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Norwegian Cruise Line “It's Different Out Here” 1996

Norwegian Cruise Line “It's Different Out Here” (1996) is a Norwegian Cruise Line commercial for Goodby Silverstein & Partners. It won one award: Effie US 1996 Gold (Travel, Tourism & Destination).

A group of 18th-century naval officers break into a modern dance routine, showcasing the unexpected fun of Norwegian Cruise Line.

Video: Norwegian Cruise Line on YouTube

Frames

  1. A group of five men in 18th-century naval uniforms stand in a line on a wooden ship deck, then start dancing to a modern beat.© Norwegian Cruise Line0:00
  2. Norwegian Cruise Line “It's Different Out Here”, shot 1© Norwegian Cruise Line0:04
  3. Norwegian Cruise Line “It's Different Out Here”, shot 1© Norwegian Cruise Line0:08
  4. Norwegian Cruise Line “It's Different Out Here”, shot 1© Norwegian Cruise Line0:12
  5. Norwegian Cruise Line “It's Different Out Here”, shot 1© Norwegian Cruise Line0:16
  6. A group of men dressed as 18th-century naval officers are dancing energetically on a wooden deck, with a rustic building in the background.© Norwegian Cruise Line0:20
  7. A group of men dressed in 18th-century naval officer uniforms dance energetically on the wooden deck of a ship, with text overlay.© Norwegian Cruise Line0:23

Stills © Norwegian Cruise Line. Made by Goodby Silverstein & Partners.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Historical figures dancing to modern music.

Tagline: “IT'S DIFFERENT OUT HERE”

anachronismunexpected dance routinehistorical setting, modern twistbreaking the fourth wall (implied)fish out of water (implied)

The cut

Length
30 s
Shots
3
One take
20 s in a single shot

What creatives use Norwegian Cruise Line “It's Different Out Here” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Norwegian Cruise Line “It's Different Out Here”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A group of five men in 18th-century naval uniforms stand in a line on a wooden ship deck, then start dancing to a modern beat.© Norwegian Cruise LineNorwegian Cruise Line “It's Different Out Here”, 0:04© Norwegian Cruise LineNorwegian Cruise Line “It's Different Out Here”, 0:08© Norwegian Cruise LineNorwegian Cruise Line “It's Different Out Here”, 0:12© Norwegian Cruise Line
    Frames from Norwegian Cruise Line “It's Different Out Here”

  2. 02How a one-take commercial is built

    20 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A group of five men in 18th-century naval uniforms stand in a line on a wooden ship deck, then start dancing to a modern beat.© Norwegian Cruise LineNorwegian Cruise Line “It's Different Out Here”, 0:04© Norwegian Cruise LineNorwegian Cruise Line “It's Different Out Here”, 0:08© Norwegian Cruise LineNorwegian Cruise Line “It's Different Out Here”, 0:12© Norwegian Cruise LineNorwegian Cruise Line “It's Different Out Here”, 0:16© Norwegian Cruise LineA group of men dressed as 18th-century naval officers are dancing energetically on a wooden deck, with a rustic building in the background.© Norwegian Cruise Line
    Length: 30 s · Shots: 3 · One take: 20 s in a single shot

  3. 03Ad ideas: every spot built on a anachronism

    Before you present an idea, you need to know who has done it, and how.

    Norwegian Cruise Line “It's Different Out Here” is built on a anachronism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBud Light “Crispy”© Bud LightSESC / Associação Cultural Videobrasil “Bom dia – Boa tarde – Boa noite”© SESC / Associação Cultural VideobrasilSpaten “Multiverso da Força”© Spaten
    Squarespace · Bud Light · SESC / Associação Cultural Videobrasil · Spaten

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  • Adobe "Dream On" (2016) commercial still© AdobeAdobe “Dream On” 2016Dir. Brady Baltezore · Goodby Silverstein & PartnersThe One Show Gold 2016

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Questions

Which agency made Norwegian Cruise Line “It's Different Out Here”?

Goodby Silverstein & Partners created it for Norwegian Cruise Line (1996).

What awards did Norwegian Cruise Line “It's Different Out Here” win?

1 awards, including Effie US 1996 Gold (Travel, Tourism & Destination).

What is the tagline of Norwegian Cruise Line “It's Different Out Here”?

“IT'S DIFFERENT OUT HERE”

Sources for the credits and awards

web.archive.orgyoutube.com