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Mercedes-Benz “Fable” 2015

Mercedes-Benz “Fable” (2015) is a Mercedes-Benz commercial directed by Robert Stromberg, produced by RSA Films. It won one award: Clio 2015 Silver — Film Technique.

In a modern twist on the classic fable, the tortoise challenges the hare to a race, but this time, the tortoise has a secret weapon: a Mercedes-AMG GT.

Video: Mercedes-Benz of Fort Mitchell on YouTube

Shot by shot

  1. A rabbit and a turtle stand at the start line of a race in a lush forest, surrounded by other animals cheering them on.© Mercedes-Benz0:00
  2. A CGI turtle with green skin and a shell looks directly at the camera, speaking in a lush, sun-dappled jungle environment.© Mercedes-Benz0:06
  3. A CGI rabbit in a blue vest and a turtle are at the starting line of a race in a lush forest.© Mercedes-Benz0:10
  4. A rabbit with a blue backpack runs away from the camera down a sun-dappled forest path, kicking up dust.© Mercedes-Benz0:15
  5. A CGI turtle with a long neck and open mouth looks surprised as a snail with large eyes quickly moves past it on a forest floor.© Mercedes-Benz0:20
  6. A realistic CGI tortoise with large eyes looks around in a lush green jungle environment, its head slightly tilted.© Mercedes-Benz0:26
  7. A CGI tortoise, looking up at a large, complex machine, slowly retracts its head into its shell in a futuristic factory.© Mercedes-Benz0:29
  8. A silver Mercedes-Benz sports car with its headlights on is seen head-on in a dark, smoky garage.© Mercedes-Benz0:33
  9. A silver Mercedes-Benz sports car drives quickly down a winding road through a sun-dappled forest, with light rays piercing through the trees.© Mercedes-Benz0:38
  10. A CGI rabbit in a blue tank top looks surprised, while a fox is partially visible in the background in a sun-dappled forest.© Mercedes-Benz0:41
  11. A CGI rabbit wearing a blue vest runs on a forest road, with a silver Mercedes-Benz car driving towards the camera in the background.© Mercedes-Benz0:45
  12. A CGI turtle and rabbit are seen inside a silver car, with the turtle in the passenger seat and the rabbit driving, in a forest setting.© Mercedes-Benz0:50

Stills © Mercedes-Benz. Made by RSA Films and Robert Stromberg.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Classic fable characters race with a modern, high-performance car.

Tagline: “The best or nothing.”

classic fable retellingunderdog winsanimal characterssurprise twistslow and steady wins the racemodern technology in ancient setting

The cut

Length
60 s
Shots
40
Average shot
1.5 s
Format
mixed

What creatives use Mercedes-Benz “Fable” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Mercedes-Benz “Fable”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A rabbit and a turtle stand at the start line of a race in a lush forest, surrounded by other animals cheering them on.© Mercedes-BenzA CGI turtle with green skin and a shell looks directly at the camera, speaking in a lush, sun-dappled jungle environment.© Mercedes-BenzA CGI rabbit in a blue vest and a turtle are at the starting line of a race in a lush forest.© Mercedes-BenzA rabbit with a blue backpack runs away from the camera down a sun-dappled forest path, kicking up dust.© Mercedes-Benz
    Frames from Mercedes-Benz “Fable”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Mercedes-Benz “Fable” in order, with its length, framing and what happens in it.

    A rabbit and a turtle stand at the start line of a race in a lush forest, surrounded by other animals cheering them on.© Mercedes-BenzA CGI turtle with green skin and a shell looks directly at the camera, speaking in a lush, sun-dappled jungle environment.© Mercedes-BenzA CGI rabbit in a blue vest and a turtle are at the starting line of a race in a lush forest.© Mercedes-BenzA rabbit with a blue backpack runs away from the camera down a sun-dappled forest path, kicking up dust.© Mercedes-BenzA CGI turtle with a long neck and open mouth looks surprised as a snail with large eyes quickly moves past it on a forest floor.© Mercedes-BenzA realistic CGI tortoise with large eyes looks around in a lush green jungle environment, its head slightly tilted.© Mercedes-Benz
    Length: 60 s · Shots: 40 · Average shot: 1.5 s · Format: mixed

  3. 03Ad ideas: every spot built on a underdog wins

    Before you present an idea, you need to know who has done it, and how.

    Mercedes-Benz “Fable” is built on a underdog wins. Search the library by idea to see every spot that uses it.

    Ford fiesta “Chase”© Ford fiestaVW Tiguan “Duelo”© VW TiguanMercury Communications “Mercury Communications”© Mercury CommunicationsArla “Warehouse”© Arla
    Ford fiesta · VW Tiguan · Mercury Communications · Arla

More commercials by Robert Stromberg

  • Rexvee "Put UC in Check with RINVOQ" (2026) commercial still© RexveeRexvee “Put UC in Check with RINVOQ” 2026Dir. Robert Stromberg · Digitas Health
  • Pepsi "Hungry Kraken - What'd I miss" (2025) commercial still© PepsiPepsi “Hungry Kraken - What'd I miss” 2025Dir. Robert Stromberg · the STUDIO NYC
  • Emirates "Fly Better’ Brand Campaign" (2024) commercial still© EmiratesEmirates “Fly Better’ Brand Campaign” 2024Dir. Robert Stromberg · Heads Up Production
  • Kohler "Mirror - Mirror" (2019) commercial still© KohlerKohler “Mirror - Mirror” 2019Dir. Robert Stromberg · Kohler
  • Pfizer "Dreams" (2018) commercial still© PfizerPfizer “Dreams” 2018Dir. Robert Stromberg · AMV BBDO
  • LIFEWTR "Inspiration Drops" (2017) commercial still© LIFEWTRLIFEWTR “Inspiration Drops” 2017Dir. Robert Stromberg · R/GA

Award-winning auto commercials

Questions

Who directed the Mercedes-Benz “Fable” commercial?

Robert Stromberg directed it, produced by RSA Films.

What awards did Mercedes-Benz “Fable” win?

1 awards, including Clio 2015 Silver — Film Technique.

What is the tagline of Mercedes-Benz “Fable”?

“The best or nothing.”

Sources for the credits and awards

en.wikipedia.orgclios.com

Mercedes-Benz “Fable” (2015) Commercial by Robert Stromberg: Credits, Awards & Stills