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Mollie’s Fund “You're my sunshine” 2024

Mollie’s Fund “You're my sunshine” (2024) is a Mollie’s Fund commercial directed by Diogo Kalil for Area 23, produced by Lobo. It won one award: Ciclope 2024 Bronze Special Section Low Budget.

A cute, blob-like creature transforms into a monstrous, multiplying entity, symbolizing melanoma's growth, set to a haunting rendition of "You Are My Sunshine."

Video: Lobo on Vimeo

Shot by shot

  1. A pink, blob-like animated creature with black eyes and small teeth transforms from a sad, round shape to a more monstrous, open-mouthed form against a blurry red background.© Mollie’s Fund0:00
  2. A pink, blob-like creature with large black eyes and a wide mouth changes shape and stretches in a dark pink, abstract environment.© Mollie’s Fund0:05
  3. A pink, blob-like creature with multiple faces and black eyes floats in a dark pink void, slowly multiplying and changing shape.© Mollie’s Fund0:10
  4. A close-up shot of a dark, irregularly shaped mole on light skin, highlighting its texture and color variations.© Mollie’s Fund0:25
  5. A close-up shot of a dark, irregular mole on human skin, highlighting potential skin cancer.© Mollie’s Fund0:26
  6. A dark, irregularly shaped mole is shown in extreme closeup on light-toned skin, highlighting its texture and color.© Mollie’s Fund0:26
  7. A close-up shot of a dark, irregular mole on human skin, with text appearing over it to deliver a warning message.© Mollie’s Fund0:26

Stills © Mollie’s Fund. Made by Area 23, Lobo and Diogo Kalil.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Melanoma as a cute, multiplying monster that takes away your sunshine.

Tagline: “Melanoma loves the sun more than you do.”

cute creature turns monstrousinnocent song, sinister contextvisual metaphor for diseasestop-motion animationcontrast of light and darkslow, unsettling transformation

The cut

Length
30 s
Shots
8
Average shot
3.8 s
Format
stop motion

What creatives use Mollie’s Fund “You're my sunshine” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Mollie’s Fund “You're my sunshine”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A pink, blob-like animated creature with black eyes and small teeth transforms from a sad, round shape to a more monstrous, open-mouthed form against a blurry red background.© Mollie’s FundA pink, blob-like creature with large black eyes and a wide mouth changes shape and stretches in a dark pink, abstract environment.© Mollie’s FundA pink, blob-like creature with multiple faces and black eyes floats in a dark pink void, slowly multiplying and changing shape.© Mollie’s FundA close-up shot of a dark, irregularly shaped mole on light skin, highlighting its texture and color variations.© Mollie’s Fund
    Frames from Mollie’s Fund “You're my sunshine”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Mollie’s Fund “You're my sunshine” in order, with its length, framing and what happens in it.

    A pink, blob-like animated creature with black eyes and small teeth transforms from a sad, round shape to a more monstrous, open-mouthed form against a blurry red background.© Mollie’s FundA pink, blob-like creature with large black eyes and a wide mouth changes shape and stretches in a dark pink, abstract environment.© Mollie’s FundA pink, blob-like creature with multiple faces and black eyes floats in a dark pink void, slowly multiplying and changing shape.© Mollie’s FundA close-up shot of a dark, irregularly shaped mole on light skin, highlighting its texture and color variations.© Mollie’s FundA close-up shot of a dark, irregular mole on human skin, highlighting potential skin cancer.© Mollie’s FundA dark, irregularly shaped mole is shown in extreme closeup on light-toned skin, highlighting its texture and color.© Mollie’s Fund
    Length: 30 s · Shots: 8 · Average shot: 3.8 s · Format: stop motion

  3. 03Ad ideas: every spot built on a stop-motion animation

    Before you present an idea, you need to know who has done it, and how.

    Mollie’s Fund “You're my sunshine” is built on a stop-motion animation. Search the library by idea to see every spot that uses it.

    Just Eat “Breakfast in Bed”© Just EatVirgin Media O2 “Snowgran”© Virgin Media O2Toyota “Metalmorphosis”© ToyotaGlobal Women “Career Limiting Move”© Global Women
    Just Eat · Virgin Media O2 · Toyota · Global Women

More from Area 23

  • Hip-Hop Public Health "LIL SUGAR – MASTER OF DISGUISE" (2022) commercial still© Hip-Hop Public HealthHip-Hop Public Health “LIL SUGAR – MASTER OF DISGUISE” 2022Area 23Clio Awards Gold 2022

Award-winning public service & ngo commercials

Questions

Who directed the Mollie’s Fund “You're my sunshine” commercial?

Diogo Kalil directed it, produced by Lobo, for the agency Area 23.

Which agency made Mollie’s Fund “You're my sunshine”?

Area 23 created it for Mollie’s Fund (2024).

What awards did Mollie’s Fund “You're my sunshine” win?

1 awards, including Ciclope 2024 Bronze Special Section Low Budget.

What is the tagline of Mollie’s Fund “You're my sunshine”?

“Melanoma loves the sun more than you do.”

Sources for the credits and awards

awards.ciclopefestival.comdandad.org