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Prada “Prada SS21 - MULTIPLE VIEWS” 2022

Prada “Prada SS21 - MULTIPLE VIEWS” (2022) is a Prada commercial directed by Martine Syms for Concrete Rep. It won one award: British Arrows 21/22 Silver — Young & Emerging Talent Award - Craft.

A surreal fashion film showcasing Prada's Spring/Summer 2021 collection through distorted perspectives and diverse models in various architectural and industrial settings.

Video: Prada on YouTube

Shot by shot

  1. A 360-degree view of a modern, minimalist white interior with three models in white outfits posing on stairs and a landing.© Prada0:14
  2. Three young men in white shirts and dark pants are seen in a distorted, high-contrast black and white image, standing in a modern, minimalist interior with a spiral staircase.© Prada0:16
  3. A young woman in a black dress sits and stands in a 360-degree view of a modern architectural plaza with reflective buildings and trees under a bright sky.© Prada0:20
  4. A person in a white suit stands in the middle of a large, open courtyard with modern buildings and a reflective wall under a bright sky.© Prada0:34
  5. A person in a white outfit walks away from the camera on a black and white street with distorted buildings on either side.© Prada0:37
  6. Two models, one blonde and one dark-haired, wearing black dresses, walk towards the camera and then stand back-to-back in a white, futuristic room.© Prada0:39
  7. A young woman with blonde hair, wearing a gray jumpsuit, sits on the floor in a large, empty room with an open door to the outside.© Prada0:52
  8. Four models, two male and two female, are seen in a split-screen view, posing and looking at the camera in a futuristic, industrial-style room with pipes and machinery.© Prada0:58
  9. Two men in suits, one in the foreground and one in the background, walk towards the camera in a long, curved, well-lit hallway.© Prada1:15
  10. A young man in a dark suit and white turtleneck walks towards the camera in a stark, high-contrast black and white tunnel.© Prada1:16
  11. Four models, two male and two female, are seen in a large, empty industrial space with windows and skylights, captured in a 360-degree split-screen view.© Prada1:20
  12. Four models, two male and two female, are seen from multiple angles in a large, empty industrial space, wearing various outfits and sunglasses.© Prada1:39

Stills © Prada. Made by Concrete Rep and Martine Syms.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Distorted perspectives and diverse models in surreal settings showcase Prada's collection.

surrealismdistorted realityfashion showcasearchitectural settingsindustrial aestheticsmultiple perspectives

The cut

Length
119 s
Shots
23
Average shot
5.2 s

What creatives use Prada “Prada SS21 - MULTIPLE VIEWS” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Prada “Prada SS21 - MULTIPLE VIEWS”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A 360-degree view of a modern, minimalist white interior with three models in white outfits posing on stairs and a landing.© PradaThree young men in white shirts and dark pants are seen in a distorted, high-contrast black and white image, standing in a modern, minimalist interior with a spiral staircase.© PradaA young woman in a black dress sits and stands in a 360-degree view of a modern architectural plaza with reflective buildings and trees under a bright sky.© PradaA person in a white suit stands in the middle of a large, open courtyard with modern buildings and a reflective wall under a bright sky.© Prada
    Frames from Prada “Prada SS21 - MULTIPLE VIEWS”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Prada “Prada SS21 - MULTIPLE VIEWS” in order, with its length, framing and what happens in it.

    A 360-degree view of a modern, minimalist white interior with three models in white outfits posing on stairs and a landing.© PradaThree young men in white shirts and dark pants are seen in a distorted, high-contrast black and white image, standing in a modern, minimalist interior with a spiral staircase.© PradaA young woman in a black dress sits and stands in a 360-degree view of a modern architectural plaza with reflective buildings and trees under a bright sky.© PradaA person in a white suit stands in the middle of a large, open courtyard with modern buildings and a reflective wall under a bright sky.© PradaA person in a white outfit walks away from the camera on a black and white street with distorted buildings on either side.© PradaTwo models, one blonde and one dark-haired, wearing black dresses, walk towards the camera and then stand back-to-back in a white, futuristic room.© Prada
    Length: 119 s · Shots: 23 · Average shot: 5.2 s

  3. 03Ad ideas: every spot built on a surrealism

    Before you present an idea, you need to know who has done it, and how.

    Prada “Prada SS21 - MULTIPLE VIEWS” is built on a surrealism. Search the library by idea to see every spot that uses it.

    Hornbach “No Project Without Drama”© HornbachTubi “Rabbit Hole”© TubiDiDi “Yes, I DiDi”© DiDiSquarespace “Squarespace Super Bowl LX”© Squarespace
    Hornbach · Tubi · DiDi · Squarespace

More commercials by Martine Syms

  • Nike "The Strongest" (2026) commercial still© NikeNike “The Strongest” 2026Dir. Martine Syms
  • Prada "Linea Rossa SS21" (2021) commercial still© PradaPrada “Linea Rossa SS21” 2021Dir. Martine Syms

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Prada “Prada SS21 - MULTIPLE VIEWS” commercial?

Martine Syms directed it, for the agency Concrete Rep.

Which agency made Prada “Prada SS21 - MULTIPLE VIEWS”?

Concrete Rep created it for Prada (2022).

What awards did Prada “Prada SS21 - MULTIPLE VIEWS” win?

1 awards, including British Arrows 21/22 Silver — Young & Emerging Talent Award - Craft.

Sources for the credits and awards

britisharrows.com