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Midwest Express “Best Care. Same Fare” 1993

Midwest Express “Best Care. Same Fare” (1993) is a Midwest Express commercial for Bender, Browning, Dolby & Sanderson. It won one award: Effie US 1993 Gold (Transportation).

Two business travelers on escalators discuss the surprising benefits of Midwest Express Airlines, highlighting its premium features at the same fare as other airlines.

Video: Midwest (Express) Airlines Commercials on YouTube

Shot by shot

  1. A diverse group of people, including a bald man in a suit, ride escalators up in a busy airport terminal, looking around and talking.© Midwest Express0:00
  2. A woman in a trench coat and patterned scarf smiles while holding a folder, surrounded by other people in an airport terminal.© Midwest Express0:08
  3. A balding man in a suit and tie, holding onto an escalator handrail, looks up and speaks to someone off-screen in an airport terminal.© Midwest Express0:09
  4. A woman in a trench coat and scarf holds a folder and smiles coyly at someone off-screen, possibly on an escalator.© Midwest Express0:11
  5. A bald man in a suit and tie looks around while riding an escalator with other people in an airport terminal.© Midwest Express0:12
  6. A woman in a trench coat holds a folder and smiles while riding an escalator in an airport.© Midwest Express0:14
  7. A bald man in a suit on an escalator taps another man on the shoulder and speaks to him, surrounded by other commuters in a modern building.© Midwest Express0:18
  8. A man in a suit on an escalator looks down at a woman in a trench coat on a lower escalator, as they pass each other in an airport.© Midwest Express0:22

Stills © Midwest Express. Made by Bender, Browning, Dolby & Sanderson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Escalator conversation reveals premium airline features at same price.

Tagline: “Best care. Same fare.”

escalator conversationword-of-mouth marketingsurprising benefitsfriendly rivalry

The cut

Length
32 s
Shots
10
Average shot
3.2 s

What creatives use Midwest Express “Best Care. Same Fare” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Midwest Express “Best Care. Same Fare”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of people, including a bald man in a suit, ride escalators up in a busy airport terminal, looking around and talking.© Midwest ExpressA woman in a trench coat and patterned scarf smiles while holding a folder, surrounded by other people in an airport terminal.© Midwest ExpressA balding man in a suit and tie, holding onto an escalator handrail, looks up and speaks to someone off-screen in an airport terminal.© Midwest ExpressA woman in a trench coat and scarf holds a folder and smiles coyly at someone off-screen, possibly on an escalator.© Midwest Express
    Frames from Midwest Express “Best Care. Same Fare”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Midwest Express “Best Care. Same Fare” in order, with its length, framing and what happens in it.

    A diverse group of people, including a bald man in a suit, ride escalators up in a busy airport terminal, looking around and talking.© Midwest ExpressA woman in a trench coat and patterned scarf smiles while holding a folder, surrounded by other people in an airport terminal.© Midwest ExpressA balding man in a suit and tie, holding onto an escalator handrail, looks up and speaks to someone off-screen in an airport terminal.© Midwest ExpressA woman in a trench coat and scarf holds a folder and smiles coyly at someone off-screen, possibly on an escalator.© Midwest ExpressA bald man in a suit and tie looks around while riding an escalator with other people in an airport terminal.© Midwest ExpressA woman in a trench coat holds a folder and smiles while riding an escalator in an airport.© Midwest Express
    Length: 32 s · Shots: 10 · Average shot: 3.2 s

  3. 03Ad ideas: every spot built on a friendly rivalry

    Before you present an idea, you need to know who has done it, and how.

    Midwest Express “Best Care. Same Fare” is built on a friendly rivalry. Search the library by idea to see every spot that uses it.

    Hyundai “Smaht Pahk”© HyundaiNike “Beats x Nike - LeBron James & Tom Kim - Block Out the Noise”© NikePaddy Power “Nobody Does Football Better Than US”© Paddy PowerPolymarket “Not a Nice Person”© Polymarket
    Hyundai · Nike · Paddy Power · Polymarket

Award-winning travel commercials

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  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Which agency made Midwest Express “Best Care. Same Fare”?

Bender, Browning, Dolby & Sanderson created it for Midwest Express (1993).

What awards did Midwest Express “Best Care. Same Fare” win?

1 awards, including Effie US 1993 Gold (Transportation).

What is the tagline of Midwest Express “Best Care. Same Fare”?

“Best care. Same fare.”

Sources for the credits and awards

web.archive.orgyoutube.com