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Pot Noodle “Nothing Fills a Hole Like Pot Noodle” 2023

Pot Noodle “Nothing Fills a Hole Like Pot Noodle” (2023) is a Pot Noodle commercial directed by Frederick Paxton for adam&eve\TBWA, produced by Academy. It won one award: Cannes Lions 2023 Film Bronze.

Pot Noodle humorously demonstrates its ability to fill any void, from potholes to post boxes, with its instant noodles.

Video: Pot Noodle on YouTube

Shot by shot

  1. A black car drives past a pothole filled with noodles on a cracked asphalt road next to a brick wall.© Pot Noodle0:00
  2. A golf ball rolls towards a hole filled with Pot Noodle, as two people in zebra-striped pants stand on a miniature golf course.© Pot Noodle0:04
  3. A blue birdhouse with yellow noodles hanging out of the entrance is attached to a tree trunk in an outdoor setting.© Pot Noodle0:09
  4. A red British post box on a suburban street has instant noodles spilling out of its letter slot, with a letter stuck in the noodles.© Pot Noodle0:18
  5. A blue plastic hippo-shaped bin with its mouth full of Pot Noodle, sits on a green court with a fence in the background.© Pot Noodle0:23
  6. A hole in a white office ceiling is filled with Pot Noodle, with some noodles dripping down the wall, in an office interior.© Pot Noodle0:27
  7. A traffic cone stands next to a pothole filled with Pot Noodle on a gravel road in front of a corrugated metal building.© Pot Noodle0:31
  8. Three industrial washing machines are lined up in a laundromat, with the middle one open and full of noodles, and the right one spinning with white foam.© Pot Noodle0:42
  9. A person's hand places a Pot Noodle cup on a wooden table in a kitchen, with the tagline "Nothing fills a hole like Pot Noodle" superimposed.© Pot Noodle0:48
  10. A pothole filled with dry instant noodles on an asphalt road with a car tire driving over it, splashing the noodles.© Pot Noodle0:51

Stills © Pot Noodle. Made by adam&eve\TBWA, Academy and Frederick Paxton.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Pot Noodle fills all kinds of holes, literally and humorously.

Tagline: “Nothing fills a hole like Pot Noodle”

visual metaphorabsurdist humorproduct as solutioneveryday objects repurposedplay on words

The cut

Length
53 s
Shots
12
Average shot
4.4 s

What creatives use Pot Noodle “Nothing Fills a Hole Like Pot Noodle” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pot Noodle “Nothing Fills a Hole Like Pot Noodle”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A black car drives past a pothole filled with noodles on a cracked asphalt road next to a brick wall.© Pot NoodleA golf ball rolls towards a hole filled with Pot Noodle, as two people in zebra-striped pants stand on a miniature golf course.© Pot NoodleA blue birdhouse with yellow noodles hanging out of the entrance is attached to a tree trunk in an outdoor setting.© Pot NoodleA red British post box on a suburban street has instant noodles spilling out of its letter slot, with a letter stuck in the noodles.© Pot Noodle
    Frames from Pot Noodle “Nothing Fills a Hole Like Pot Noodle”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pot Noodle “Nothing Fills a Hole Like Pot Noodle” in order, with its length, framing and what happens in it.

    A black car drives past a pothole filled with noodles on a cracked asphalt road next to a brick wall.© Pot NoodleA golf ball rolls towards a hole filled with Pot Noodle, as two people in zebra-striped pants stand on a miniature golf course.© Pot NoodleA blue birdhouse with yellow noodles hanging out of the entrance is attached to a tree trunk in an outdoor setting.© Pot NoodleA red British post box on a suburban street has instant noodles spilling out of its letter slot, with a letter stuck in the noodles.© Pot NoodleA blue plastic hippo-shaped bin with its mouth full of Pot Noodle, sits on a green court with a fence in the background.© Pot NoodleA hole in a white office ceiling is filled with Pot Noodle, with some noodles dripping down the wall, in an office interior.© Pot Noodle
    Length: 53 s · Shots: 12 · Average shot: 4.4 s

  3. 03Ad ideas: every spot built on a visual metaphor

    Before you present an idea, you need to know who has done it, and how.

    Pot Noodle “Nothing Fills a Hole Like Pot Noodle” is built on a visual metaphor. Search the library by idea to see every spot that uses it.

    Fire and Emergency New Zealand “You’re Cooked”© Fire and Emergency New Zealandtruth “Breath of Stress Air”© truthBeats by Dre “You Love Me”© Beats by DreEssity “Viva La Vulva”© Essity
    Fire and Emergency New Zealand · truth · Beats by Dre · Essity

More commercials by Frederick Paxton

  • Rightmove "Country" (2024) commercial still© RightmoveRightmove “Country” 2024Dir. Frederick Paxton · Neverland
  • AB InBev "Corp - Global Entrepreneurs" (2024) commercial still© AB InBevAB InBev “Corp - Global Entrepreneurs” 2024Dir. Frederick Paxton · Revolt London
  • Relate "Valentine's Day" (2022) commercial still© RelateRelate “Valentine's Day” 2022Dir. Frederick Paxton · Ogilvy
  • EDF "Jack Williams & Andrew Joseph Cross - Sleep" (2022) commercial still© EDFEDF “Jack Williams & Andrew Joseph Cross - Sleep” 2022Dir. Frederick Paxton

More from adam&eve\TBWA

  • Harvey Nichols "Shoplifters" (2016) commercial still© Harvey NicholsHarvey Nichols “Shoplifters” 2016Dir. Layzell Bros · adam&eve\TBWACannes Lions Grand Prix 2016
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Puma "I Got High" (2026) commercial still© PumaPuma “I Got High” 2026Dir. Elliott Power · adam&eve\TBWACreative Circle Gold 2026
  • Calm "Missed Birthdays" (2025) commercial still© CalmCalm “Missed Birthdays” 2025adam&eve\TBWAANDY Awards Gold 2025

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Pot Noodle “Nothing Fills a Hole Like Pot Noodle” commercial?

Frederick Paxton directed it, produced by Academy, for the agency adam&eve\TBWA.

Which agency made Pot Noodle “Nothing Fills a Hole Like Pot Noodle”?

adam&eve\TBWA created it for Pot Noodle (2023).

What awards did Pot Noodle “Nothing Fills a Hole Like Pot Noodle” win?

1 awards, including Cannes Lions 2023 Film Bronze.

What is the tagline of Pot Noodle “Nothing Fills a Hole Like Pot Noodle”?

“Nothing fills a hole like Pot Noodle”

Sources for the credits and awards

The WorkThe Work