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Mini “Mini Countryman Flow” 2011

Mini “Mini Countryman Flow” (2011) is a Mini commercial directed by Brian Beletic for BSUR, Amsterdam, produced by Sway Studios of Los Angeles. It won 3 awards, including Cannes Lions 2011 Film Craft Silver, LIA 2011 Silver — TV/Cinema/Online Film / Visual Effects and NYF 2011 Gold — ART/TECHNIQUE: TV/Cinema: Animation - Computer.

A red Mini Countryman multiplies and drives through various European cityscapes and natural environments, creating a playful, chaotic, and ultimately triumphant journey.

Video: minidowntown on YouTube

Shot by shot

  1. A red Mini Countryman drives quickly through a narrow, arched passageway in a European city, passing a street vendor's stall.© Mini0:00
  2. A white marble statue of a bearded man with long hair is shown from the chest up, with a dark doorway in the background.© Mini0:02
  3. A man with a beard and denim shirt looks back from the driver's seat of a Mini Countryman, with a woman in the passenger seat, on a city street.© Mini0:05
  4. A red Mini Countryman drives down a city street, then multiplies into several identical cars that turn a corner.© Mini0:09
  5. A group of people stand in a circle in a grand, ornate shopping arcade as red Mini Countryman cars drive around them in a choreographed dance.© Mini0:14
  6. A line of red Mini Countryman cars drives down a sunny, narrow street in a European city, passing pedestrians and historic buildings.© Mini0:24
  7. Four male police officers in uniform stand on a city street, two of them looking off-camera with confused expressions.© Mini0:29
  8. A wide shot from a tram shows many red Mini Countryman cars driving and swerving through a busy European city street during the day.© Mini0:31
  9. A long line of red Mini Countryman cars drives up a winding, narrow road in a lush, green, hilly landscape with buildings in the background.© Mini0:36
  10. Multiple red Mini Countryman cars appear to be driving in mid-air, forming a diagonal line against a backdrop of mountains and a clear sky.© Mini0:43
  11. A driver's POV shot shows a red Mini Countryman backing up, with the driver's face reflected in the rearview mirror, at a lakeside ferry terminal.© Mini0:48
  12. A red Mini Countryman drives off a ferry onto a pier on a sunny day, with a lake and mountains in the background.© Mini0:54

Stills © Mini. Made by BSUR, Amsterdam, Sway Studios of Los Angeles and Brian Beletic.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A car that multiplies and flows through diverse landscapes, embodying freedom and fun.

Tagline: “MINI COUNTRYMAN. GETAWAY.”

magical realismmultiplication effectchoreographed vehicle movementunexpected appearancejourney/road tripplayful disruption

The cut

Length
60 s
Shots
34
Average shot
1.8 s

What creatives use Mini “Mini Countryman Flow” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Mini “Mini Countryman Flow”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A red Mini Countryman drives quickly through a narrow, arched passageway in a European city, passing a street vendor's stall.© MiniA white marble statue of a bearded man with long hair is shown from the chest up, with a dark doorway in the background.© MiniA man with a beard and denim shirt looks back from the driver's seat of a Mini Countryman, with a woman in the passenger seat, on a city street.© MiniA red Mini Countryman drives down a city street, then multiplies into several identical cars that turn a corner.© Mini
    Frames from Mini “Mini Countryman Flow”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Mini “Mini Countryman Flow” in order, with its length, framing and what happens in it.

    A red Mini Countryman drives quickly through a narrow, arched passageway in a European city, passing a street vendor's stall.© MiniA white marble statue of a bearded man with long hair is shown from the chest up, with a dark doorway in the background.© MiniA man with a beard and denim shirt looks back from the driver's seat of a Mini Countryman, with a woman in the passenger seat, on a city street.© MiniA red Mini Countryman drives down a city street, then multiplies into several identical cars that turn a corner.© MiniA group of people stand in a circle in a grand, ornate shopping arcade as red Mini Countryman cars drive around them in a choreographed dance.© MiniA line of red Mini Countryman cars drives down a sunny, narrow street in a European city, passing pedestrians and historic buildings.© Mini
    Length: 60 s · Shots: 34 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Mini “Mini Countryman Flow” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Brian Beletic

  • Jordan "The Winning Moment" (2016) commercial still© JordanJordan “The Winning Moment” 2016Dir. Brian Beletic · Wieden+KennedyAICP Awards Winner 2016
  • Converse "History Made in the Making" (2012) commercial still© ConverseConverse “History Made in the Making” 2012Dir. Brian Beletic · AnomalyClio Awards Gold 2012
  • Nike "Human Chain" (2009) commercial still© NikeNike “Human Chain” 2009Dir. Brian Beletic · Wieden+KennedyClio Awards Gold 2010
  • adidas "Unstoppable" (2005) commercial still© adidasadidas “Unstoppable” 2005Dir. Brian Beletic · TBWA\Chiat\DayThe One Show Gold 2005
  • Beats by Dre "Got No Strings" (2017) commercial still© Beats by DreBeats by Dre “Got No Strings” 2017Dir. Brian Beletic · AnomalyClio Awards Silver 2017
  • AT&T "Business Guarantee" (2026) commercial still© AT&TAT&T “Business Guarantee” 2026Dir. Brian Beletic · BBDO

Award-winning auto commercials

Questions

Who directed the Mini “Mini Countryman Flow” commercial?

Brian Beletic directed it, produced by Sway Studios of Los Angeles, for the agency BSUR, Amsterdam.

Which agency made Mini “Mini Countryman Flow”?

BSUR, Amsterdam created it for Mini (2011).

What awards did Mini “Mini Countryman Flow” win?

3 awards, including Cannes Lions 2011 Film Craft Silver, LIA 2011 Silver — TV/Cinema/Online Film / Visual Effects and NYF 2011 Gold — ART/TECHNIQUE: TV/Cinema: Animation - Computer.

What is the tagline of Mini “Mini Countryman Flow”?

“MINI COUNTRYMAN. GETAWAY.”

Sources for the credits and awards

The WorkThe Workweb.archive.orgweb.archive.org2011.liaentries.com