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Orange “Go Europe - Louvre” 2013

Orange “Go Europe - Louvre” (2013) is an Orange commercial directed by Bo Platt for Publicis Conseil, produced by Fighting Fish. It won one award: Epica 2013 Bronze Communication Services.

A man tries to steal the Mona Lisa by replacing it with a blank canvas, but the museum staff and tourists are too busy taking photos to notice.

Video: Publicis Conseil on YouTube

Shot by shot

  1. The Mona Lisa painting is displayed alone in a large, empty room at the Louvre Museum, with text appearing on screen.© Orange0:00
  2. A person in white gloves carefully holds a large, ornate golden picture frame, partially visible against a light-colored wall.© Orange0:07
  3. A diverse group of tourists, some with backpacks, walk through a museum gallery, looking at a large classical painting on the wall.© Orange0:10
  4. A young woman with headphones and a bun takes a photo of the Mona Lisa with her phone, while another person stands in front of her at the Louvre Museum.© Orange0:14
  5. A diverse group of tourists, including an older Asian man with headphones, are looking at something off-screen in a museum.© Orange0:21
  6. A young woman with long brown hair looks around, surrounded by other people taking photos with their phones in a museum.© Orange0:25
  7. A closeup of the Mona Lisa painting, showing her enigmatic smile and the cracked texture of the old canvas.© Orange0:30
  8. Two male tourists, one with a beard and dark hair, the other with blonde hair, smile while looking at art in a crowded museum.© Orange0:33
  9. Two people with their backs to the camera look at the Mona Lisa painting in a museum.© Orange0:37
  10. A diverse group of tourists, seen from behind, stand in a crowded museum gallery, looking at the Mona Lisa painting.© Orange0:42
  11. A medium shot of the Mona Lisa painting, showing her enigmatic smile and the cracked texture of the old canvas.© Orange0:47
  12. A framed painting with a dark canvas and white text, then orange text, then an orange logo, is centered on a textured wall.© Orange0:51

Stills © Orange. Made by Publicis Conseil, Fighting Fish and Bo Platt.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The Mona Lisa is replaced by a blank canvas, but no one notices.

Tagline: “travel changes with orange”

hidden cameraprankmisdirectiontourist trapart heistsocial commentary

The cut

Length
63 s
Shots
41
Average shot
1.5 s

What creatives use Orange “Go Europe - Louvre” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Orange “Go Europe - Louvre”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    The Mona Lisa painting is displayed alone in a large, empty room at the Louvre Museum, with text appearing on screen.© OrangeA person in white gloves carefully holds a large, ornate golden picture frame, partially visible against a light-colored wall.© OrangeA diverse group of tourists, some with backpacks, walk through a museum gallery, looking at a large classical painting on the wall.© OrangeA young woman with headphones and a bun takes a photo of the Mona Lisa with her phone, while another person stands in front of her at the Louvre Museum.© Orange
    Frames from Orange “Go Europe - Louvre”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Orange “Go Europe - Louvre” in order, with its length, framing and what happens in it.

    The Mona Lisa painting is displayed alone in a large, empty room at the Louvre Museum, with text appearing on screen.© OrangeA person in white gloves carefully holds a large, ornate golden picture frame, partially visible against a light-colored wall.© OrangeA diverse group of tourists, some with backpacks, walk through a museum gallery, looking at a large classical painting on the wall.© OrangeA young woman with headphones and a bun takes a photo of the Mona Lisa with her phone, while another person stands in front of her at the Louvre Museum.© OrangeA diverse group of tourists, including an older Asian man with headphones, are looking at something off-screen in a museum.© OrangeA young woman with long brown hair looks around, surrounded by other people taking photos with their phones in a museum.© Orange
    Length: 63 s · Shots: 41 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a hidden camera

    Before you present an idea, you need to know who has done it, and how.

    Orange “Go Europe - Louvre” is built on a hidden camera. Search the library by idea to see every spot that uses it.

    Marmite “Smugglers”© MarmiteDisasters Emergency Committee “The Locker”© Disasters Emergency CommitteeToyota “Metalmorphosis”© ToyotaWomen’s Aid “The Unedited Truth”© Women’s Aid
    Marmite · Disasters Emergency Committee · Toyota · Women’s Aid

More commercials by Bo Platt

  • Bell "Jeweler" (2025) commercial still© BellBell “Jeweler” 2025Dir. Bo Platt · Leo Burnett Canada

More from Publicis Conseil

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Orange “Go Europe - Louvre” commercial?

Bo Platt directed it, produced by Fighting Fish, for the agency Publicis Conseil.

Which agency made Orange “Go Europe - Louvre”?

Publicis Conseil created it for Orange (2013).

What awards did Orange “Go Europe - Louvre” win?

1 awards, including Epica 2013 Bronze Communication Services.

What is the tagline of Orange “Go Europe - Louvre”?

“travel changes with orange”

Sources for the credits and awards

winners.epica-awards.com

Orange “Go Europe - Louvre” (2013) Commercial by Bo Platt: Credits, Awards & Stills