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Nestle India Ltd. “Salute to Fauja Singh” 2016

Nestle India Ltd. “Salute to Fauja Singh” (2016) is a Nestle India Ltd. commercial for SapientNitro, produced by In Front of the Top of the Bottom Films. It won one award: Epica 2016 Bronze Confectionery & Snacks.

This ad celebrates Fauja Singh, the 104-year-old marathon runner, highlighting his incredible achievements and inspiring message of health and happiness through running.

Video: Nestlé India on YouTube

Shot by shot

  1. An elderly person with dark pants and black and green running shoes sits on a red chair, tying their shoelaces on a tiled floor.© Nestle India Ltd.0:00
  2. A person in a dark tracksuit and black head covering walks across a patterned rug in a room with tiled floors, seen from an overhead perspective.© Nestle India Ltd.0:02
  3. An elderly Sikh man with a long white beard and black turban walks through a community kitchen, then stops to prepare a drink.© Nestle India Ltd.0:07
  4. An elderly Sikh man with a long white beard and black turban runs on a paved road next to a grassy area on an overcast day.© Nestle India Ltd.0:17
  5. Harmander Singh, Fauja Singh's coach, stands outside a brick house with white windows and a black car parked nearby, speaking to the camera.© Nestle India Ltd.0:22
  6. A newspaper clipping about Fauja Singh, the oldest marathon competitor, is displayed among other memorabilia like a medal and running shoes.© Nestle India Ltd.0:30
  7. A close-up shot of a framed informational text about Fauja Singh, the world's oldest marathon runner, displayed in a museum.© Nestle India Ltd.0:34
  8. An elderly Sikh man with a long white beard and black turban runs outdoors, wearing a blue sweatshirt with "#100andRunning" printed on it.© Nestle India Ltd.0:46
  9. An elderly Sikh man with a long white beard and turban stretches with a group of diverse people on a grassy field next to a fence and trees.© Nestle India Ltd.0:51
  10. An elderly Sikh man with a long white beard and a black turban speaks to the camera, wearing a blue jacket, in a suburban backyard.© Nestle India Ltd.0:57
  11. A framed photograph of an elderly Sikh man with a white turban and beard, holding an Olympic torch, is shown in a museum display.© Nestle India Ltd.1:05
  12. An elderly Sikh man with a long white beard and black turban, wearing a dark blue jacket with a Nestle logo, is seen from the side, talking outdoors.© Nestle India Ltd.1:11

Stills © Nestle India Ltd.. Made by SapientNitro and In Front of the Top of the Bottom Films.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Celebrating a 104-year-old marathon runner's inspiring journey and message.

Tagline: “Nestlé salutes the spirit of Fauja Singh. To salute, share the video.”

real-life heroinspirational figureage is just a numberdocumentary stylepersonal testimonycall to action for health

The cut

Length
95 s
Shots
32
Average shot
3.0 s

What creatives use Nestle India Ltd. “Salute to Fauja Singh” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nestle India Ltd. “Salute to Fauja Singh”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An elderly person with dark pants and black and green running shoes sits on a red chair, tying their shoelaces on a tiled floor.© Nestle India Ltd.A person in a dark tracksuit and black head covering walks across a patterned rug in a room with tiled floors, seen from an overhead perspective.© Nestle India Ltd.An elderly Sikh man with a long white beard and black turban walks through a community kitchen, then stops to prepare a drink.© Nestle India Ltd.An elderly Sikh man with a long white beard and black turban runs on a paved road next to a grassy area on an overcast day.© Nestle India Ltd.
    Frames from Nestle India Ltd. “Salute to Fauja Singh”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nestle India Ltd. “Salute to Fauja Singh” in order, with its length, framing and what happens in it.

    An elderly person with dark pants and black and green running shoes sits on a red chair, tying their shoelaces on a tiled floor.© Nestle India Ltd.A person in a dark tracksuit and black head covering walks across a patterned rug in a room with tiled floors, seen from an overhead perspective.© Nestle India Ltd.An elderly Sikh man with a long white beard and black turban walks through a community kitchen, then stops to prepare a drink.© Nestle India Ltd.An elderly Sikh man with a long white beard and black turban runs on a paved road next to a grassy area on an overcast day.© Nestle India Ltd.Harmander Singh, Fauja Singh's coach, stands outside a brick house with white windows and a black car parked nearby, speaking to the camera.© Nestle India Ltd.A newspaper clipping about Fauja Singh, the oldest marathon competitor, is displayed among other memorabilia like a medal and running shoes.© Nestle India Ltd.
    Length: 95 s · Shots: 32 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a inspirational figure

    Before you present an idea, you need to know who has done it, and how.

    Nestle India Ltd. “Salute to Fauja Singh” is built on a inspirational figure. Search the library by idea to see every spot that uses it.

    Lvmh “Manny”© LvmhTerry Fox Foundation “Finish It”© Terry Fox FoundationOakley “Ayesha McGowan”© OakleyPEKAO “Sebastian Kawa”© PEKAO
    Lvmh · Terry Fox Foundation · Oakley · PEKAO

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Questions

Which agency made Nestle India Ltd. “Salute to Fauja Singh”?

SapientNitro created it for Nestle India Ltd. (2016).

What awards did Nestle India Ltd. “Salute to Fauja Singh” win?

1 awards, including Epica 2016 Bronze Confectionery & Snacks.

What is the tagline of Nestle India Ltd. “Salute to Fauja Singh”?

“Nestlé salutes the spirit of Fauja Singh. To salute, share the video.”

Sources for the credits and awards

winners.epica-awards.com