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Pennington Biomedical “Guesser” 2021

Pennington Biomedical “Guesser” (2021) is a Pennington Biomedical commercial, produced by Partizan. It won one award: Kinsale Sharks 2021 Silver Film Craft - Animation (International) - Character Animation.

A carnival weight guesser highlights the struggles of an overweight girl, revealing societal pressures and the hidden factors contributing to obesity, urging viewers to stop guessing and learn more.

Video: Pennington Biomedical Research Center on YouTube

Shot by shot

  1. A wide shot of a bustling carnival at night, with various rides and game booths illuminated by colorful lights, and a crowd of people gathered around "The Great Weight Guesser" booth.© Pennington Biomedical0:00
  2. A male showman in a white suit and purple vest performs on stage at a carnival, surrounded by a crowd at night.© Pennington Biomedical0:02
  3. A crowd of animated people in a fairground setting, with a man in the center gesturing with his hands as if speaking to someone off-screen.© Pennington Biomedical0:06
  4. A male carnival barker in a white suit and bow tie stands on a stage, gesturing to a crowd at "The Great Weight Guesser" booth at night.© Pennington Biomedical0:10
  5. A diverse group of animated people stand on a cobblestone street at night, looking at someone off-screen.© Pennington Biomedical0:12
  6. A young animated girl with dark skin and curly hair in pigtails, wearing a white shirt and black overalls, waves her hand while surrounded by other animated people.© Pennington Biomedical0:13
  7. A person's feet in white pants, green socks, and brown shoes walk on a colorful stage with bright lights in the background.© Pennington Biomedical0:16
  8. A tall, thin man with a cane kneels before a short, stout woman in a bustling, colorful street scene at night.© Pennington Biomedical0:19
  9. A man with dreadlocks and a beard whispers into the ear of a young girl with pigtails, who holds a blue microphone, against a black background.© Pennington Biomedical0:24
  10. A person with dark skin and hair in a red shirt and blue headband walks through a food court with a salad stand and a taco stand.© Pennington Biomedical0:25
  11. Two animated people stand in a school hallway, looking at a red door with a "CLOSED" sign on it.© Pennington Biomedical0:29
  12. A young animated female character with dark skin and curly hair looks up with a thoughtful expression against a black background.© Pennington Biomedical0:53

Stills © Pennington Biomedical. Made by Partizan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A weight guesser reveals the truth about obesity, not just guessing weight.

Tagline: “Stop guessing. Learn more.”

carnival barkermagical realismsocial commentaryempathetic storytellingtransformation arcbreaking the fourth wall

The cut

Length
60 s
Shots
22
Average shot
2.7 s
Format
animation 3d

What creatives use Pennington Biomedical “Guesser” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pennington Biomedical “Guesser”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a bustling carnival at night, with various rides and game booths illuminated by colorful lights, and a crowd of people gathered around "The Great Weight Guesser" booth.© Pennington BiomedicalA male showman in a white suit and purple vest performs on stage at a carnival, surrounded by a crowd at night.© Pennington BiomedicalA crowd of animated people in a fairground setting, with a man in the center gesturing with his hands as if speaking to someone off-screen.© Pennington BiomedicalA male carnival barker in a white suit and bow tie stands on a stage, gesturing to a crowd at "The Great Weight Guesser" booth at night.© Pennington Biomedical
    Frames from Pennington Biomedical “Guesser”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pennington Biomedical “Guesser” in order, with its length, framing and what happens in it.

    A wide shot of a bustling carnival at night, with various rides and game booths illuminated by colorful lights, and a crowd of people gathered around "The Great Weight Guesser" booth.© Pennington BiomedicalA male showman in a white suit and purple vest performs on stage at a carnival, surrounded by a crowd at night.© Pennington BiomedicalA crowd of animated people in a fairground setting, with a man in the center gesturing with his hands as if speaking to someone off-screen.© Pennington BiomedicalA male carnival barker in a white suit and bow tie stands on a stage, gesturing to a crowd at "The Great Weight Guesser" booth at night.© Pennington BiomedicalA diverse group of animated people stand on a cobblestone street at night, looking at someone off-screen.© Pennington BiomedicalA young animated girl with dark skin and curly hair in pigtails, wearing a white shirt and black overalls, waves her hand while surrounded by other animated people.© Pennington Biomedical
    Length: 60 s · Shots: 22 · Average shot: 2.7 s · Format: animation 3d

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Pennington Biomedical “Guesser” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

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  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • National Ovarian Cancer Coalition (NOCC) "SILENT INherITANCE" (2026) commercial still© National Ovarian Cancer Coalition (NOCC)National Ovarian Cancer Coalition (NOCC) “SILENT INherITANCE” 2026Digitas HealthClio Awards Gold 2026

Questions

What awards did Pennington Biomedical “Guesser” win?

1 awards, including Kinsale Sharks 2021 Silver Film Craft - Animation (International) - Character Animation.

What is the tagline of Pennington Biomedical “Guesser”?

“Stop guessing. Learn more.”

Sources for the credits and awards

web.archive.orgweb.archive.org