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Nørregade “Goth” 2013

Nørregade “Goth” (2013) is a Nørregade commercial directed by Michael Toft for LoweFriends, produced by Parafilm. It won one award: Epica 2013 Gold Confectionery & Snacks.

A goth woman's stoic demeanor is challenged by the irresistible taste of Nørregade candy, leading to an internal struggle with unexpected joy.

Video: Nørregade Bolcher on YouTube

Shot by shot

  1. An elderly woman with curly red hair and a young woman with long dark hair, pale skin, and dark makeup wait at a bus stop on a snowy day.© Nørregade0:00
  2. A pale hand with a ring and fishnet glove pulls a yellow bag of Nørregade Abekatter Mix candy out of a black quilted purse.© Nørregade0:01
  3. A goth woman with headphones and an elderly woman sit at a bus stop, with the goth woman eating candy and making a face.© Nørregade0:03
  4. A pale Goth woman with dark makeup and headphones smiles subtly, then broadly, as she listens to something outdoors.© Nørregade0:06
  5. A pale woman with dark makeup and hair looks at an older woman with curly blonde hair and a fur coat, who is looking back at her, at a bus stop.© Nørregade0:09
  6. A young woman with pale skin, dark hair, and black lipstick, wearing headphones, looks around nervously in an outdoor setting.© Nørregade0:11
  7. A goth woman with headphones and an older woman in a fur coat wait at a bus stop in a snowy, outdoor setting.© Nørregade0:12
  8. A pale woman with dark hair and gothic makeup, wearing headphones, closes her eyes and smiles, then opens them and looks around, outdoors.© Nørregade0:16
  9. An older woman with curly blonde hair and a younger woman with long dark hair and headphones are seen from behind, both smiling slightly outdoors.© Nørregade0:19
  10. A pale woman with dark hair and makeup, wearing headphones, smiles slyly while looking to the side, with text overlay.© Nørregade0:24
  11. A gothic woman with dark makeup and headphones looks at the camera, surrounded by a grid of Nørregade candy bags and the brand's logo and slogan.© Nørregade0:26

Stills © Nørregade. Made by LoweFriends, Parafilm and Michael Toft.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Goth finds joy in candy, battling her dark persona.

Tagline: “Bliv glad i munden”

unexpected joyinternal monologuecontrasting charactersbreaking characterguilty pleasure

The cut

Length
30 s
Shots
11
Average shot
2.7 s

What creatives use Nørregade “Goth” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nørregade “Goth”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An elderly woman with curly red hair and a young woman with long dark hair, pale skin, and dark makeup wait at a bus stop on a snowy day.© NørregadeA pale hand with a ring and fishnet glove pulls a yellow bag of Nørregade Abekatter Mix candy out of a black quilted purse.© NørregadeA goth woman with headphones and an elderly woman sit at a bus stop, with the goth woman eating candy and making a face.© NørregadeA pale Goth woman with dark makeup and headphones smiles subtly, then broadly, as she listens to something outdoors.© Nørregade
    Frames from Nørregade “Goth”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nørregade “Goth” in order, with its length, framing and what happens in it.

    An elderly woman with curly red hair and a young woman with long dark hair, pale skin, and dark makeup wait at a bus stop on a snowy day.© NørregadeA pale hand with a ring and fishnet glove pulls a yellow bag of Nørregade Abekatter Mix candy out of a black quilted purse.© NørregadeA goth woman with headphones and an elderly woman sit at a bus stop, with the goth woman eating candy and making a face.© NørregadeA pale Goth woman with dark makeup and headphones smiles subtly, then broadly, as she listens to something outdoors.© NørregadeA pale woman with dark makeup and hair looks at an older woman with curly blonde hair and a fur coat, who is looking back at her, at a bus stop.© NørregadeA young woman with pale skin, dark hair, and black lipstick, wearing headphones, looks around nervously in an outdoor setting.© Nørregade
    Length: 30 s · Shots: 11 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a unexpected joy

    Before you present an idea, you need to know who has done it, and how.

    Nørregade “Goth” is built on a unexpected joy. Search the library by idea to see every spot that uses it.

    Doritos “Doritos”© DoritosAndrex “Andrex 'Post Poo Euphoria”© AndrexCoca-Cola “Just Because”© Coca-ColaCopenhagen Metro “Goth life”© Copenhagen Metro
    Doritos · Andrex · Coca-Cola · Copenhagen Metro

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Nørregade “Goth” commercial?

Michael Toft directed it, produced by Parafilm, for the agency LoweFriends.

Which agency made Nørregade “Goth”?

LoweFriends created it for Nørregade (2013).

What awards did Nørregade “Goth” win?

1 awards, including Epica 2013 Gold Confectionery & Snacks.

What is the tagline of Nørregade “Goth”?

“Bliv glad i munden”

Sources for the credits and awards

winners.epica-awards.com