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Mercedes-Benz “Future 2021” 2021

Mercedes-Benz “Future 2021” (2021) is a Mercedes-Benz commercial directed by Nina Holmgren for antoni garage GmbH & Co. KG, produced by Anorak. It won one award: Ciclope 2021 Bronze Production Production Design.

A 1979 family watches a TV show about a futuristic electric Mercedes-Benz G-Wagen, where humans and robots coexist and adventure knows no bounds.

Video: Nina Holmgren on Vimeo

Shot by shot

  1. A young man with a bowl cut sits in a recliner, holding a remote, with a TV dinner on a tray and a dalmatian dog beside him in a dimly lit living room.© Mercedes-Benz0:18
  2. A young man in futuristic attire stands next to a Mercedes-Benz G-Wagen on a UFO-like platform in a grassy field under a cloudy sky.© Mercedes-Benz0:30
  3. A pair of robotic hands with paint splatters operate a retro control panel, featuring a monitor displaying a white SUV on a dirt road and the word "ELECTRIC" on a digital display.© Mercedes-Benz0:40
  4. Two women with silver faces, green lipstick, and tall hair, wearing white futuristic bodysuits with clear cutouts, look at each other in a spaceship.© Mercedes-Benz0:46
  5. A young man with braided hair sits at a table with two robots on an alien planet, playing a board game, as one robot shoots a green laser.© Mercedes-Benz0:51
  6. A silver Mercedes-Benz G-Wagen drives away from the camera on a dirt path, kicking up dust between two grassy hills under a clear blue sky.© Mercedes-Benz0:59
  7. A woman with braided hair and a third eye on her forehead looks through futuristic binoculars, then lowers them, revealing her face and the text "STARRING LILJA" on screen.© Mercedes-Benz1:06
  8. A person with red hair and futuristic glasses stands in a swampy landscape, holding a device, with a large moon and futuristic city in the background.© Mercedes-Benz1:12
  9. A blonde person in a futuristic silver and black outfit holds up a white camera, obscuring their face, in a rocky, grassy outdoor setting.© Mercedes-Benz1:18
  10. A person in a red octopus costume stands in a lush, green valley while a woman in a silver jacket photographs them with a vintage camera.© Mercedes-Benz1:21
  11. A white Mercedes-Benz G-Wagen drives up a steep, grassy hill, kicking up dust and dirt, under an overcast sky.© Mercedes-Benz1:26
  12. A family of three, a man, woman, and boy, sit in a retro living room with a dalmatian dog, as the boy briefly turns into a glowing, transparent figure.© Mercedes-Benz1:34

Stills © Mercedes-Benz. Made by antoni garage GmbH & Co. KG, Anorak and Nina Holmgren.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Retro-futuristic TV show from 1979 predicts the electric G-Wagen.

Tagline: “THE G-CLASS WILL TURN ELECTRIC. #StrongerThanTime”

retro-futurismmeta-narrativeshow within a showtime travelalien encountersrobots and humans coexisting

The cut

Length
118 s
Shots
49
Average shot
2.4 s
Format
mixed

What creatives use Mercedes-Benz “Future 2021” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Mercedes-Benz “Future 2021”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man with a bowl cut sits in a recliner, holding a remote, with a TV dinner on a tray and a dalmatian dog beside him in a dimly lit living room.© Mercedes-BenzA young man in futuristic attire stands next to a Mercedes-Benz G-Wagen on a UFO-like platform in a grassy field under a cloudy sky.© Mercedes-BenzA pair of robotic hands with paint splatters operate a retro control panel, featuring a monitor displaying a white SUV on a dirt road and the word "ELECTRIC" on a digital display.© Mercedes-BenzTwo women with silver faces, green lipstick, and tall hair, wearing white futuristic bodysuits with clear cutouts, look at each other in a spaceship.© Mercedes-Benz
    Frames from Mercedes-Benz “Future 2021”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Mercedes-Benz “Future 2021” in order, with its length, framing and what happens in it.

    A young man with a bowl cut sits in a recliner, holding a remote, with a TV dinner on a tray and a dalmatian dog beside him in a dimly lit living room.© Mercedes-BenzA young man in futuristic attire stands next to a Mercedes-Benz G-Wagen on a UFO-like platform in a grassy field under a cloudy sky.© Mercedes-BenzA pair of robotic hands with paint splatters operate a retro control panel, featuring a monitor displaying a white SUV on a dirt road and the word "ELECTRIC" on a digital display.© Mercedes-BenzTwo women with silver faces, green lipstick, and tall hair, wearing white futuristic bodysuits with clear cutouts, look at each other in a spaceship.© Mercedes-BenzA young man with braided hair sits at a table with two robots on an alien planet, playing a board game, as one robot shoots a green laser.© Mercedes-BenzA silver Mercedes-Benz G-Wagen drives away from the camera on a dirt path, kicking up dust between two grassy hills under a clear blue sky.© Mercedes-Benz
    Length: 118 s · Shots: 49 · Average shot: 2.4 s · Format: mixed

  3. 03Ad ideas: every spot built on a retro-futurism

    Before you present an idea, you need to know who has done it, and how.

    Mercedes-Benz “Future 2021” is built on a retro-futurism. Search the library by idea to see every spot that uses it.

    Gucci “Gucci and Beyond”© GucciPretty Polly “Wild About That Bra”© Pretty PollyNelonen Media/Radio Aalto “Let the music do the talking”© Nelonen Media/Radio AaltoImpossible Foods, White Castle “Wu-Tang In Space Eating Impossible Sliders”© Impossible Foods, White Castle
    Gucci · Pretty Polly · Nelonen Media/Radio Aalto · Impossible Foods, White Castle

More commercials by Nina Holmgren

  • Mercedes-Benz "More Than A Car" (2026) commercial still© Mercedes-BenzMercedes-Benz “More Than A Car” 2026Dir. Nina Holmgren · antoni
  • Google Pixel "A Modern Dynasty of Football" (2025) commercial still© Google PixelGoogle Pixel “A Modern Dynasty of Football” 2025Dir. Nina Holmgren
  • Beats "Move How You Wnat" (2022) commercial still© BeatsBeats “Move How You Wnat” 2022Dir. Nina Holmgren · Translation

More from antoni garage GmbH & Co. KG

Award-winning auto commercials

Questions

Who directed the Mercedes-Benz “Future 2021” commercial?

Nina Holmgren directed it, produced by Anorak, for the agency antoni garage GmbH & Co. KG.

Which agency made Mercedes-Benz “Future 2021”?

antoni garage GmbH & Co. KG created it for Mercedes-Benz (2021).

What awards did Mercedes-Benz “Future 2021” win?

1 awards, including Ciclope 2021 Bronze Production Production Design.

What is the tagline of Mercedes-Benz “Future 2021”?

“THE G-CLASS WILL TURN ELECTRIC. #StrongerThanTime”

Sources for the credits and awards

awards.ciclopefestival.com