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Petronas “Race” 2008

Petronas “Race” (2008) is a Petronas commercial for Leo Burnett Advertising, produced by MHZ Films. It won one award: Cannes Lions 2008 Film Bronze.

This ad showcases the relentless, behind-the-scenes work of engineers and scientists who develop Petronas's advanced fuels and lubricants for Formula 1 racing, emphasizing that the race may end, but the work never does.

Video: PETRONAS Motorsports on YouTube

Shot by shot

  1. Two men, one younger and one older, are in an office, with the older man bending over his desk while the younger man stands nearby.© Petronas0:00
  2. A person in a lab coat and blue gloves works with beakers and scientific equipment in a brightly lit laboratory.© Petronas0:04
  3. A female technician sits at a desk surrounded by multiple computer monitors displaying data in a control room.© Petronas0:08
  4. A person in a white hazmat suit works on something under two large blue flexible tubes in a sterile lab environment.© Petronas0:14
  5. A silver Formula 1 race car chassis with green Petronas branding is seen in a brightly lit workshop.© Petronas0:20
  6. A clear liquid droplet forms and falls from a glass tube in a laboratory setting, highlighting precision and scientific process.© Petronas0:24
  7. A dark, unpainted Formula 1 race car chassis is suspended in a sterile, industrial spray booth, ready for painting.© Petronas0:27
  8. A Formula 1 steering wheel is displayed on a black pedestal in a brightly lit, sterile studio environment.© Petronas0:31
  9. A close-up shot of a Petronas branded race car wing being worked on in a clean, industrial setting.© Petronas0:36
  10. A team of mechanics in white shirts and dark pants work on a silver and green Formula 1 race car in a brightly lit garage.© Petronas0:41
  11. A Formula 1 race car, white with green accents, speeds away from the camera on a wet race track, creating a spray of water.© Petronas0:47
  12. A man in his 40s, wearing a light blue shirt, puts on his glasses while looking intently at a computer screen in a modern office.© Petronas0:54

Stills © Petronas. Made by Leo Burnett Advertising and MHZ Films.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The race ends, the work never does.

Tagline: “reimagining energy”

behind the scenesscientific precisionteamworkrelentless pursuit of excellencecontrast between glamour and grit

The cut

Length
60 s
Shots
65
Average shot
0.9 s

What creatives use Petronas “Race” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Petronas “Race”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two men, one younger and one older, are in an office, with the older man bending over his desk while the younger man stands nearby.© PetronasA person in a lab coat and blue gloves works with beakers and scientific equipment in a brightly lit laboratory.© PetronasA female technician sits at a desk surrounded by multiple computer monitors displaying data in a control room.© PetronasA person in a white hazmat suit works on something under two large blue flexible tubes in a sterile lab environment.© Petronas
    Frames from Petronas “Race”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Petronas “Race” in order, with its length, framing and what happens in it.

    Two men, one younger and one older, are in an office, with the older man bending over his desk while the younger man stands nearby.© PetronasA person in a lab coat and blue gloves works with beakers and scientific equipment in a brightly lit laboratory.© PetronasA female technician sits at a desk surrounded by multiple computer monitors displaying data in a control room.© PetronasA person in a white hazmat suit works on something under two large blue flexible tubes in a sterile lab environment.© PetronasA silver Formula 1 race car chassis with green Petronas branding is seen in a brightly lit workshop.© PetronasA clear liquid droplet forms and falls from a glass tube in a laboratory setting, highlighting precision and scientific process.© Petronas
    Length: 60 s · Shots: 65 · Average shot: 0.9 s

  3. 03Ad ideas: every spot built on a behind the scenes

    Before you present an idea, you need to know who has done it, and how.

    Petronas “Race” is built on a behind the scenes. Search the library by idea to see every spot that uses it.

    Dove “Evolution”© DoveTravel Switzerland “THYLACINE - Swiss Sounds”© Travel SwitzerlandXbox Game Pass “The Caretaker”© Xbox Game PassGeneral Motors “See You On The Road”© General Motors
    Dove · Travel Switzerland · Xbox Game Pass · General Motors

Award-winning public service & ngo commercials

Questions

Which agency made Petronas “Race”?

Leo Burnett Advertising created it for Petronas (2008).

What awards did Petronas “Race” win?

1 awards, including Cannes Lions 2008 Film Bronze.

What is the tagline of Petronas “Race”?

“reimagining energy”

Sources for the credits and awards

The WorkThe Workweb.archive.org