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NZTA “Drug Driving” 2014

NZTA “Drug Driving” (2014) is a NZTA commercial directed by Tom Gould for FCB Aotearoa. It won 3 awards, including ANDY Awards 2014 Gold — Web Film.

Hidden cameras capture the genuine, often uncomfortable reactions of passengers when their drivers fake being under the influence of drugs, highlighting the dangers of drug-impaired driving.

Video: ClemengerBBDO on YouTube

Shot by shot

  1. A blonde woman with a distressed expression sits in the back seat of a car, looking forward as the vehicle moves through a city street.© NZTA0:00
  2. A young woman in a car inhales from a plastic bag, while another person is visible in the back seat, as the car interior darkens.© NZTA0:05
  3. Cars drive on a road with a roundabout, surrounded by green hills and commercial buildings under an overcast sky.© NZTA0:10
  4. A disheveled man with messy hair and a scarf looks back from the passenger seat of a car, with rain on the back window.© NZTA0:16
  5. A man with glasses in the back seat of a car turns to look out the window, then turns to face forward, looking confused.© NZTA0:20
  6. A young woman with curly hair and glasses is seen from the back seat of a car, struggling with a seatbelt.© NZTA0:23
  7. A man drives a car with two women in the back seat, one of whom is looking for something in her bag, in a black and white shot.© NZTA0:30
  8. A man with dark hair and a light shirt laughs in the back seat of a car, with a blurry view of the outside world through the windows.© NZTA0:39
  9. A woman with dark hair, wearing a dark top, sits in the back seat of a car, looking to her right with a slight smile.© NZTA0:47
  10. Three men are in a car, with the driver looking down and the two passengers in the back seat looking ahead, in a black and white shot.© NZTA0:51
  11. A young man with dark hair and a striped hoodie sits in the passenger seat of a car, looking tired and disoriented, as cars are visible outside the windows.© NZTA0:58
  12. A woman with curly red hair and glasses sits in the back seat of a car, looking disoriented and tired.© NZTA1:09

Stills © NZTA. Made by FCB Aotearoa and Tom Gould.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Hidden camera prank reveals real reactions to drug-impaired driving.

Tagline: “Drug Driving, Do you think it's a problem?”

hidden camera pranksocial experimentuncomfortable situationreal people, real reactionspublic service announcementshock tactics

The cut

Length
90 s
Shots
47
Average shot
1.9 s

What creatives use NZTA “Drug Driving” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of NZTA “Drug Driving”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blonde woman with a distressed expression sits in the back seat of a car, looking forward as the vehicle moves through a city street.© NZTAA young woman in a car inhales from a plastic bag, while another person is visible in the back seat, as the car interior darkens.© NZTACars drive on a road with a roundabout, surrounded by green hills and commercial buildings under an overcast sky.© NZTAA disheveled man with messy hair and a scarf looks back from the passenger seat of a car, with rain on the back window.© NZTA
    Frames from NZTA “Drug Driving”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of NZTA “Drug Driving” in order, with its length, framing and what happens in it.

    A blonde woman with a distressed expression sits in the back seat of a car, looking forward as the vehicle moves through a city street.© NZTAA young woman in a car inhales from a plastic bag, while another person is visible in the back seat, as the car interior darkens.© NZTACars drive on a road with a roundabout, surrounded by green hills and commercial buildings under an overcast sky.© NZTAA disheveled man with messy hair and a scarf looks back from the passenger seat of a car, with rain on the back window.© NZTAA man with glasses in the back seat of a car turns to look out the window, then turns to face forward, looking confused.© NZTAA young woman with curly hair and glasses is seen from the back seat of a car, struggling with a seatbelt.© NZTA
    Length: 90 s · Shots: 47 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a hidden camera prank

    Before you present an idea, you need to know who has done it, and how.

    NZTA “Drug Driving” is built on a hidden camera prank. Search the library by idea to see every spot that uses it.

    Crest & Oral-B “Halloween Treats Gone Wrong”© Crest & Oral-BLos Angeles Dodgers “Hey Batta”© Los Angeles DodgersPepsi “Security Camera”© PepsiSafe Roads Alliance “Text and Drive”© Safe Roads Alliance
    Crest & Oral-B · Los Angeles Dodgers · Pepsi · Safe Roads Alliance

More commercials by Tom Gould

  • AMI "Insurance On Your Side" (2025) commercial still© AMIAMI “Insurance On Your Side” 2025Dir. Tom Gould · Colenso BBDO
  • NZTA – Waka Kotahi "NZTA - Waka Kotahi - Don't Let The Drugs Drive" (2025) commercial still© NZTA – Waka KotahiNZTA – Waka Kotahi “NZTA - Waka Kotahi - Don't Let The Drugs Drive” 2025Dir. Tom Gould · FCB New Zealand
  • NZ Transport Agency Waka Kotahi "Road Safety" (2024) commercial still© NZ Transport Agency Waka KotahiNZ Transport Agency Waka Kotahi “Road Safety” 2024Dir. Tom Gould · FCB New Zealand

Award-winning public service & ngo commercials

Questions

Who directed the NZTA “Drug Driving” commercial?

Tom Gould directed it, for the agency FCB Aotearoa.

Which agency made NZTA “Drug Driving”?

FCB Aotearoa created it for NZTA (2014).

What awards did NZTA “Drug Driving” win?

3 awards, including ANDY Awards 2014 Gold — Web Film, ANDY Awards 2014 Gold — Copywriting (Television) and ANDY Awards 2014 Gold — Direction (Television).

What is the tagline of NZTA “Drug Driving”?

“Drug Driving, Do you think it's a problem?”

Sources for the credits and awards

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