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Nissan Genuine Parts “Bullbar” 2017

Nissan Genuine Parts “Bullbar” (2017) is a Nissan Genuine Parts commercial, produced by The OTTO Empire / South Melbourne. It won one award: LIA 2017 Silver — Production & Post-Production / New Director Body of Work Campaign.

A man's non-genuine bullbar comes to life, expressing its fear of a kangaroo, highlighting the importance of genuine Nissan parts for complete confidence and safety.

Video: The OTTO Empire on Vimeo

Shot by shot

  1. A white Nissan Navara pickup truck drives away from the camera through a grassy field with trees in the background on a sunny day.© Nissan Genuine Parts0:00
  2. A man with a beard and plaid shirt drives a car, looking concerned as he swerves to avoid something on a sunny day.© Nissan Genuine Parts0:02
  3. A man with a beard and plaid shirt looks out the window of a white truck, squinting in the sun in a rural setting.© Nissan Genuine Parts0:06
  4. A man in a black superhero costume with a beard and mask sits on the hood of a white truck, while another man peeks out the driver's side window in a rural field.© Nissan Genuine Parts0:08
  5. A man in a white pickup truck watches another man sitting on the hood, who is talking to a small kangaroo in a grassy field.© Nissan Genuine Parts0:12
  6. A small, furry wallaby-like animal stands on a grassy mound, looking around with a blurred green background in a natural setting.© Nissan Genuine Parts0:18
  7. A man in a plaid shirt stands next to a white pickup truck, while another man in black clothing and sunglasses sits on the hood, in a grassy field with trees in the background.© Nissan Genuine Parts0:24
  8. The Nissan logo, a silver emblem with the word "NISSAN" in black, is centered on a vibrant red background, with a tagline below.© Nissan Genuine Parts0:27

Stills © Nissan Genuine Parts. Made by The OTTO Empire / South Melbourne.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Personifying a bullbar to express fear of wildlife, emphasizing genuine parts.

Tagline: “Innovation that excites”

personificationtalking animalunexpected characterfear of natureproduct as solution

The cut

Length
30 s
Shots
9
Average shot
3.3 s

What creatives use Nissan Genuine Parts “Bullbar” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nissan Genuine Parts “Bullbar”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A white Nissan Navara pickup truck drives away from the camera through a grassy field with trees in the background on a sunny day.© Nissan Genuine PartsA man with a beard and plaid shirt drives a car, looking concerned as he swerves to avoid something on a sunny day.© Nissan Genuine PartsA man with a beard and plaid shirt looks out the window of a white truck, squinting in the sun in a rural setting.© Nissan Genuine PartsA man in a black superhero costume with a beard and mask sits on the hood of a white truck, while another man peeks out the driver's side window in a rural field.© Nissan Genuine Parts
    Frames from Nissan Genuine Parts “Bullbar”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nissan Genuine Parts “Bullbar” in order, with its length, framing and what happens in it.

    A white Nissan Navara pickup truck drives away from the camera through a grassy field with trees in the background on a sunny day.© Nissan Genuine PartsA man with a beard and plaid shirt drives a car, looking concerned as he swerves to avoid something on a sunny day.© Nissan Genuine PartsA man with a beard and plaid shirt looks out the window of a white truck, squinting in the sun in a rural setting.© Nissan Genuine PartsA man in a black superhero costume with a beard and mask sits on the hood of a white truck, while another man peeks out the driver's side window in a rural field.© Nissan Genuine PartsA man in a white pickup truck watches another man sitting on the hood, who is talking to a small kangaroo in a grassy field.© Nissan Genuine PartsA small, furry wallaby-like animal stands on a grassy mound, looking around with a blurred green background in a natural setting.© Nissan Genuine Parts
    Length: 30 s · Shots: 9 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a personification

    Before you present an idea, you need to know who has done it, and how.

    Nissan Genuine Parts “Bullbar” is built on a personification. Search the library by idea to see every spot that uses it.

    Epuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentApple “Get a Mac”© AppleManscaped “Hair Ballad”© ManscapedGas Networks Ireland “GNI Dial Before you Dig”© Gas Networks Ireland
    Epuron / German Ministry for the Environment · Apple · Manscaped · Gas Networks Ireland

Award-winning auto commercials

Questions

What awards did Nissan Genuine Parts “Bullbar” win?

1 awards, including LIA 2017 Silver — Production & Post-Production / New Director Body of Work Campaign.

What is the tagline of Nissan Genuine Parts “Bullbar”?

“Innovation that excites”

Sources for the credits and awards

liaawards.com