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ParticipACTION “Playground” 2015

ParticipACTION “Playground” (2015) is a ParticipACTION commercial for Zulu Alpha Kilo. It won one award: Epica 2015 Silver Public Interest - Health & Safety.

Children play on a playground, while text appears on screen about the importance of play time over screen time, encouraging viewers to make room for play.

Video: Zulu Alpha Kilo on Vimeo

Frames

  1. Three children play on a colorful playground with slides and swings under a cloudy sky, while houses are visible in the background.© ParticipACTION0:00
  2. ParticipACTION “Playground”, shot 1© ParticipACTION0:03
  3. ParticipACTION “Playground”, shot 1© ParticipACTION0:07
  4. ParticipACTION “Playground”, shot 1© ParticipACTION0:11
  5. ParticipACTION “Playground”, shot 1© ParticipACTION0:15
  6. ParticipACTION “Playground”, shot 1© ParticipACTION0:18
  7. ParticipACTION “Playground”, shot 1© ParticipACTION0:22

Stills © ParticipACTION. Made by Zulu Alpha Kilo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Highlighting the importance of play over screen time for children's development.

Tagline: “Make room for play.”

children playingtext overlaysocial commentarycall to action

The cut

Length
30 s
One take
30 s in a single shot

What creatives use ParticipACTION “Playground” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of ParticipACTION “Playground”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three children play on a colorful playground with slides and swings under a cloudy sky, while houses are visible in the background.© ParticipACTIONParticipACTION “Playground”, 0:03© ParticipACTIONParticipACTION “Playground”, 0:07© ParticipACTIONParticipACTION “Playground”, 0:11© ParticipACTION
    Frames from ParticipACTION “Playground”

  2. 02How a one-take commercial is built

    30 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    Three children play on a colorful playground with slides and swings under a cloudy sky, while houses are visible in the background.© ParticipACTIONParticipACTION “Playground”, 0:03© ParticipACTIONParticipACTION “Playground”, 0:07© ParticipACTIONParticipACTION “Playground”, 0:11© ParticipACTIONParticipACTION “Playground”, 0:15© ParticipACTIONParticipACTION “Playground”, 0:18© ParticipACTION
    Length: 30 s · One take: 30 s in a single shot

  3. 03Ad ideas: every spot built on a children playing

    Before you present an idea, you need to know who has done it, and how.

    ParticipACTION “Playground” is built on a children playing. Search the library by idea to see every spot that uses it.

    Tonies “Listening Grows All Kinds of Kids”© ToniesWorld Vision Australia “World Vision - TVC”© World Vision AustraliaThe Star “NAB - Home Loans”© The StarDepartment for Education “Early Years”© Department for Education
    Tonies · World Vision Australia · The Star · Department for Education

More from Zulu Alpha Kilo

  • Zulu Alpha Kilo "Say No To Spec" (2016) commercial still© Zulu Alpha KiloZulu Alpha Kilo “Say No To Spec” 2016Dir. Zak Mroueh · Zulu Alpha KiloThe One Show Gold 2016
  • President's Choice "Possible Lives Here, 2025" (2026) commercial still© President's ChoicePresident's Choice “Possible Lives Here, 2025” 2026Dir. Henry Scholfield · Zulu Alpha KiloADC Awards Silver 2026
  • Lyft "Save the Money - Airport" (2026) commercial still© LyftLyft “Save the Money - Airport” 2026Dir. Jeff Low · Zulu Alpha Kilo
  • Booking.com "Mural" (2026) commercial still© Booking.comBooking.com “Mural” 2026Dir. Fiona McGee · Zulu Alpha Kilo
  • Simple Mills "Back to School" (2026) commercial still© Simple MillsSimple Mills “Back to School” 2026Dir. LJ Johnson · Zulu Alpha Kilo
  • Women’s College Hospital Foundation "The Future Follows Us" (2026) commercial still© Women’s College Hospital FoundationWomen’s College Hospital Foundation “The Future Follows Us” 2026Dir. tnt · Zulu Alpha Kilo

Award-winning public service & ngo commercials

Questions

Which agency made ParticipACTION “Playground”?

Zulu Alpha Kilo created it for ParticipACTION (2015).

What awards did ParticipACTION “Playground” win?

1 awards, including Epica 2015 Silver Public Interest - Health & Safety.

What is the tagline of ParticipACTION “Playground”?

“Make room for play.”

Sources for the credits and awards

winners.epica-awards.com