framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Motrio “The Wonderful Tale Of Motrio” 2026

Motrio “The Wonderful Tale Of Motrio” (2026) is a Motrio commercial directed by Hugues De La Brosse, produced by Birth. It won one award: Creative Circle 2026 Bronze Film Craft - Direction (single).

A group of cowboys struggles to maintain their old, beloved car in a rugged, rural landscape, eventually finding modern help at a Motrio garage.

Video: BIRTH on Vimeo

Shot by shot

  1. A wide shot of a rural landscape with snow-capped mountains in the background, a line of cars in the middle ground, and a wooden fence in the foreground.© Motrio0:08
  2. A cowboy in a denim jacket and hat practices lassoing with a rope in a dusty outdoor corral with a wooden gate and mountains in the background.© Motrio0:20
  3. A person wearing blue jeans and brown boots kicks up sand on a sunny day, creating a small cloud of dust.© Motrio0:22
  4. A red car crashes through a wooden fence gate, kicking up a cloud of dust in a rural, mountainous landscape under a cloudy sky.© Motrio0:24
  5. A man in a cowboy hat and denim jacket walks towards a red car in a vast green field with mountains in the background, then kneels.© Motrio0:33
  6. A man in a cowboy hat kneels in a grassy field, wiping dust off the hood of a red car under a cloudy sky.© Motrio0:44
  7. A man in blue jeans and a dark jacket is dragged across a sandy, dusty terrain by a red car, seen from an overhead perspective.© Motrio0:53
  8. Four male cowboys, dressed in western attire, lean on a wooden fence, looking off-camera in a rural, mountainous landscape.© Motrio1:09
  9. A person in jeans and a denim jacket pulls a rope, kicking up dust in a sandy outdoor area with a wooden fence.© Motrio1:14
  10. Four cowboys, dressed in rugged western wear, lean on a wooden fence, watching something off-screen with expressions of excitement and applause on a sunny day.© Motrio1:20
  11. A man in a cowboy hat and denim jacket drives a pickup truck on a dirt road, yelling with excitement.© Motrio1:28
  12. A male mechanic in a black jumpsuit hands a car key to a female customer with long curly hair in a garage.© Motrio1:40

Stills © Motrio. Made by Birth and Hugues De La Brosse.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Western cowboys struggle with car maintenance, finding modern solutions.

Tagline: “Votre voiture, notre moteur”

cowboy cultureman vs naturestruggle and triumphold vs newfound familyrural setting

The cut

Length
113 s
Shots
63
Average shot
1.8 s

What creatives use Motrio “The Wonderful Tale Of Motrio” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Motrio “The Wonderful Tale Of Motrio”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a rural landscape with snow-capped mountains in the background, a line of cars in the middle ground, and a wooden fence in the foreground.© MotrioA cowboy in a denim jacket and hat practices lassoing with a rope in a dusty outdoor corral with a wooden gate and mountains in the background.© MotrioA person wearing blue jeans and brown boots kicks up sand on a sunny day, creating a small cloud of dust.© MotrioA red car crashes through a wooden fence gate, kicking up a cloud of dust in a rural, mountainous landscape under a cloudy sky.© Motrio
    Frames from Motrio “The Wonderful Tale Of Motrio”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Motrio “The Wonderful Tale Of Motrio” in order, with its length, framing and what happens in it.

    A wide shot of a rural landscape with snow-capped mountains in the background, a line of cars in the middle ground, and a wooden fence in the foreground.© MotrioA cowboy in a denim jacket and hat practices lassoing with a rope in a dusty outdoor corral with a wooden gate and mountains in the background.© MotrioA person wearing blue jeans and brown boots kicks up sand on a sunny day, creating a small cloud of dust.© MotrioA red car crashes through a wooden fence gate, kicking up a cloud of dust in a rural, mountainous landscape under a cloudy sky.© MotrioA man in a cowboy hat and denim jacket walks towards a red car in a vast green field with mountains in the background, then kneels.© MotrioA man in a cowboy hat kneels in a grassy field, wiping dust off the hood of a red car under a cloudy sky.© Motrio
    Length: 113 s · Shots: 63 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a man vs nature

    Before you present an idea, you need to know who has done it, and how.

    Motrio “The Wonderful Tale Of Motrio” is built on a man vs nature. Search the library by idea to see every spot that uses it.

    Volvo “Twister”© VolvoApple “Rick’s Rescue”© AppleHornbach “You're alive. Do you remember”© HornbachHonda “Impossible Dream”© Honda
    Volvo · Apple · Hornbach · Honda

More commercials by Hugues De La Brosse

  • Jaccede.com "Boredom" (2018) commercial still© Jaccede.comJaccede.com “Boredom” 2018Dir. Hugues De La Brosse · TBWA\ParisCannes Lions Bronze 2018
  • Wero "Wero - Buzzman" (2026) commercial still© WeroWero “Wero - Buzzman” 2026Dir. Hugues De La Brosse
  • Betclic "Footix" (2024) commercial still© BetclicBetclic “Footix” 2024Dir. Hugues De La Brosse · Marcel
  • Shine "Groomer" (2024) commercial still© ShineShine “Groomer” 2024Dir. Hugues De La Brosse · Orès
  • Purplebricks "Rom-commisery" (2023) commercial still© PurplebricksPurplebricks “Rom-commisery” 2023Dir. Hugues De La Brosse · Snap
  • Canal+ "La Punition" (2022) commercial still© Canal+Canal+ “La Punition” 2022Dir. Hugues De La Brosse · Havas Worldwide

Award-winning auto commercials

Questions

Who directed the Motrio “The Wonderful Tale Of Motrio” commercial?

Hugues De La Brosse directed it, produced by Birth.

What awards did Motrio “The Wonderful Tale Of Motrio” win?

1 awards, including Creative Circle 2026 Bronze Film Craft - Direction (single).

What is the tagline of Motrio “The Wonderful Tale Of Motrio”?

“Votre voiture, notre moteur”

Sources for the credits and awards

creativecircle.co.uk