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Nestlé “Gracias mamá” 2017

Nestlé “Gracias mamá” (2017) is a Nestlé commercial directed by Mario Muñóz for McCann México, produced by Películas Imaginarias. It won one award: El Ojo de Iberoamérica 2017 Bronze Film – FL21 – Institucional e imagen corporativa. Auspicios y Patrocinios.

A baby's voiceover expresses gratitude to his mother for her unwavering love and care, from pregnancy to toddlerhood, culminating in a heartfelt letter.

Video: Nestlé® FamilyNes® Perú on YouTube

Shot by shot

  1. A man with a beard and a woman in pajamas are in a living room, with the man looking at the camera and the woman smiling.© Nestlé0:00
  2. A mother with long brown hair in a pink shirt holds and kisses her young son in a brightly lit child's bedroom.© Nestlé0:08
  3. A pregnant woman lies in bed, looking tired and emotional, with on-screen text appearing as she speaks in a dark bedroom.© Nestlé0:16
  4. A mother with long brown hair feeds her young son in a high chair at a dining table in their home, as he looks away.© Nestlé0:27
  5. A mother with her hair tied back, wearing a light pink shirt, smiles at the camera while holding a bowl for her young son, who is eating with an orange spoon in a high chair.© Nestlé0:34
  6. A mother with red hair in a ponytail bathes her young son in a green tub, scrubbing his arm with a sponge in a tiled bathroom.© Nestlé0:39
  7. A baby with curly hair sits in a high chair, looking around a dining room with a toy giraffe on the table.© Nestlé0:45
  8. A mother in her 30s, wearing a light-colored robe, holds her baby in a dimly lit nursery, gently swaying near a crib with glowing string lights.© Nestlé0:58
  9. A young boy with curly hair sits on a changing table, smiling at his mother who is tickling his foot in a brightly lit nursery.© Nestlé1:05
  10. A young boy with curly brown hair smiles happily while standing in a crib, looking up and to the right, with text overlay.© Nestlé1:12
  11. A father, mother, and baby sit on the floor and couch in a living room, looking at a letter together, with text on screen.© Nestlé1:23
  12. A woman with long brown hair and a pink apron smiles and looks down, with text on screen, in a living room.© Nestlé1:33

Stills © Nestlé. Made by McCann México, Películas Imaginarias and Mario Muñóz.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Baby's voiceover narrates a letter of thanks to his mother.

Tagline: “Feliz día de ser mi mamá, mamá.”

voiceover narrationslice of life momentschild's perspectiveemotional montageparental lovegrowth over time

The cut

Length
115 s
Shots
41
Average shot
2.8 s

What creatives use Nestlé “Gracias mamá” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nestlé “Gracias mamá”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a beard and a woman in pajamas are in a living room, with the man looking at the camera and the woman smiling.© NestléA mother with long brown hair in a pink shirt holds and kisses her young son in a brightly lit child's bedroom.© NestléA pregnant woman lies in bed, looking tired and emotional, with on-screen text appearing as she speaks in a dark bedroom.© NestléA mother with long brown hair feeds her young son in a high chair at a dining table in their home, as he looks away.© Nestlé
    Frames from Nestlé “Gracias mamá”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nestlé “Gracias mamá” in order, with its length, framing and what happens in it.

    A man with a beard and a woman in pajamas are in a living room, with the man looking at the camera and the woman smiling.© NestléA mother with long brown hair in a pink shirt holds and kisses her young son in a brightly lit child's bedroom.© NestléA pregnant woman lies in bed, looking tired and emotional, with on-screen text appearing as she speaks in a dark bedroom.© NestléA mother with long brown hair feeds her young son in a high chair at a dining table in their home, as he looks away.© NestléA mother with her hair tied back, wearing a light pink shirt, smiles at the camera while holding a bowl for her young son, who is eating with an orange spoon in a high chair.© NestléA mother with red hair in a ponytail bathes her young son in a green tub, scrubbing his arm with a sponge in a tiled bathroom.© Nestlé
    Length: 115 s · Shots: 41 · Average shot: 2.8 s

  3. 03Ad ideas: every spot built on a voiceover narration

    Before you present an idea, you need to know who has done it, and how.

    Nestlé “Gracias mamá” is built on a voiceover narration. Search the library by idea to see every spot that uses it.

    Royal Jordanian “Fear of Flying”© Royal JordanianJohnnie Walker “Keep Walking”© Johnnie WalkerThe Independent “Litany”© The IndependentScotiabank “What Do You Make”© Scotiabank
    Royal Jordanian · Johnnie Walker · The Independent · Scotiabank

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Nestlé “Gracias mamá” commercial?

Mario Muñóz directed it, produced by Películas Imaginarias, for the agency McCann México.

Which agency made Nestlé “Gracias mamá”?

McCann México created it for Nestlé (2017).

What awards did Nestlé “Gracias mamá” win?

1 awards, including El Ojo de Iberoamérica 2017 Bronze Film – FL21 – Institucional e imagen corporativa. Auspicios y Patrocinios.

What is the tagline of Nestlé “Gracias mamá”?

“Feliz día de ser mi mamá, mamá.”

Sources for the credits and awards

elojodeiberoamerica.com