framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

PeruRail “Overthinking” 2024

PeruRail “Overthinking” (2024) is a PeruRail commercial directed by Juan Carlo García Rivera for Lemon, produced by Manzanón Films. It won one award: El Ojo de Iberoamérica 2024 Bronze Producción Audiovisual.

A woman's mundane, overthinking office life transforms into a vibrant, adventurous train journey through Peru, culminating in a breathtaking view of Machu Picchu.

Video: Manzanon Films on Vimeo

Shot by shot

  1. A title card with "PERURAIL PRESENTS OVERTHINKING" in yellow text overlays a shot of an empty dining table inside a moving train.© PeruRail0:00
  2. Two women, one with blonde hair and one with dark hair, laugh joyfully while walking through an interior space, possibly a train car.© PeruRail0:12
  3. A vintage-style camera with a lens cap sits on a wooden table, with blurred flowers in the foreground and background, bathed in natural light.© PeruRail0:18
  4. A blonde woman in a brown top looks out the window of a train at a mountainous landscape during the day.© PeruRail0:23
  5. A train travels through a dry, rural landscape with hills and a small village in the distance under a cloudy sky.© PeruRail0:32
  6. A blonde woman in a red scarf smiles happily as a bartender pours a drink into a glass in front of her on a train.© PeruRail0:38
  7. A woman with dark hair and a yellow scarf smiles broadly, holding a glass of red wine, while another woman with blonde hair is blurred in the background.© PeruRail0:46
  8. A young woman with blonde hair and a brown scarf closes her eyes, enjoying the wind on a train.© PeruRail0:53
  9. A woman in her 20s, wearing a black turtleneck and a camel coat, buttons her coat while riding a train.© PeruRail0:58
  10. A person with flowers in their hair stands in a luxurious train car, holding a blanket that billows upwards, revealing other passengers.© PeruRail1:02
  11. A person in a white shirt plays a classical guitar, strumming the strings with their right hand, inside a dimly lit train car.© PeruRail1:10
  12. A blonde woman in a brown cardigan and beige skirt sits on the ground, leaning against a stone wall outdoors.© PeruRail1:34

Stills © PeruRail. Made by Lemon, Manzanón Films and Juan Carlo García Rivera.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Escape the mundane, embrace adventure, and find joy on a luxurious train journey.

Tagline: “25 years creating once in a lifetime journeys”

fish out of watertransformation sequencedream vs. realityjourney of self-discoverycontrast of environmentsfinding joy in the unexpected

The cut

Length
112 s
Shots
86
Average shot
1.3 s

What creatives use PeruRail “Overthinking” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of PeruRail “Overthinking”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two women, one with blonde hair and one with dark hair, laugh joyfully while walking through an interior space, possibly a train car.© PeruRailA vintage-style camera with a lens cap sits on a wooden table, with blurred flowers in the foreground and background, bathed in natural light.© PeruRailA blonde woman in a brown top looks out the window of a train at a mountainous landscape during the day.© PeruRailA train travels through a dry, rural landscape with hills and a small village in the distance under a cloudy sky.© PeruRail
    Frames from PeruRail “Overthinking”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of PeruRail “Overthinking” in order, with its length, framing and what happens in it.

    Two women, one with blonde hair and one with dark hair, laugh joyfully while walking through an interior space, possibly a train car.© PeruRailA vintage-style camera with a lens cap sits on a wooden table, with blurred flowers in the foreground and background, bathed in natural light.© PeruRailA blonde woman in a brown top looks out the window of a train at a mountainous landscape during the day.© PeruRailA train travels through a dry, rural landscape with hills and a small village in the distance under a cloudy sky.© PeruRailA blonde woman in a red scarf smiles happily as a bartender pours a drink into a glass in front of her on a train.© PeruRailA woman with dark hair and a yellow scarf smiles broadly, holding a glass of red wine, while another woman with blonde hair is blurred in the background.© PeruRail
    Length: 112 s · Shots: 86 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    PeruRail “Overthinking” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

More from Lemon

  • On Negocios "Dino" (2026) commercial still© On NegociosOn Negocios “Dino” 2026Dir. Juan Carlo Garcia-Manzanón · LemonLondon International Awards Bronze 2026

Award-winning travel commercials

  • Royal Jordanian "Fear of Flying" (2018) commercial still© Royal JordanianRoyal Jordanian “Fear of Flying” 2018Dir. Omar Hilal · Memac Ogilvy AdvizeDubai Lynx Grand Prix 2018
  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Who directed the PeruRail “Overthinking” commercial?

Juan Carlo García Rivera directed it, produced by Manzanón Films, for the agency Lemon.

Which agency made PeruRail “Overthinking”?

Lemon created it for PeruRail (2024).

What awards did PeruRail “Overthinking” win?

1 awards, including El Ojo de Iberoamérica 2024 Bronze Producción Audiovisual.

What is the tagline of PeruRail “Overthinking”?

“25 years creating once in a lifetime journeys”

Sources for the credits and awards

elojodeiberoamerica.com