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PNC “Wedding” 2016

PNC “Wedding” (2016) is a PNC commercial directed by Albert Kodagolian for Deutsch, produced by Interrogate. It won one award: ADC 2016 Silver Cube Motion — Motion / Art Direction.

A father helps his daughter save for her dream wedding, which is depicted as a whimsical, fairytale event with ballerinas, unicorns, and eccentric guests, highlighting PNC's role in making future dreams a reality.

Video: Deutsch on Vimeo

Shot by shot

  1. A wide shot of a grand mansion with a swimming pool in the foreground, reflecting the building, as a white horse walks by on the right.© PNC0:00
  2. Five ballerinas in pink tutus perform a synchronized dance in a grand, glass-walled room, while a man in a suit and another in a red uniform watch in the background.© PNC0:05
  3. A group of people in eccentric outfits sit on chairs, watching a ballerina in a pink tutu dance down an aisle in a grand hall.© PNC0:07
  4. A diverse group of wedding guests, dressed in colorful and eccentric attire, are seated in a church, watching the ceremony unfold.© PNC0:13
  5. A low-angle shot captures the feet of a bride and groom walking down an aisle adorned with floral garlands, as guests sit in the background.© PNC0:18
  6. A woman in a polka dot hat and a teddy bear in a bow tie sit in a church pew, surrounded by other guests in elaborate hats.© PNC0:22
  7. Four young men in matching silver and black tuxedos sing on a grand staircase, looking up and performing in a formal interior setting.© PNC0:28
  8. A bride in a white gown and a groom in a tuxedo stand at the altar, surrounded by ballerinas and guests in whimsical costumes at a wedding.© PNC0:32
  9. A groom in an ornate white jacket smiles, standing next to a woman in a green dress and unique hat, at a wedding ceremony.© PNC0:36
  10. A groom in an ornate white suit looks at his bride, who is wearing a white dress and tiara, as they stand in front of a wall of greenery and fairy lights.© PNC0:41
  11. A young couple, a man in a white suit and a woman in a white lace wedding dress, look lovingly at each other during their wedding ceremony.© PNC0:46
  12. A young girl in pajamas sits on her bed, reading a book titled "Unicorn Tales" with a teddy bear beside her in a pink bedroom.© PNC0:50

Stills © PNC. Made by Deutsch, Interrogate and Albert Kodagolian.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A whimsical, fairytale wedding brought to life by a father's financial planning.

Tagline: “I know you can save today for what you imagine tomorrow.”

dream sequencefather-daughter bondfairytale weddingeccentric charactersmagical realismfuture vision

The cut

Length
61 s
Shots
28
Average shot
2.2 s

What creatives use PNC “Wedding” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of PNC “Wedding”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a grand mansion with a swimming pool in the foreground, reflecting the building, as a white horse walks by on the right.© PNCFive ballerinas in pink tutus perform a synchronized dance in a grand, glass-walled room, while a man in a suit and another in a red uniform watch in the background.© PNCA group of people in eccentric outfits sit on chairs, watching a ballerina in a pink tutu dance down an aisle in a grand hall.© PNCA diverse group of wedding guests, dressed in colorful and eccentric attire, are seated in a church, watching the ceremony unfold.© PNC
    Frames from PNC “Wedding”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of PNC “Wedding” in order, with its length, framing and what happens in it.

    A wide shot of a grand mansion with a swimming pool in the foreground, reflecting the building, as a white horse walks by on the right.© PNCFive ballerinas in pink tutus perform a synchronized dance in a grand, glass-walled room, while a man in a suit and another in a red uniform watch in the background.© PNCA group of people in eccentric outfits sit on chairs, watching a ballerina in a pink tutu dance down an aisle in a grand hall.© PNCA diverse group of wedding guests, dressed in colorful and eccentric attire, are seated in a church, watching the ceremony unfold.© PNCA low-angle shot captures the feet of a bride and groom walking down an aisle adorned with floral garlands, as guests sit in the background.© PNCA woman in a polka dot hat and a teddy bear in a bow tie sit in a church pew, surrounded by other guests in elaborate hats.© PNC
    Length: 61 s · Shots: 28 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a dream sequence

    Before you present an idea, you need to know who has done it, and how.

    PNC “Wedding” is built on a dream sequence. Search the library by idea to see every spot that uses it.

    Waitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© NetflixNike “Awaken Your Madness”© NikeAudible “Soaking Detective”© Audible
    Waitrose · Netflix · Nike · Audible

More from Deutsch

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  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the PNC “Wedding” commercial?

Albert Kodagolian directed it, produced by Interrogate, for the agency Deutsch.

Which agency made PNC “Wedding”?

Deutsch created it for PNC (2016).

What awards did PNC “Wedding” win?

1 awards, including ADC 2016 Silver Cube Motion — Motion / Art Direction.

What is the tagline of PNC “Wedding”?

“I know you can save today for what you imagine tomorrow.”

Sources for the credits and awards

oneclub.orgoneclub.org