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Porsche “Porsche “Sportmade – The new 911 Dakar” 2023

Porsche “Porsche “Sportmade – The new 911 Dakar” (2023) is a Porsche commercial directed by Anders Jedenfors. It won 4 awards, including NYF 2023 Gold — Film Craft: Cinematography and Clio 2023 Bronze — Film Craft (Visual Effects) / Visual Effects.

Two mechanics watch an old TV showing a Porsche 911 Dakar rally car racing through a desert, then one walks out to see the car parked outside their garage.

Video: Porsche Centre Doha on YouTube

Shot by shot

  1. A dirty, white and blue Porsche 911 Dakar with racing stripes drives fast on a dusty, rough road in a desert landscape under a cloudy sky.© Porsche0:10
  2. A dark Porsche 911 Dakar drives away from the camera on a dirt road, kicking up dust in a vast desert landscape under a cloudy sky.© Porsche0:19
  3. A Porsche 911 Dakar drives across a dusty desert landscape, silhouetted against a bright golden sunset with dramatic clouds.© Porsche0:28
  4. A close-up shot of a car's tachometer with a red needle, showing the RPMs increasing, inside a vehicle.© Porsche0:38
  5. A blurry shot of a person in a white racing suit and helmet, with red straps, driving a car in what appears to be a dark, rainy environment.© Porsche0:52
  6. A blue and white Porsche 911 Dakar kicks up a large cloud of dust as it speeds across a desert landscape during the day.© Porsche1:04
  7. A vintage Porsche rally car with "Rothmans" livery speeds across a dusty track, as a crowd of people watch in the background.© Porsche1:10
  8. A blue and white Porsche 911 Dakar kicks up a cloud of dust as it drifts sideways on a dirt road in a desert landscape.© Porsche1:15
  9. A black Porsche 911 Dakar drives fast through a dusty desert landscape, kicking up a large cloud of dust behind it under a clear sky.© Porsche1:23
  10. A white Porsche 911 Dakar rally car drives fast on a dusty dirt road, kicking up a large cloud of dust in a rural area.© Porsche1:31
  11. A wide shot shows a massive cloud of dust and sand billowing across a barren desert landscape under a light blue sky.© Porsche1:38
  12. A dark blue Porsche 911 Dakar with a roof rack drives through a desert landscape, kicking up dust as the sun sets in the background.© Porsche1:44

Stills © Porsche. Made by Anders Jedenfors.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A classic rally car's spirit reborn in the new 911 Dakar.

Tagline: “Sportmade.”

vintage footagedream comes truedesert rallydust and speedhero car revealpassing the torch

The cut

Length
141 s
Shots
63
Average shot
2.2 s
Format
mixed

What creatives use Porsche “Porsche “Sportmade – The new 911 Dakar” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Porsche “Porsche “Sportmade – The new 911 Dakar”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A dirty, white and blue Porsche 911 Dakar with racing stripes drives fast on a dusty, rough road in a desert landscape under a cloudy sky.© PorscheA dark Porsche 911 Dakar drives away from the camera on a dirt road, kicking up dust in a vast desert landscape under a cloudy sky.© PorscheA Porsche 911 Dakar drives across a dusty desert landscape, silhouetted against a bright golden sunset with dramatic clouds.© PorscheA close-up shot of a car's tachometer with a red needle, showing the RPMs increasing, inside a vehicle.© Porsche
    Frames from Porsche “Porsche “Sportmade – The new 911 Dakar”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Porsche “Porsche “Sportmade – The new 911 Dakar” in order, with its length, framing and what happens in it.

    A dirty, white and blue Porsche 911 Dakar with racing stripes drives fast on a dusty, rough road in a desert landscape under a cloudy sky.© PorscheA dark Porsche 911 Dakar drives away from the camera on a dirt road, kicking up dust in a vast desert landscape under a cloudy sky.© PorscheA Porsche 911 Dakar drives across a dusty desert landscape, silhouetted against a bright golden sunset with dramatic clouds.© PorscheA close-up shot of a car's tachometer with a red needle, showing the RPMs increasing, inside a vehicle.© PorscheA blurry shot of a person in a white racing suit and helmet, with red straps, driving a car in what appears to be a dark, rainy environment.© PorscheA blue and white Porsche 911 Dakar kicks up a large cloud of dust as it speeds across a desert landscape during the day.© Porsche
    Length: 141 s · Shots: 63 · Average shot: 2.2 s · Format: mixed

  3. 03Ad ideas: every spot built on a passing the torch

    Before you present an idea, you need to know who has done it, and how.

    Porsche “Porsche “Sportmade – The new 911 Dakar” is built on a passing the torch. Search the library by idea to see every spot that uses it.

    Nba “Giants Make Us Tall”© NbaMcDonald's “Popov, the Clown”© McDonald'sNike Golf “Ripple”© Nike GolfNike “Raheem Sterling: Dream For The Next You”© Nike
    Nba · McDonald's · Nike Golf · Nike

More commercials by Anders Jedenfors

  • Telia "Playing Apart" (2015) commercial still© TeliaTelia “Playing Apart” 2015Dir. Anders Jedenfors · Ehrenstråhle DDBEpica Silver 2015
  • BMW "Global - The Difference" (2023) commercial still© BMWBMW “Global - The Difference” 2023Dir. Anders Jedenfors · KBS+
  • Dodge "House of power" (2023) commercial still© DodgeDodge “House of power” 2023Dir. Anders Jedenfors
  • Porsche "Taycan cross turismo" (2023) commercial still© PorschePorsche “Taycan cross turismo” 2023Dir. Anders Jedenfors

Award-winning auto commercials

Questions

Who directed the Porsche “Porsche “Sportmade – The new 911 Dakar” commercial?

Anders Jedenfors directed it.

What awards did Porsche “Porsche “Sportmade – The new 911 Dakar” win?

4 awards, including NYF 2023 Gold — Film Craft: Cinematography, NYF 2023 Gold — Film Craft: Sound Design/Use of Sound, Clio 2023 Bronze — Film Craft (Visual Effects) / Visual Effects and NYF 2023 Bronze — Film Craft: Production Accomplishment.

What is the tagline of Porsche “Porsche “Sportmade – The new 911 Dakar”?

“Sportmade.”

Sources for the credits and awards

clios.comnyfadvertising.comnyfadvertising.comnyfadvertising.comnyfadvertising.com