framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

McDonald's “There Is Only One Big Mac” 2016

McDonald's “There Is Only One Big Mac” (2016) is a McDonald's commercial for Leo Burnett Taipei. It won one award: Spikes Asia 2016 Bronze Film A06: Retail, e-Commerce, Restaurants & Fast Food Chains.

This ad showcases the iconic Big Mac by highlighting its seven key ingredients through close-up shots and a catchy jingle.

Video: McDonaldsMalaysia on YouTube

Shot by shot

  1. Two beef patties sizzle in a hot pan, with one patty in focus and the other slightly blurred in the foreground, in a close-up shot.© McDonald's0:00
  2. A close-up shot of two beef patties sizzling in a pan, with the word "TWO" in large white letters overlaid on the screen.© McDonald's0:00
  3. A macro shot of a sliced onion with the word "Onions" appearing on screen, highlighting an ingredient.© McDonald's0:04
  4. A hand sprinkles sesame seeds onto a surface, with a blurred background and a logo in the bottom right corner.© McDonald's0:05
  5. A close-up shot of a Big Mac burger with sesame seeds falling onto the top bun, with "SESAME SEED BUN" text on screen.© McDonald's0:06
  6. Two beef patties sizzle in a hot pan, with steam rising, as text appears on screen in a close-up shot.© McDonald's0:07
  7. The word "CHEESE" with a cheese icon appears, then slides left as "PICKLES" with a pickle icon slides in from the right, against a blurred yellow and grey background.© McDonald's0:10
  8. White text "Pickles" and "Onions" with corresponding icons appear over a blurred background of green pickle slices.© McDonald's0:11
  9. A close-up shot of a sliced onion with the word "ONIONS" superimposed on it, and the McDonald's logo in the bottom right corner.© McDonald's0:11
  10. A close-up shot of a sesame seed bun with sesame seeds falling onto it, with text overlay and the McDonald's logo.© McDonald's0:12
  11. A close-up shot of a McDonald's Big Mac, showcasing its layers of patties, cheese, lettuce, and pickles, with salt flakes scattered on a wooden surface.© McDonald's0:13
  12. A Big Mac burger with two patties, lettuce, cheese, and sesame seed bun is shown on a wooden board with fries in the background.© McDonald's0:15

Stills © McDonald's. Made by Leo Burnett Taipei.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Highlight Big Mac's seven ingredients with a jingle and close-ups.

Tagline: “The one and only Big Mac.”

ingredient showcasecatchy jinglemacro food shotsproduct deconstructionrepetition for memorability

The cut

Length
20 s
Shots
18
Average shot
1.1 s

What creatives use McDonald's “There Is Only One Big Mac” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of McDonald's “There Is Only One Big Mac”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two beef patties sizzle in a hot pan, with one patty in focus and the other slightly blurred in the foreground, in a close-up shot.© McDonald'sA close-up shot of two beef patties sizzling in a pan, with the word "TWO" in large white letters overlaid on the screen.© McDonald'sA macro shot of a sliced onion with the word "Onions" appearing on screen, highlighting an ingredient.© McDonald'sThe word "CHEESE" with a cheese icon appears, then slides left as "PICKLES" with a pickle icon slides in from the right, against a blurred yellow and grey background.© McDonald's
    Frames from McDonald's “There Is Only One Big Mac”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of McDonald's “There Is Only One Big Mac” in order, with its length, framing and what happens in it.

    Two beef patties sizzle in a hot pan, with one patty in focus and the other slightly blurred in the foreground, in a close-up shot.© McDonald'sA close-up shot of two beef patties sizzling in a pan, with the word "TWO" in large white letters overlaid on the screen.© McDonald'sA macro shot of a sliced onion with the word "Onions" appearing on screen, highlighting an ingredient.© McDonald'sThe word "CHEESE" with a cheese icon appears, then slides left as "PICKLES" with a pickle icon slides in from the right, against a blurred yellow and grey background.© McDonald'sWhite text "Pickles" and "Onions" with corresponding icons appear over a blurred background of green pickle slices.© McDonald'sA close-up shot of a McDonald's Big Mac, showcasing its layers of patties, cheese, lettuce, and pickles, with salt flakes scattered on a wooden surface.© McDonald's
    Length: 20 s · Shots: 18 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a ingredient showcase

    Before you present an idea, you need to know who has done it, and how.

    McDonald's “There Is Only One Big Mac” is built on a ingredient showcase. Search the library by idea to see every spot that uses it.

    Green & Black's “Wildly Deliciously Organic”© Green & Black'sHeinz “Mayonnaise”© HeinzJagermeister “Manifest 2024”© JagermeisterMcDonald's “MySelection 2025 - Asiago DOP & Bacon”© McDonald's
    Green & Black's · Heinz · Jagermeister · McDonald's

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Which agency made McDonald's “There Is Only One Big Mac”?

Leo Burnett Taipei created it for McDonald's (2016).

What awards did McDonald's “There Is Only One Big Mac” win?

1 awards, including Spikes Asia 2016 Bronze Film A06: Retail, e-Commerce, Restaurants & Fast Food Chains.

What is the tagline of McDonald's “There Is Only One Big Mac”?

“The one and only Big Mac.”

Sources for the credits and awards

The Work