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Mulberry “Mulberry Softie” 2023

Mulberry “Mulberry Softie” (2023) is a Mulberry commercial directed by Joshua Stocker for Above+Beyond, produced by Collective. It won one award: Creative Circle 2023 Bronze FILM CRAFT - Best use of Original Music (single).

This ad showcases Mulberry's "Softie" collection, featuring models in quilted jackets and carrying the brand's signature bags in a natural, open field setting.

Video: Mulberry on YouTube

Shot by shot

  1. A young man and woman stand in a field, wearing quilted jackets, with the brand name "Mulberry" superimposed over them.© Mulberry0:00
  2. Two people, one in a green quilted jacket and black pants, the other in a green quilted jacket and skirt, walk across a grassy field.© Mulberry0:01
  3. A young man and woman walk side-by-side across a dry, grassy field under a cloudy sky.© Mulberry0:02
  4. A young man with curly red hair stands in a dry field, wearing a green quilted jacket and a black fanny pack.© Mulberry0:03
  5. A young man with curly red hair looks directly at the camera, with the sun flaring behind his head against a bright sky.© Mulberry0:04
  6. A young man and woman, both wearing green quilted jackets and carrying bags, walk towards the camera in a dry, grassy field under a bright sky.© Mulberry0:05
  7. A young man and woman, both wearing green quilted jackets, stand side-by-side in a field under a bright sky, looking directly at the camera.© Mulberry0:06
  8. A young man and woman walk side-by-side in quilted jackets and a field under a bright sky.© Mulberry0:07
  9. A person in a green quilted coat holds a white quilted handbag with a gold chain strap in a field.© Mulberry0:09
  10. A person wearing a green quilted jacket holds a white quilted handbag with a gold chain strap, standing in an open field under a cloudy sky.© Mulberry0:10
  11. A young man with red curly hair, wearing a green quilted jacket and carrying a black bag, stands in a field and turns to look at the camera.© Mulberry0:11
  12. A person wearing a quilted jacket and a black fanny pack stands in a field with trees in the background.© Mulberry0:12

Stills © Mulberry. Made by Above+Beyond, Collective and Joshua Stocker.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the "Softie" collection's comfort and style in a natural, expansive environment.

fashion editorial aestheticnature as backdropyouthful modelsproduct focusminimalist setting

The cut

Length
15 s
Shots
17
Average shot
0.9 s

What creatives use Mulberry “Mulberry Softie” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Mulberry “Mulberry Softie”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man and woman stand in a field, wearing quilted jackets, with the brand name "Mulberry" superimposed over them.© MulberryTwo people, one in a green quilted jacket and black pants, the other in a green quilted jacket and skirt, walk across a grassy field.© MulberryA young man and woman walk side-by-side across a dry, grassy field under a cloudy sky.© MulberryA young man with curly red hair stands in a dry field, wearing a green quilted jacket and a black fanny pack.© Mulberry
    Frames from Mulberry “Mulberry Softie”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Mulberry “Mulberry Softie” in order, with its length, framing and what happens in it.

    A young man and woman stand in a field, wearing quilted jackets, with the brand name "Mulberry" superimposed over them.© MulberryTwo people, one in a green quilted jacket and black pants, the other in a green quilted jacket and skirt, walk across a grassy field.© MulberryA young man and woman walk side-by-side across a dry, grassy field under a cloudy sky.© MulberryA young man with curly red hair stands in a dry field, wearing a green quilted jacket and a black fanny pack.© MulberryA young man with curly red hair looks directly at the camera, with the sun flaring behind his head against a bright sky.© MulberryA young man and woman, both wearing green quilted jackets and carrying bags, walk towards the camera in a dry, grassy field under a bright sky.© Mulberry
    Length: 15 s · Shots: 17 · Average shot: 0.9 s

  3. 03Ad ideas: every spot built on a fashion editorial aesthetic

    Before you present an idea, you need to know who has done it, and how.

    Mulberry “Mulberry Softie” is built on a fashion editorial aesthetic. Search the library by idea to see every spot that uses it.

    Mytho Eyewear “Mytho”© Mytho EyewearKaren Betts “KB Pen”© Karen BettsBarbour “Tartan Reimagined”© BarbourPrune “FW25”© Prune
    Mytho Eyewear · Karen Betts · Barbour · Prune

More from Above+Beyond

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Mulberry “Mulberry Softie” commercial?

Joshua Stocker directed it, produced by Collective, for the agency Above+Beyond.

Which agency made Mulberry “Mulberry Softie”?

Above+Beyond created it for Mulberry (2023).

What awards did Mulberry “Mulberry Softie” win?

1 awards, including Creative Circle 2023 Bronze FILM CRAFT - Best use of Original Music (single).

Sources for the credits and awards

web.archive.org