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Mini “Zig Zag” 2006

Mini “Zig Zag” (2006) is a Mini commercial directed by John Dolan, produced by THE FAMILY/ANONYMOUS CONTENT. It won 2 awards, including Epica 2005 Silver Automobiles.

Two friends on a desert road trip play a game of "Zig Zag" with their Mini Cooper, dodging imaginary obstacles until a real bird dropping ends the fun.

Video: the family on Vimeo

Shot by shot

  1. A red Mini Cooper drives past a "Road Closed Ahead" sign on a desert road under a clear sky.© Mini0:01
  2. A red and white Mini Cooper drives quickly down a desert road under a clear blue sky, with mountains and sparse vegetation in the background.© Mini0:03
  3. A red Mini Cooper with white racing stripes drives quickly on a desert road under a clear blue sky, with scrub brush visible on the left.© Mini0:05
  4. Two men in a car, one looks at the camera, the other looks forward, as they drive through a desert landscape.© Mini0:06
  5. A red Mini Cooper drives away from the camera down a long, straight desert road under a clear blue sky.© Mini0:08
  6. Two men, one driving and one in the passenger seat, are in a car on a sunny day, looking surprised as they drive through a desert landscape.© Mini0:10
  7. A red Mini Cooper with white racing stripes drives on a desert road under a bright sky.© Mini0:11
  8. A red Mini Cooper with white racing stripes drives quickly on a desert road, with mountains and a Joshua tree in the background.© Mini0:13
  9. A red Mini Cooper with white racing stripes drives towards the camera on a desert road under a bright sun.© Mini0:14
  10. Two men in their 30s are driving in a car, looking out the window at the passing landscape during the day.© Mini0:16
  11. Two men in a car, one with dark hair and a brown shirt, the other with blonde hair, are driving and talking.© Mini0:17
  12. Two men in casual clothes get out of a red Mini Cooper on a desert road with mountains in the background under a clear sky.© Mini0:24

Stills © Mini. Made by THE FAMILY/ANONYMOUS CONTENT and John Dolan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Imaginary game of "Zig Zag" highlights Mini's agility and fun-to-drive nature.

Tagline: “LET'S MINI.”

road trip adventureimaginary playunexpected twistbuddy comedycar as a character

The cut

Length
32 s
Shots
27
Average shot
1.2 s

What creatives use Mini “Zig Zag” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Mini “Zig Zag”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A red Mini Cooper drives past a "Road Closed Ahead" sign on a desert road under a clear sky.© MiniA red and white Mini Cooper drives quickly down a desert road under a clear blue sky, with mountains and sparse vegetation in the background.© MiniA red Mini Cooper with white racing stripes drives quickly on a desert road under a clear blue sky, with scrub brush visible on the left.© MiniTwo men in a car, one looks at the camera, the other looks forward, as they drive through a desert landscape.© Mini
    Frames from Mini “Zig Zag”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Mini “Zig Zag” in order, with its length, framing and what happens in it.

    A red Mini Cooper drives past a "Road Closed Ahead" sign on a desert road under a clear sky.© MiniA red and white Mini Cooper drives quickly down a desert road under a clear blue sky, with mountains and sparse vegetation in the background.© MiniA red Mini Cooper with white racing stripes drives quickly on a desert road under a clear blue sky, with scrub brush visible on the left.© MiniTwo men in a car, one looks at the camera, the other looks forward, as they drive through a desert landscape.© MiniA red Mini Cooper drives away from the camera down a long, straight desert road under a clear blue sky.© MiniTwo men, one driving and one in the passenger seat, are in a car on a sunny day, looking surprised as they drive through a desert landscape.© Mini
    Length: 32 s · Shots: 27 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a road trip adventure

    Before you present an idea, you need to know who has done it, and how.

    Mini “Zig Zag” is built on a road trip adventure. Search the library by idea to see every spot that uses it.

    Spark New Zealand “It's Better With Spark”© Spark New ZealandMcDonald’s “The Cactus Plant Flea Market Box”© McDonald’sTourism Australia “Come and Say G’day”© Tourism AustraliaJMS “Hot Drive”© JMS
    Spark New Zealand · McDonald’s · Tourism Australia · JMS

More commercials by John Dolan

  • Corona Extra "Dear Summer" (2016) commercial still© Corona ExtraCorona Extra “Dear Summer” 2016Dir. John Dolan · the communityLondon International Awards Gold 2015

Award-winning auto commercials

Questions

Who directed the Mini “Zig Zag” commercial?

John Dolan directed it, produced by THE FAMILY/ANONYMOUS CONTENT.

What awards did Mini “Zig Zag” win?

2 awards, including Epica 2005 Silver Automobiles and Epica 2006 Silver Automobiles.

What is the tagline of Mini “Zig Zag”?

“LET'S MINI.”

Sources for the credits and awards

web.archive.orgweb.archive.org