epica 2018 Silver Luxury & Premium Brands.

Sources for the credits and awards

winners.epica-awards.com