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Mulberry “#WinChristmas” 2015

Mulberry “#WinChristmas” (2015) is a Mulberry commercial directed by Andy McLeod for adam&eve\TBWA, produced by Rattling Stick. It won 2 awards, including British Arrows 2015 Silver — Fashion.

A family gathers for Christmas, exchanging gifts that range from a framed portrait and a puppy to a unicorn and a donkey, culminating in a woman's ecstatic reaction to a Mulberry handbag.

Video: Mulberry on YouTube

Shot by shot

  1. A wide shot of a large, traditional brick house with a white front door and a Christmas wreath, with the Mulberry logo superimposed on the facade.© Mulberry0:00
  2. A young woman with a braid and a black leather jacket smiles, holding her hands with rings under her chin, in a soft-focus interior.© Mulberry0:06
  3. A woman with dark hair and a white collar sweater holds up a framed painting of a woman, smirking at the camera in a living room.© Mulberry0:15
  4. A cute bulldog puppy peeks out of a red gift box, with two women blurred in the background, in a cozy living room.© Mulberry0:25
  5. A young woman with a braid and a leather jacket smiles shyly, looking down and to the side in a softly lit interior.© Mulberry0:31
  6. A young man in a suit and turtleneck stands by a window, looking at a white unicorn outside in a garden.© Mulberry0:44
  7. Three women sit on ornate couches in a living room, as one woman stands up and walks away from the camera.© Mulberry0:54
  8. An older woman in a pink sweater and brown skirt stands in a festive living room, surrounded by family members sitting on couches and a decorated Christmas tree.© Mulberry1:00
  9. A woman in her 30s, wearing a grey sweater and white collar, opens a gift box to reveal a red handbag, looking surprised and delighted in a festive living room.© Mulberry1:11
  10. A young woman in a pleated skirt and white sweater holds up a pink handbag, excitedly showing it to her family gathered in a festive living room.© Mulberry1:22
  11. A woman in a grey sweater and white collar holds a red handbag, laughing joyfully in a festive living room with a Christmas tree.© Mulberry1:28
  12. A young woman with a braid and a leather jacket looks disgusted while another person in red is out of focus in the foreground.© Mulberry1:32

Stills © Mulberry. Made by adam&eve\TBWA, Rattling Stick and Andy McLeod.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Christmas gifts escalate from normal to absurd, highlighting the ultimate joy of a Mulberry handbag.

Tagline: “#WinChristmas”

escalating absurdityfamily Christmas chaosunexpected animal giftsover-the-top reactionsthe perfect gift reveal

The cut

Length
104 s
Shots
53
Average shot
2.0 s

What creatives use Mulberry “#WinChristmas” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Mulberry “#WinChristmas”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with a braid and a black leather jacket smiles, holding her hands with rings under her chin, in a soft-focus interior.© MulberryA woman with dark hair and a white collar sweater holds up a framed painting of a woman, smirking at the camera in a living room.© MulberryA cute bulldog puppy peeks out of a red gift box, with two women blurred in the background, in a cozy living room.© MulberryA young woman with a braid and a leather jacket smiles shyly, looking down and to the side in a softly lit interior.© Mulberry
    Frames from Mulberry “#WinChristmas”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Mulberry “#WinChristmas” in order, with its length, framing and what happens in it.

    A young woman with a braid and a black leather jacket smiles, holding her hands with rings under her chin, in a soft-focus interior.© MulberryA woman with dark hair and a white collar sweater holds up a framed painting of a woman, smirking at the camera in a living room.© MulberryA cute bulldog puppy peeks out of a red gift box, with two women blurred in the background, in a cozy living room.© MulberryA young woman with a braid and a leather jacket smiles shyly, looking down and to the side in a softly lit interior.© MulberryA young man in a suit and turtleneck stands by a window, looking at a white unicorn outside in a garden.© MulberryThree women sit on ornate couches in a living room, as one woman stands up and walks away from the camera.© Mulberry
    Length: 104 s · Shots: 53 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a escalating absurdity

    Before you present an idea, you need to know who has done it, and how.

    Mulberry “#WinChristmas” is built on a escalating absurdity. Search the library by idea to see every spot that uses it.

    Claude “A Time and a Place”© ClaudeFleurop “Sorry”© FleuropNew Zealand Government & Department of Internal Affairs “Keep It Real Online”© New Zealand Government & Department of Internal AffairsAmazon “Great Shows Stay With You - Conference”© Amazon
    Claude · Fleurop · New Zealand Government & Department of Internal Affairs · Amazon

More commercials by Andy McLeod

  • Mattessons "Hank" (2012) commercial still© MattessonsMattessons “Hank” 2012Dir. Andy McLeod · Saatchi & SaatchiBritish Arrows Gold 2012
  • Paddy Power "Ball of Shame - New Season Launch" (2014) commercial still© Paddy PowerPaddy Power “Ball of Shame - New Season Launch” 2014Dir. Andy McLeod · CP+BBritish Arrows Bronze 2014
  • Dept. For Transport "Live With It" (2009) commercial still© Dept. For TransportDept. For Transport “Live With It” 2009Dir. Andy McLeod · Abbott Mead Vickers BBDOLondon International Awards Bronze 2009
  • Yorkshire Tea "Decaf Declarer" (2025) commercial still© Yorkshire TeaYorkshire Tea “Decaf Declarer” 2025Dir. Andy McLeod · Lucky Generals
  • Keep Britain Tidy "Mexican Stand Off" (2024) commercial still© Keep Britain TidyKeep Britain Tidy “Mexican Stand Off” 2024Dir. Andy McLeod · VCCP
  • Volkswagen "VW - E.T" (2023) commercial still© VolkswagenVolkswagen “VW - E.T” 2023Dir. Andy McLeod · adam&eve\TBWA

More from adam&eve\TBWA

  • Harvey Nichols "Shoplifters" (2016) commercial still© Harvey NicholsHarvey Nichols “Shoplifters” 2016Dir. Layzell Bros · adam&eve\TBWACannes Lions Grand Prix 2016
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Puma "I Got High" (2026) commercial still© PumaPuma “I Got High” 2026Dir. Elliott Power · adam&eve\TBWACreative Circle Gold 2026
  • Calm "Missed Birthdays" (2025) commercial still© CalmCalm “Missed Birthdays” 2025adam&eve\TBWAANDY Awards Gold 2025

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Mulberry “#WinChristmas” commercial?

Andy McLeod directed it, produced by Rattling Stick, for the agency adam&eve\TBWA.

Which agency made Mulberry “#WinChristmas”?

adam&eve\TBWA created it for Mulberry (2015).

What awards did Mulberry “#WinChristmas” win?

2 awards, including British Arrows 2015 Silver — Fashion and British Arrows 2015 Bronze — Best Over 90 Second Cinema Commercial.

What is the tagline of Mulberry “#WinChristmas”?

“#WinChristmas”

Sources for the credits and awards

britisharrows.com