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Philco “Te simpliphilcan la vida” 2022

Philco “Te simpliphilcan la vida” (2022) is a Philco commercial directed by Federico Russo for Don Argentina, produced by Oruga Cine. It won one award: El Ojo de Iberoamérica 2022 Bronze Film – FL2 – Salud y cuidado personal.

A frustrated customer struggles with complex appliance names, leading a salesperson to simplify them with Philco's help, making shopping easier and more relatable.

Video: Philco Argentina on YouTube

Shot by shot

  1. A male salesperson in a blue shirt looks at a tablet while a female customer in a beige cardigan approaches him in an appliance store.© Philco0:00
  2. A middle-aged woman with red hair and a purple shirt looks around a store, then puts on her glasses, looking confused.© Philco0:02
  3. A middle-aged woman with glasses and a light purple shirt looks around a brightly lit electronics store, appearing confused.© Philco0:06
  4. A middle-aged woman with red hair and glasses looks confused while shopping in an electronics store.© Philco0:09
  5. A bearded man in a light blue shirt looks down and then up, speaking in a whisper, in an appliance store with refrigerators in the background.© Philco0:10
  6. A middle-aged woman with red hair and glasses looks tired and rubs her eyes in an electronics store.© Philco0:14
  7. A male store employee in a blue shirt talks to an older female customer in a purple top and cardigan, both holding notebooks, in an appliance store.© Philco0:17
  8. A row of four modern refrigerators, varying in size and shade of gray, are displayed on a dark gray surface in a studio void.© Philco0:20
  9. A silver Philco refrigerator stands on a gray pedestal in a studio, with text appearing on the right side of the screen.© Philco0:24
  10. The doors of a modern, empty refrigerator open to reveal a cool, misty interior with blue light.© Philco0:27
  11. A silver Philco refrigerator with a digital display is shown in a clean single shot, with a white refrigerator partially visible in the background.© Philco0:32
  12. A woman in her 60s, wearing glasses and a light purple shirt, asks for a Philco appliance in an electronics store.© Philco0:34

Stills © Philco. Made by Don Argentina, Oruga Cine and Federico Russo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Renaming appliances with simple, relatable names to simplify the shopping experience.

Tagline: “te simpliphilca la vida”

customer frustrationsalesperson to the rescueproduct as solutionrelatable problemhumorous simplification

The cut

Length
40 s
Shots
21
Average shot
1.9 s

What creatives use Philco “Te simpliphilcan la vida” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Philco “Te simpliphilcan la vida”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male salesperson in a blue shirt looks at a tablet while a female customer in a beige cardigan approaches him in an appliance store.© PhilcoA middle-aged woman with red hair and a purple shirt looks around a store, then puts on her glasses, looking confused.© PhilcoA middle-aged woman with glasses and a light purple shirt looks around a brightly lit electronics store, appearing confused.© PhilcoA middle-aged woman with red hair and glasses looks confused while shopping in an electronics store.© Philco
    Frames from Philco “Te simpliphilcan la vida”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Philco “Te simpliphilcan la vida” in order, with its length, framing and what happens in it.

    A male salesperson in a blue shirt looks at a tablet while a female customer in a beige cardigan approaches him in an appliance store.© PhilcoA middle-aged woman with red hair and a purple shirt looks around a store, then puts on her glasses, looking confused.© PhilcoA middle-aged woman with glasses and a light purple shirt looks around a brightly lit electronics store, appearing confused.© PhilcoA middle-aged woman with red hair and glasses looks confused while shopping in an electronics store.© PhilcoA bearded man in a light blue shirt looks down and then up, speaking in a whisper, in an appliance store with refrigerators in the background.© PhilcoA middle-aged woman with red hair and glasses looks tired and rubs her eyes in an electronics store.© Philco
    Length: 40 s · Shots: 21 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a product as solution

    Before you present an idea, you need to know who has done it, and how.

    Philco “Te simpliphilcan la vida” is built on a product as solution. Search the library by idea to see every spot that uses it.

    Burger King “Tiempos aún más confusos”© Burger KingFoster's “Good Call”© Foster'sJeep “Snow Covered”© JeepSquarespace “Unavailable”© Squarespace
    Burger King · Foster's · Jeep · Squarespace

More commercials by Federico Russo

  • Shell "Argentina - El que sabe - sabe en quién confiar" (2026) commercial still© ShellShell “Argentina - El que sabe - sabe en quién confiar” 2026Dir. Federico Russo · Don By Havas

More from Don Argentina

  • Flow "Primavera suena con Flow" (2023) commercial still© FlowFlow “Primavera suena con Flow” 2023Dir. Maureen Hufnagel · Don ArgentinaEl Ojo de Iberoamérica Bronze 2023

Award-winning home commercials

Questions

Who directed the Philco “Te simpliphilcan la vida” commercial?

Federico Russo directed it, produced by Oruga Cine, for the agency Don Argentina.

Which agency made Philco “Te simpliphilcan la vida”?

Don Argentina created it for Philco (2022).

What awards did Philco “Te simpliphilcan la vida” win?

1 awards, including El Ojo de Iberoamérica 2022 Bronze Film – FL2 – Salud y cuidado personal.

What is the tagline of Philco “Te simpliphilcan la vida”?

“te simpliphilca la vida”

Sources for the credits and awards

elojodeiberoamerica.com