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Oakley “One Love” 2021

Oakley “One Love” (2021) is an Oakley commercial directed by Valentin Petit for AKQA (Paris), produced by DIVISION. It won one award: Ciclope 2021 Bronze Sound Adapted Music.

This ad celebrates the passion and perseverance of athletes and everyday people, highlighting their journey through challenges to achieve their dreams, all while wearing Oakley eyewear.

Video: valentin petit on Vimeo

Shot by shot

  1. Text "INSPIRED BY THE LEGENDARY BOB MARLEY" and "PERFORMED BY CELESTE" appears over a blurry, abstract background with a basketball hoop briefly visible.© Oakley0:04
  2. A person's hand is shown in a medium closeup, resting on a textured surface, with yellow text overlaid on the screen.© Oakley0:21
  3. A young boy in a helmet and pads attempts to skateboard on a ramp in an indoor skatepark, captured in archival footage.© Oakley0:35
  4. A baseball player in a red shirt and white pants holds a bat, preparing to swing in a batting cage at a stadium.© Oakley0:45
  5. A BMX rider in a white uniform and helmet rides a bike on a dirt track at night, illuminated by a bright light.© Oakley0:57
  6. A young girl with short dark hair and a pink t-shirt sits on the floor, playing with a doll and a white shoe in an interior setting.© Oakley1:11
  7. A bright, circular light source with a dark center is seen in a dark, industrial-looking interior, possibly a stadium or arena.© Oakley1:27
  8. A young boy in a helmet and pads skates down a ramp in a skatepark, while an adult male reaches out to help him.© Oakley1:40
  9. A man with a beard and spiky hair, shirtless, runs towards the camera with an open mouth, against a hazy blue sky and mountains.© Oakley1:48
  10. Oakley “One Love”, shot 104© Oakley2:05
  11. A BMX rider in a helmet and full gear is silhouetted against a smoky, brightly lit background, preparing to ride.© Oakley2:17
  12. A male surfer, wearing a yellow shirt and black cap, is carried on the shoulders of a crowd, celebrating his victory on a beach.© Oakley2:28

Stills © Oakley. Made by AKQA (Paris), DIVISION and Valentin Petit.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Passion and perseverance lead to triumph, with Oakley supporting the journey.

overcoming adversityjourney to successmentorshiparchival footagecelebration of achievementeveryday heroes

The cut

Length
165 s
Shots
112
Average shot
1.5 s
Format
mixed

What creatives use Oakley “One Love” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Oakley “One Love”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Text "INSPIRED BY THE LEGENDARY BOB MARLEY" and "PERFORMED BY CELESTE" appears over a blurry, abstract background with a basketball hoop briefly visible.© OakleyA person's hand is shown in a medium closeup, resting on a textured surface, with yellow text overlaid on the screen.© OakleyA young boy in a helmet and pads attempts to skateboard on a ramp in an indoor skatepark, captured in archival footage.© OakleyA baseball player in a red shirt and white pants holds a bat, preparing to swing in a batting cage at a stadium.© Oakley
    Frames from Oakley “One Love”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Oakley “One Love” in order, with its length, framing and what happens in it.

    Text "INSPIRED BY THE LEGENDARY BOB MARLEY" and "PERFORMED BY CELESTE" appears over a blurry, abstract background with a basketball hoop briefly visible.© OakleyA person's hand is shown in a medium closeup, resting on a textured surface, with yellow text overlaid on the screen.© OakleyA young boy in a helmet and pads attempts to skateboard on a ramp in an indoor skatepark, captured in archival footage.© OakleyA baseball player in a red shirt and white pants holds a bat, preparing to swing in a batting cage at a stadium.© OakleyA BMX rider in a white uniform and helmet rides a bike on a dirt track at night, illuminated by a bright light.© OakleyA young girl with short dark hair and a pink t-shirt sits on the floor, playing with a doll and a white shoe in an interior setting.© Oakley
    Length: 165 s · Shots: 112 · Average shot: 1.5 s · Format: mixed

  3. 03Ad ideas: every spot built on a overcoming adversity

    Before you present an idea, you need to know who has done it, and how.

    Oakley “One Love” is built on a overcoming adversity. Search the library by idea to see every spot that uses it.

    Nike “You Can't Stop Us”© NikeCoca-Cola “I Love You Hater”© Coca-ColaChannel 4 “Meet the Superhumans”© Channel 4Biogen “Friedreich and I”© Biogen
    Nike · Coca-Cola · Channel 4 · Biogen

More commercials by Valentin Petit

  • Beats "Fit - Go" (2026) commercial still© BeatsBeats “Fit - Go” 2026Dir. Valentin Petit
  • Lancome "Hypnose Dream" (2026) commercial still© LancomeLancome “Hypnose Dream” 2026Dir. Valentin Petit

More from AKQA (Paris)

  • Oakley "Oakley \"It's OK" (2019) commercial still© OakleyOakley “Oakley \"It's OK” 2019Dir. Michael Lawrence · AKQA (Paris)Eurobest Gold 2018

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Oakley “One Love” commercial?

Valentin Petit directed it, produced by DIVISION, for the agency AKQA (Paris).

Which agency made Oakley “One Love”?

AKQA (Paris) created it for Oakley (2021).

What awards did Oakley “One Love” win?

1 awards, including Ciclope 2021 Bronze Sound Adapted Music.

Sources for the credits and awards

awards.ciclopefestival.com