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Nescafé “80 Degrees” 2025

Nescafé “80 Degrees” (2025) is a Nescafé commercial directed by Omri Cohen for Courage, produced by Spy Films. It won one award: Clio 2025 Bronze — Film Craft / Editing.

A global montage showcases diverse individuals and families preparing Nescafé coffee, highlighting the perfect brewing temperature of 80 degrees Celsius for optimal taste and energy saving.

Video: Courage Inc on Vimeo

Shot by shot

  1. A woman with curly grey hair in a pink top leans over a kitchen counter, looking down at a kettle and a jar of Nescafé Gold.© Nescafé0:00
  2. An older woman with gray hair and glasses stands in a kitchen, looking down at a kettle on a gas stove next to a window.© Nescafé0:04
  3. A young woman in a dark top and jeans dances playfully in a bright, modern living room with wooden floors and a balcony.© Nescafé0:08
  4. A person in a white robe stirs a cup of coffee in a camper van kitchen, with a snowy forest visible outside the window.© Nescafé0:13
  5. A person in a white hoodie adjusts a copper kettle on a hot plate, with another person in a patterned dress sitting in the background.© Nescafé0:18
  6. Four women in pink robes and hair curlers look down and smile at the camera, which is looking up at them from a glass ceiling.© Nescafé0:22
  7. A person's arm reaches to plug in a hot plate with a kettle on it, next to a jar of Nescafé Gold, in a room with floral wallpaper.© Nescafé0:26
  8. A woman in her 40s, wearing a patterned hijab, laughs heartily in a beautifully tiled room with a bright window behind her.© Nescafé0:34
  9. A man in a white t-shirt and apron walks past a small group of people sitting at tables in a brightly lit food stall at night.© Nescafé0:38
  10. A young woman with long blonde hair stands next to a brown and white horse inside a barn, preparing something on a barrel.© Nescafé0:42
  11. A woman in silhouette sips from a mug in a kitchen with blue patterned tiles and a bright horizontal light fixture.© Nescafé0:45
  12. A person's hand lifts a black electric kettle with a digital display showing "80°" from a wooden counter in a kitchen, with a jar of Nescafé visible in the background.© Nescafé0:48

Stills © Nescafé. Made by Courage, Spy Films and Omri Cohen.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Nescafé is best at 80 degrees, saving energy and enhancing taste globally.

Tagline: “Nescafé. Make your world.”

global montageslice of lifetemperature focusenergy saving messagediverse cultures

The cut

Length
60 s
Shots
32
Average shot
1.9 s

What creatives use Nescafé “80 Degrees” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nescafé “80 Degrees”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with curly grey hair in a pink top leans over a kitchen counter, looking down at a kettle and a jar of Nescafé Gold.© NescaféAn older woman with gray hair and glasses stands in a kitchen, looking down at a kettle on a gas stove next to a window.© NescaféA young woman in a dark top and jeans dances playfully in a bright, modern living room with wooden floors and a balcony.© NescaféA person in a white robe stirs a cup of coffee in a camper van kitchen, with a snowy forest visible outside the window.© Nescafé
    Frames from Nescafé “80 Degrees”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nescafé “80 Degrees” in order, with its length, framing and what happens in it.

    A woman with curly grey hair in a pink top leans over a kitchen counter, looking down at a kettle and a jar of Nescafé Gold.© NescaféAn older woman with gray hair and glasses stands in a kitchen, looking down at a kettle on a gas stove next to a window.© NescaféA young woman in a dark top and jeans dances playfully in a bright, modern living room with wooden floors and a balcony.© NescaféA person in a white robe stirs a cup of coffee in a camper van kitchen, with a snowy forest visible outside the window.© NescaféA person in a white hoodie adjusts a copper kettle on a hot plate, with another person in a patterned dress sitting in the background.© NescaféFour women in pink robes and hair curlers look down and smile at the camera, which is looking up at them from a glass ceiling.© Nescafé
    Length: 60 s · Shots: 32 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a global montage

    Before you present an idea, you need to know who has done it, and how.

    Nescafé “80 Degrees” is built on a global montage. Search the library by idea to see every spot that uses it.

    Standard Chartered Bank “Africa”© Standard Chartered BankIkea “IKEA - the Blue Bag”© IkeaSamsung “The Anthem”© SamsungAirbnb “From My Window”© Airbnb
    Standard Chartered Bank · Ikea · Samsung · Airbnb

More commercials by Omri Cohen

  • Estrella Galicia de Hijos "Prohibido bajar los brazos" (2022) commercial still© Estrella Galicia de HijosEstrella Galicia de Hijos “Prohibido bajar los brazos” 2022Dir. Omri Cohen · Tony Le BrandEl Ojo de Iberoamérica Silver 2022
  • Sephora "Changes" (2026) commercial still© SephoraSephora “Changes” 2026Dir. Omri Cohen · Courage
  • ESPN "Sports Forever" (2025) commercial still© ESPNESPN “Sports Forever” 2025Dir. Omri Cohen · BSSP
  • SOBEYS "Lunchbox" (2024) commercial still© SOBEYSSOBEYS “Lunchbox” 2024Dir. Omri Cohen · BBDO Canada
  • CIBC "Global Money Transfer" (2023) commercial still© CIBCCIBC “Global Money Transfer” 2023Dir. Omri Cohen · Courage
  • Nescafé "Jars" (2023) commercial still© NescaféNescafé “Jars” 2023Dir. Omri Cohen · Courage

More from Courage

  • Kfc "Sorry Manners" (2025) commercial still© KfcKfc “Sorry Manners” 2025Dir. Martin Werner · CourageCiclope Silver 2025
  • KFC Canada "Matty's KFC" (2026) commercial still© KFC CanadaKFC Canada “Matty's KFC” 2026Dir. Henry Scholfield · Courage
  • RONA "Let's Get Crackin" (2026) commercial still© RONARONA “Let's Get Crackin” 2026Dir. Bruno Bossi · Courage
  • CIBC "Aventura - Everyday - Elsewhere" (2026) commercial still© CIBCCIBC “Aventura - Everyday - Elsewhere” 2026Dir. Ali Ali · Courage
  • Sephora Canada "Pretty Badass" (2026) commercial still© Sephora CanadaSephora Canada “Pretty Badass” 2026Dir. Fiona Jane Burgess · Courage
  • Nescafé "Cups" (2026) commercial still© NescaféNescafé “Cups” 2026Dir. Maca Rubio · Courage

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Nescafé “80 Degrees” commercial?

Omri Cohen directed it, produced by Spy Films, for the agency Courage.

Which agency made Nescafé “80 Degrees”?

Courage created it for Nescafé (2025).

What awards did Nescafé “80 Degrees” win?

1 awards, including Clio 2025 Bronze — Film Craft / Editing.

What is the tagline of Nescafé “80 Degrees”?

“Nescafé. Make your world.”

Sources for the credits and awards

clios.comclios.comdandad.org